Dannelle Anheluk

As the Site Merchandising Manager, I am responsible for defining and executing key merchandising initiatives, strategies and business priorities. I collaborate cross functionally on the operation and optimization of the digital shopping experience amongst IT/UX, Merchants, Marketing, Design, Email Marketing, and our Social teams.

• Oversee product merchandising, site experience, navigation taxonomy, promotional & informational content used in various places such as site, emails and social media.
• Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.
• Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
• Organized meetings for team members to discuss upcoming promotions, key strategies and tasks.
• Analyzed trends and conducted research to determine seasonal merchandise direction.
• Completed efficient website resets to prepare store for special promotions and seasonal updates.
• In-depth HTML/CSS skills to achieve business goals beyond CMS built in capabilities.
• Generated weekly, monthly, quarterly and yearly reports on site metrics.

• Design and maintain over 300 clients' websites. Troubleshooting, DNS, Social Marketing, SEO, making changes per request.
• Developed graphic and image assets for both content and digital marketing efforts.
• Configured templates for clients to easily customize.
• Designed user interface to meet client specifications
• Completed domain name registrations and maintained website and web hosting account.