Danny Hrenko
Tampa,FL
Summary
Growth strategist leader within U.S. soccer, driving market expansion, cross-functional execution, and pricing policy across youth and pre-professional national leagues. Owns end-to-end growth initiatives impacting 700+ teams and seven-figure revenue streams through market analysis, data driven decision making, and executive-level strategic development. Proven ability to align marketing, operations, and partnerships to execute high-impact initiatives and accelerate organizational growth.
Overview
7
7
years of professional experience
Work History
Manager, Youth & Pre-Professional Expansion
United Soccer League (USL)
Tampa, FL
05.2024 - Current
- Own commercial growth and operational strategy for USL Youth and Pathway Classic, overseeing 90 clubs, 720 teams, and 14,000+ players, contributing to seven-figure annual revenue
- Lead pricing strategy and revenue optimization in partnership with senior leadership and finance; redesigned fee structure through market analysis and survey data, increasing participation while expanding overall revenue
- Directed expansion strategy resulting in +40 clubs, +300 teams, and 3 new divisions, scaling national footprint and strengthening long-term market presence
- Build and deliver executive-level reporting and strategic recommendations (quarterly and ad hoc), informing decisions on expansion, pricing, and long-term growth initiatives
- Serve as cross-functional operator across Marketing, Communications, Operations, Partnerships, and Digital, leading weekly alignment meetings and driving execution across all commercial initiatives
- Built and deployed a standardized new-club onboarding and success framework for League Two and W League, replacing informal processes with structured, data-backed workflows to improve club sustainability and performance
- Developed a 3-5 year strategic roadmap for USL Youth, balancing expansion with market stability and evolving competitive dynamics
Graduate Assistant Coach - Men’s Soccer
Lee University & ETSU
Cleveland/Johnson City, TN
06.2020 - 06.2023
- Managed operations and logistics for 35+ players/staff across 20 games a season, including travel planning, budgeting, and vendor coordination
- Negotiated vendor agreements and optimized travel operations within budget constraints
- Developed and executed revenue-generating camps and clinics ($28K), increasing participation and engagement
Corporate Partnerships Intern
You Are Here! Marketing Agency
Atlanta, GA
05.2019 - 08.2019
- Developed executive-ready presentations for internal leadership and clients to communicate best practices for future activations
- Produced post-event analytic decks for national partners (e.g., Cricket Wireless, WWE, The Color Run, Live Nation) to facilitate contract renewals
Education
Master of Business Administration (MBA) -
Lee University
Cleveland, TN05-2023
B.S. - Business Administration — Marketing Management
Lee University
Cleveland, TN05-2020
Skills
- Revenue & Growth Strategy
- Business Operations
- Process Optimization
- Data Analysis & Performance Tracking
- Pricing Strategy
- Executive Reporting
- Market Expansion & Competitive Analysis
- Stakeholder Management
- Cross-Functional Leadership
- Strategic Planning & Execution
Athletics & Leadership
NCAA Division II Soccer Player (Lee University)
Team Captain | All-Conference (2018, 2019) | All-South Region (2018)
NCAA Student Athletic Advisory Committee (SAAC) Member (2018–2020)
Timeline
Manager, Youth & Pre-Professional Expansion
United Soccer League (USL)
05.2024 - Current
Graduate Assistant Coach - Men’s Soccer
Lee University & ETSU
06.2020 - 06.2023
Corporate Partnerships Intern
You Are Here! Marketing Agency
05.2019 - 08.2019
B.S. - Business Administration — Marketing Management
Lee University
Master of Business Administration (MBA) -
Lee University