DANNY AVERSHAL
Los Angeles,CA
Overview
5
5
years of professional experience
Work History
Ghostwriter for Founders
Michael Ashley Publishing
02.2023 - Current
- Serve as the ghostwriter for the CEO of an innovative software company, producing compelling and thought-provoking weekly articles on various industry topics for their prominent Substack publication.
- Serve as the ghostwriter for the CEO of a small-business nonprofit, writing press releases and thought leadership articles.
- Conduct in-depth research on emerging trends and technological advancements, translating complex concepts into engaging and accessible content.
- Adapt content formats, such as transforming weekly articles into comprehensive eBooks that provide a deeper dive into current events.
Executive Writer
Alto Studios
03.2023 - Current
- Work closely with top executives and founders to understand their vision, voice, and goals, translating them into powerful narratives.
- Research industry trends, competitive landscapes, and client-specific topics to inform content strategy.
- Develop compelling content strategies aligned with the unique goals and perspectives of executives and founders.
Assistant to CEO
PSEO
Los Angeles, CA
11.2022 - 10.2023
- Attended regular meetings with current and prospective clients for an SEO marketing business.
- Took calls, managed calendar and daily schedules, booked itineraries, and ran errands for CEO.
- Managed social media accounts to maintain an active presence on Instagram, LinkedIn, Twitter. Wrote and developed content for clients that provides authority and improves SEO.
Executive Ghostwriter
Acuity Brands
03.2023 - 09.2023
- Completes thorough research into brand topics and industry news.
- Works directly with founders and executives to handle communications both for internal and external stakeholders
- Support regular CEO communication, blogs, external articles, annual reports, monthly newsletters, etc...
Executive Ghostwriter / Opinion Contributor
Massive Alliance
09.2022 - 08.2023
- Ideate article concepts with team members and executives
- Ghostwrite and edit articles on behalf of executives
- Contribute articles about media, entertainment, and entrepreneurship for in-house magazine Strixus.
Copywriter/ Video Producer
EcomVids
08.2019 - 08.2021
- Engaged with clients to discuss brand strategy, ad conversion, target audiences and markets
- Researched consumer products and landscape to provide background for captivating copy that accurately represents products' features and benefits.
- Wrote and produced over 300 scripts and shot lists for product advertisements, reviews, and commercials
- Developed new methods to convert sales, build brand awareness and trust with customer base and future audiences
Education
Bachelor of Fine Arts - Creative Writing, Entrepreneurship
Chapman University
Orange, CaliforniaSkills
- Branding Strategy/Ideation
- Client/Customer Service
- Ghostwriting
- Copywriting/Editing
- Video Production
- Social Media Strategy
Timeline
Executive Writer
Alto Studios
03.2023 - Current
Executive Ghostwriter
Acuity Brands
03.2023 - 09.2023
Ghostwriter for Founders
Michael Ashley Publishing
02.2023 - Current
Assistant to CEO
PSEO
11.2022 - 10.2023
Executive Ghostwriter / Opinion Contributor
Massive Alliance
09.2022 - 08.2023
Copywriter/ Video Producer
EcomVids
08.2019 - 08.2021
Bachelor of Fine Arts - Creative Writing, Entrepreneurship
Chapman University