Customer-oriented and strategic-thinking professional with several years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, implementing pricing models and turnaround management.
Hi, I’m
DANIEL LYLE
Brand Strategy Consultant | Marketing & Sales Executive
Omaha,NE
Summary
Overview
14
years of professional experience
1
Certificate
Career Highlights
Career Highlights
- Launched and scaled three community-focused brands: Muscle House Fitness, Muscle House Marketing, and MAD DADS of Omaha.
- Directed citywide events including Revive the Streets and Fathers on Purpose, engaging hundreds in community healing and outreach.
- Developed and led a high-converting government grant proposal pipeline with bids up to $175K.
- Featured on WOWT, KETV Health Watch, and CBS Morning Brew for industry leadership in fitness and transformation.
- Author of How Much Does a Million Dollars Cost?, published on Amazon.
- Served as Keynote Speaker at Toastmasters Live 2018; awarded Distinguished Toastmaster title.
- Recognized with State Farm’s Gold Standard Award and earned Distinguished Honor Graduate honors in U.S. Army AIT.
Skills
- Strategic Partnerships
- CRM Systems (HoneyBook, Salesforce)
- Digital Marketing
- Community Engagement
- Brand Development
- Sales Enablement
- Government Contracting
- Email & Funnel Automation
- Public Speaking
- Campaign Strategy
- Client Acquisition
- Project Management
- Event Production
- Leadership
- Grant Writing
- DEI & Outreach Programming
Timeline
President
MAD DADS of Omaha Inc
07.2024 - Current
Founder & CEO
Muscle House Enterprises
03.2019 - Current
Fitness Director
Muscle House Fitness Center
03.2019 - 08.2020
Insurance Specialist
Various
02.2014 - 04.2016
Fitness Manager /Certified Personal Trainer
Independently Employed
01.2012 - 03.2019
Bellevue University
MBA from Marketing
Bellevue University
Bachelor of Science from Business
Education
Bellevue UniversityBellevue, NE
MBA from Marketing
01-2025
University Overview
Bellevue UniversityBellevue, NE
Bachelor of Science from Business
01-2023
University Overview
Certification
- Life & Health Insurance
- Property & Casualty Insurance
- Cosmetologist
- Personal Trainer
- Driver’s License
Accomplishments
Accomplishments
- Author, How Much Does a Million Dollars Cost? (Amazon, 2021)
- Distinguished Toastmaster (DTM), Toastmasters International
- Keynote Speaker, Toastmasters Live 2018
- Featured Guest, WOWT Morning Show | KETV Health Watch | CBS Morning Brew
- Gold Standard Sales Award, State Farm Insurance
- Distinguished Honor Graduate, U.S. Army AIT
Work History
MAD DADS of Omaha IncOmaha, Nebraska
President
07.2024 - Current
Job overview
- Led community outreach programs to promote safety and awareness initiatives.
- Coordinated volunteer efforts to support local families in need.
- Developed partnerships with local businesses to enhance community engagement.
Muscle House EnterprisesOmaha, Nebraska
Founder & CEO
03.2019 - Current
Job overview
- Established brand identity and marketing strategies for fitness-focused enterprise.
- Developed operational processes to streamline service delivery and enhance efficiency.
- Managed vendor relationships to ensure quality supplies for fitness programs.
Muscle House Fitness Center, NE
Fitness Director
03.2019 - 08.2020
Job overview
- Developed fitness programs tailored to diverse client needs and goals.
- Managed daily operations of fitness center, ensuring equipment and facilities were maintained.
- Led training sessions for staff on best practices in customer service and safety protocols.
Independently EmployedOmaha, Nebraska
Fitness Manager /Certified Personal Trainer
01.2012 - 03.2019
Job overview
- Developed fitness programs tailored to individual client needs and goals.
- Managed daily operations of personal training and group fitness sessions.
- Conducted fitness assessments to evaluate client progress and adjust plans.
VariousOmaha
Insurance Specialist
02.2014 - 04.2016
Job overview
- Analyzed insurance policies to determine coverage options for clients.
- Coordinated claims processing by gathering necessary documentation from clients.
- Assisted clients in understanding their insurance benefits and policy details.
Military Service
Military Service
United States Army, United States, Private First Class, 06/27/97, 08/01/01, Served in the United States Army as a 31L Cable Installer (Signal Support Systems Specialist) from June 1997 to August 2001.
- Installed and repaired copper and fiber communication lines, including network cabling and connectors.
- Spliced, tested, and troubleshooted communication systems to support critical military operations.
- Collaborated with teams in field and garrison environments to ensure operational readiness.
- Maintained strict adherence to safety protocols and technical documentation standards.
- Achieved Distinguished Honor Graduate status in Advanced Individual Training for exceptional performance.
- Received Army Service Ribbon for successful completion of initial entry training.
- Earned Cable Installer Certification for demonstrated technical competence in communication systems.