DAO JIAN (Kevin) LI
Covina,CA
Summary
Seasoned Category Manager with a proven track record at Newegg Commerce, Inc., specializing in e-commerce management and supply chain optimization. Expert in leveraging data analytics for market share growth and skilled in fostering supplier relationships. Achieved significant sales budget growth through strategic pricing and process development, demonstrating exceptional product management and vendor engagement capabilities.
Overview
3
3
years of professional experience
Work History
Category Manager - Printer and Office Solutions
Newegg Commerce, Inc. (NASDAQ: NEGG)
Diamond Bar, CA
02.2023 - 08.2025
- Accountable for US Printers, Scanners, Ink/toner Supplies, Point of Sale, Commercial Display, and Office Supplies product categories' e-commerce overall EBITDA goal, provide direction for various parts of the business, including marketing, branding, market competitiveness, pricing strategy, inventory management, and overall operational and functional management.
- Manage the annual sales budget, focusing on growth in both direct and marketplace channels, by developing an effective plan for the entire product line to improve operating profit, customer acquisition, repurchase, customer retention, and satisfaction.
- Analyze competition and the market to provide a corporate advantage through strategic positioning toward market share growth, and also analyze sales data to identify opportunities for growth in specific product lines.
- Reviewed competitor activity in order to stay ahead of industry changes.
- Research and identify opportunities for further mid-term to long-term category business development.
Business Development Director
SoleStage Inc.
City Of Industry, California
08.2022 - 01.2023
- Participated in regular meetings with senior executives to discuss performance metrics and future plans for business development initiatives.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Identified and develops new business opportunities.
- Enhanced product profiles, extending their market presence.
- Optimized logistics for long-term expansion.
- Cultivates and maintains essential business partnerships.
Education
Bachelor of Science - Electrical Engineering
University of Washington
Seattle, WA12-2002
Skills
- Pricing strategies
- Process development
- Cost reduction strategies
- Supply chain optimization
- Performance metrics
- Supplier relationship management
- Cost containment
- Product management
- Vendor relations
- Data analytics
- Vendor engagement
- E-commerce management
Languages
Chinese (Mandarin)
Professional
Chinese (Cantonese)
Professional
Websites
Timeline
Category Manager - Printer and Office Solutions
Newegg Commerce, Inc. (NASDAQ: NEGG)
02.2023 - 08.2025
Business Development Director
SoleStage Inc.
08.2022 - 01.2023
Bachelor of Science - Electrical Engineering
University of Washington
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