7
years of professional experience
Work History
Influencer Marketing Manager
3 Months- Drive and execute the influencer and affiliate marketing program across QVC and HSN on Meta, using data and performance insight to grow the business.
- Build and manage relationships across our creator and publisher network, negotiating partnerships that strengthen and expand the program.
- Manage the program budget, forecast performance, surface growth opportunities, and bring clear updates and recommendations to leadership.
Sr. Influencer Strategist
1 Year- Shaped influencer campaign recommendations by developing creator shortlists, casting approaches, and creative concepts that reflect brand positioning and audience interests.
- Oversaw campaign execution from creator outreach and negotiations through product fulfillment, content approvals, deliverable management, and launch.
- Built strong relationships with talent partners and creators while identifying new voices, partnership opportunities, and ways to strengthen ongoing influencer programming.
Sr. Creative Strategist (Short Term Placement)
5 Months- Developed creator-led campaign concepts and social strategies for a range of clients, connecting brand priorities with relevant creators, cultural moments, and audience behaviors.
- Guided influencer partnerships through the full campaign process, including talent sourcing, negotiations, creative development, content reviews, and campaign wrap-up.
- Used CreatorIQ, Sprout Social, and campaign reporting to assess content performance, uncover audience and creator trends, and inform future recommendations.
Brand Content Strategist
1 Year 7 Months- Created influencer and social content strategies that supported broader brand initiatives and brought campaign ideas to life through relevant creator partnerships.
- Worked across Marketing, PR, Legal, and internal account teams to move campaigns forward, maintain brand alignment, and navigate executional needs.
- Developed creator concepts, events, and brand experiences designed to build cultural relevance, encourage audience engagement, and foster lasting creator relationships.
Influencer Strategy Manager
1 Year 9 Months- Identified and evaluated creators across multiple categories, matching talent to client needs, campaign themes, and intended audiences.
- Managed creator partnerships from initial outreach and recommendations through contract negotiations, content development, and campaign delivery.
- Established and maintained a centralized talent database to improve creator discovery, relationship management, and future partnership planning.
Other Roles
2 Years 3 Months- Sr. Associate, Paid Social- WPP:GroupM
Education
MBA
- Bachelor of Science: Marketing And Management
Skills
Influencer Marketing
Campaign Development
Content Strategy
Market Research
Campaign Analytics
Negotiations and Contracting
Community Management
Relationship Building
Timeline
Influencer Marketing Manager
QVC
08.2026 - CurrentRead More
Sr. Influencer Strategist
Red Tettemer
08.2025 - 08.2026Read More
Sr. Creative Strategist (Short Term Placement)
Structured Agency
03.2025 - 08.2025Read More
Brand Content Strategist
Publicis Groupe
08.2023 - 03.2025Read More
Influencer Strategy Manager
WPP
11.2021 - 08.2023Read More
Other Roles
Multiple
08.2019 - 11.2021Read More
University of Delaware
MBA
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University of Delaware
from Bachelor of Science: Marketing And Management
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