Summary
Overview
Work History
Education
Skills
Leadership Experience
Communication Skills
Personal Information
Hobbies and Interests
Languages
Websites
References
Timeline
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Dara Baf

Dara Baf

Westlake Village,CA

Summary

With over 25 years’ experience delivering strategic solutions that enable the business plans & objectives of diverse and rapidly growing environments. Dynamic and energetic program management professional with diversified background and success in overseeing prioritization of projects, along with financial accountability applying the latest SDLC and IT standards and processes. Primarily building analytics solutions with strong emphasis on customer and employee satisfaction, time-to-market and its associated phase gates, process re-engineering and ROI. Strong strategic partner relationships with leading executives enhancing department objectives. In depth knowledge and hands on experience in: Data Warehousing, Reporting and Cost Management in support of new application adoption, new product launches and life-cycle product development. Successful in building Win-Win culture while ensuring a work-life balance. Managing ~55 direct reports in a divide-n-concur strategy.

Strengths Include:
• Global Program Management (Tactical and Strategic)
• Strategic Partner experience supporting all levels of internal and external colleagues
• High performance team leadership & development
• Stellar vision in building modern approach to analytics, democratic analytics and cloud-scale
• Productive, efficient, informing, timely and reliable deliverables
• 25+ years in Business Intelligence & Data Warehousing including big data, data science, machine learning, infonomics

Overview

26
26
years of professional experience

Work History

Global Manager, Data and BI

Sage Publishing
Thousand Oaks, CA
04.2011 - Current
  • Managed Enterprise Data Integration, EDW and Enterprise BI Reporting along with mastering of data (customer)
  • Heavily and actively involved in coaching, training, planning, communicating, budgeting, event organizing, technology survey and adoption strategizing, EAI and Data Integration, Data architecture and system architecture.
  • Recruited 100's of direct reports and managed a fixed 55 into 10 teams
  • Supported the overall architecture and supervised the detail design of leads of all teams
  • Coached and created collaborative engineering culture, rearchitected Data Warehouse and Reporting Infrastructure and standardize a suite of best practices including Requirement, Design, Development, Test and Deployment;
  • Instituted Process and Data Quality checks and reliability metrics;
  • Contributed to enterprise data integration through estabilishied and reliable, traceable, dependable, publication/subscription model for mass data exchange, etc.

Sr Principal Data Warehouse Architect

MySpace
Beverly Hills, CA
01.2010 - 04.2011
  • Designed Future State Architecture of Data and Analytics
  • Created and maintained Architectural Roadmap for the Business Intelligence
  • Defined Standards and Best Practices in Data Engineering
  • Created Development and Plan of Action Frameworks for all development practices
  • Defined, designed and created Templates for Design, Development and Documentation
  • Used Aster Data Systems, a Massively Parallel Processing database engine to hold petabytes of data
  • Assisted with troubleshooting of processing of 10 TB of data per day

Sr BI Technical Architect

Microsoft
Redmond, WA
10.2007 - 12.2009
  • Created a 3 year roadmap to take the state of BI environment of Entertainment and Devices division to a future state without redundancy but focus on transparency and agility while bringing forth insight into and about data.
  • Helped streamline change management and user needs of data through people, processes and technology.

    Key Achievements

    • Two data marts; one with over 12 TB in size
    • Created consensus, momentum and socialized future state architecture
    • Executed the plan while coaching developers on best practices and creation of reusable components
    • Helped create Data Governance Package and Knowledgebase Package, 2 Plug-n-Play reusable components

Enterprise BI Architect

Amgen
Thousand Oaks, CA
01.2002 - 10.2007
  • Established, coached and governed data architecture of the sales department and later the enterprise BI, including governing over 10,000 objects of various granularity and canonical data integration models.
  • Assisted with data architecture and development framework of the Enterprise Master Data Management (MDM), consisting of any kind of party, person or entity.
  • Lead projects and programs in technical direction and strategies, managing technical development and related artifacts.
  • Assisted with project managers in breaking the tasks and projecting the durations and keeping track of the progress and report adjustments when and if necessary
  • Managed, supervised and actively developed Reporting and Analytics team in the sales department.

Enterprise Account Manager

IBM Cognos
Irvine, CA
12.1999 - 01.2002
  • Managed over 165 projects
  • Designed over 100 Data marts and warehouses
  • Designed and developed solutions of OLAP nature (both Relational and Multidimensional).
  • Planed capacity, Disaster Recovery, Fail-Over and installation of the reporting and transformation servers for all Cognos OLAP products.
  • Developed over 1000 Cubes and Report Designs and reports development.

Data Warehouse Consultant

Informix Software
Menlo Park, CA
05.1998 - 12.1999
  • Developed distributed data warehouses also known as Massively Parallel Processing (MPP) to process large volumes of data on the
  • Developed Relational On-Line Process ( ROLAP) solutions using Metacube for various companies including MCI, GE, and BOEING

Education

Master of Science - Computer Science

University of Houston
Houston, TX
05-1998

Skills

  • Data Strategy
  • Data Architecture
  • Analytics (descriptive to prescriptive)
  • Program Management
  • Team Leadership
  • Partnership Building
  • Customer Focus
  • Change Management
  • Recruiting and keeping the best talents
  • Promotion of Work-life balance
  • Upholding a win-win culture
  • Promotion of Can-do attitude
  • Multi-platform (on-Prem, multi-cloud)
  • Organizational Development
  • Innovation Management
  • Human Resources Management
  • Business Process Improvement
  • Schedule Management
  • Employee Development
  • Revenue Forecasting
  • Staff Management
  • Budget Management
  • Business Analysis and Reporting
  • Interpersonal Relations
  • Documentation and Reporting
  • Idea Development and Brainstorming
  • Managing Operations and Efficiency
  • Good Judgment
  • Task Delegation
  • Work Planning and Prioritization
  • Goal Setting
  • Staff Training
  • Training and Development
  • Decision-Making
  • Staff Development
  • Performance Evaluations
  • Professional and Courteous
  • Administration and Reporting
  • Technical Proficiency
  • Teamwork and Collaboration
  • Negotiation
  • Business Planning

Leadership Experience

With over 55 direct reports, my ability to manage the expectations of clients, peers, and team members while maintaining high levels of satisfaction and consensus building is a valuable asset. I prioritize listening over speaking and ensure that when I do communicate, I deliver clear and concise messages that do not require summarization by the audience.

Communication Skills

With a wealth of experience in teaching, coaching, and leadership, I am highly aware of the following: a) The cultural values, styles, and variations that can either facilitate or hinder progress. b) The personal traits of individuals, including introverts and extroverts, and how these traits can impact performance. c) The importance of consistency and coherence in the art of expression. d) The precise and appropriate use of language to effectively convey ideas.

Personal Information

Title: Global Officer in Data and BI

Hobbies and Interests

  • Judo
  • Hiking
  • History
  • World Events
  • Philosophy

Languages

English
Native/ Bilingual
Persian
Native/ Bilingual
Japanese
Elementary

References

References available upon request.

Timeline

Global Manager, Data and BI

Sage Publishing
04.2011 - Current

Sr Principal Data Warehouse Architect

MySpace
01.2010 - 04.2011

Sr BI Technical Architect

Microsoft
10.2007 - 12.2009

Enterprise BI Architect

Amgen
01.2002 - 10.2007

Enterprise Account Manager

IBM Cognos
12.1999 - 01.2002

Data Warehouse Consultant

Informix Software
05.1998 - 12.1999

Master of Science - Computer Science

University of Houston
Dara Baf