Summary
Overview
Work History
Education
Skills
Languages
Hobbies
Timeline
Generic

DANNA GIRALDO

CHICAGO,IL

Summary

Creative and driven Social Communicator and Journalist with 5+ years of experience leading product strategy and business development using in-depth knowledge of market trends. I help brands build their identity, connect with their clients, and design marketing strategies to position them and improve customer experience.


Overview

9
9
years of professional experience

Work History

Digital Marketing Manager, Office Manager

Chicago Wheel Express
01.2021 - Current
  • Created a marketing strategy for new customers and prospective customers. After 10 years working as a B2B company. Me and my team launched Chicago Wheel Express as a business-to-consumer company in Chicagoland.
  • Used social media marketing tools to create campaigns and maintain the brand for a new public increasing sales by 40%.
  • Created and posted content for social media based on a weekly calendar, besides interacting with customers via the company’s social media accounts.
  • Improve page content, keyword relevancy, and branding to achieve search engine optimization goals.

Journalist and Copywriter

Red Mas Channel
09.2019 - 09.2020
  • Positioned the Hashtag TV show as the most viewed on weekends in Colombia.
  • Carried out research on topics such as national and international celebrities, health, beauty, and technology.
  • Interviewed artists, singers, and actors for an entertainment show.
  • Created trending content in the form of entertainment news headlines, reports, or blogs for television shows
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.

Marketing Manager

Colombian Goverment
01.2017 - 01.2019
  • Created a communication strategy that reached more than 7,000 young people and adolescents to prevent issues such as early pregnancy, drug consumption, bullying, suicide, and illegal conduct.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed content for social networks in interactive formats and/or transmedia as a positioning strategy for the program.

Journalist and copywriter

Capital Channel
01.2017 - 05.2018
  • Researched according to the UNICEF Children's Rights Guide topics such as child sexual abuse, and child physical abuse for the "Conectados" show.
  • Created content for video clips, podcasts, infographics, and commercial formats
  • Reviewed and edited final copies and scripts with statistics, expert testimonials, and surveys.
  • Interviewed relevant characters for each episode: victims, and experts.

Marketing Communications Specialist

Department Of Transportation
01.2015 - 01.2017
  • Created a communication strategy for more than 450,000 citizens that allowed visibility and a good brand image of the city's Transportation System.
  • Prepared communication pieces for traditional mass media, and social media and monitored the presence of the company in the media agenda.
  • Promoted solutions-focused campaigns to citizens through assessment of their needs, preferences and challenges.
  • Tracked KPIs and completed full analytics of digital campaigns.
  • Developed internal communication channels for the improvement of the organizational climate among collaborators.

Education

Associate of Arts - Social Media

Corp. Unificada Nacional De Educacion

Master of Arts - Television And Video Production

Pontifical Xaverian University
Bogota, Col
11.2014

Bachelor of Arts - Communication and Journalism, Social Communicator

Corp. Unificada Nacional De Educación
Neiva, Huila, Col
10.2013

Skills

  • Adobe Suite and Microsoft Office
  • Digital Marketing
  • Critical Thinking
  • Marketing Strategies
  • Branding Management
  • Content Development
  • Communication and Writing Skills
  • Marketing Analytics
  • Social Media Management
  • Excellent Communication Skills
  • Google Analytics / Google AdWords
  • Strategic Planning

Languages

English
Full Professional
Spanish
Native or Bilingual

Hobbies

  • Writing
  • Community Involvement
  • Reading
  • Photography
  • Cooking
  • Travel




Timeline

Digital Marketing Manager, Office Manager

Chicago Wheel Express
01.2021 - Current

Journalist and Copywriter

Red Mas Channel
09.2019 - 09.2020

Marketing Manager

Colombian Goverment
01.2017 - 01.2019

Journalist and copywriter

Capital Channel
01.2017 - 05.2018

Marketing Communications Specialist

Department Of Transportation
01.2015 - 01.2017

Associate of Arts - Social Media

Corp. Unificada Nacional De Educacion

Master of Arts - Television And Video Production

Pontifical Xaverian University

Bachelor of Arts - Communication and Journalism, Social Communicator

Corp. Unificada Nacional De Educación

Similar Profiles

CREATE PROFILE
DANNA GIRALDO