Summary
Overview
Work History
Education
Skills
Scuba Diving
Timeline
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Dannelle Anheluk

Dannelle Anheluk

Site Merchandising Manager
Riverside,CA

Summary

Innovative Merchandising Manager offering 9 years of experience in leveraging technology and data to manage broad selection of merchandise. Successful in managing site experience to provide detailed data for successful purchasing selections. Proficient in using technology to drive sales with knowledge of e-commerce and online sales techniques.

Overview

11
11
years of professional experience
6
6
years of post-secondary education

Work History

Site Merchandising Manager

Scuba.com
Irivine, CA
07.2013 - Current

As the Site Merchandising Manager, I am responsible for defining and executing key merchandising initiatives, strategies and business priorities. I collaborate cross functionally on the operation and optimization of the digital shopping experience amongst IT/UX, Merchants, Marketing, Design, Email Marketing, and our Social teams.

  • Oversee product merchandising, site experience, navigation taxonomy, promotional & informational content used in various places such as site, emails and social media.
  • Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.
  • Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
  • Organized meetings for team members to discuss upcoming promotions, key strategies and tasks.
  • Analyzed trends and conducted research to determine seasonal merchandise direction.
  • Completed efficient website resets to prepare store for special promotions and seasonal updates.
  • In-depth HTML/CSS skills to achieve business goals beyond CMS built in capabilities.
  • Generated weekly, monthly, quarterly and yearly reports on site metrics.

Web Designer

Solution21
Irvine, CA
01.2011 - 07.2012
  • Design and maintain over 300 clients' websites. Troubleshooting, DNS, Social Marketing, SEO, making changes per request.
  • Developed graphic and image assets for both content and digital marketing efforts.
  • Configured templates for clients to easily customize.
  • Designed user interface to meet client specifications
  • Completed domain name registrations and maintained website and web hosting account.

Education

Associate of Arts -

Golden West College
Huntington Beach, CA
01.2007 - 03.2013

Skills

Promotional planning

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Scuba Diving

I am a very passionate scuba diver and ocean enthusiast. I have been certified since 2014 and have worked my way up to a Divemaster-in-Training. Currently a Rescue Diver. I love exposing my daughter to the underwater world many of us never get to experience. After all, our world is more than 70% ocean.

Timeline

Site Merchandising Manager

Scuba.com
07.2013 - Current

Web Designer

Solution21
01.2011 - 07.2012

Associate of Arts -

Golden West College
01.2007 - 03.2013
Dannelle AnhelukSite Merchandising Manager