Daria Orlova
Digital Content Coordinator
Atlanta,GA
Summary
Senior Digital Coordinator with a strong background in content management and digital strategy. Proficient in utilizing Adobe Experience Manager (AEM) for optimizing digital content workflows. Skilled in converting various document formats into AEM templates while ensuring consistency and adherence to brand standards. Experienced in collaborating with cross-functional teams to drive digital initiatives and enhance user experience.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Senior Digital Content Coordinator
Lixil Americas
08.2022 - Current
- Optimized customer experiences from a UI/UX and search engine perspective.
- Mapped content to appropriate sections and categories within the AEM system, ensuring ease of access and navigation for end users.
- Supported product catalog curation, user experience improvements and functionality changes on websites/digital platforms.
- Worked closely with the development team to align content development with overall business goals.
- Worked proficiently in Adobe Experience Manager (AEM), converting training documentation from PDF format into AEM Customer Template.
- Provided design support including wireframe/mockup creation, asset management, image cropping/scaling, etc
- Troubleshooted and resolve content and design issues as they arise
Web Content Specialist
LC Technology
05.2018 - 07.2022
- Demonstrated familiarity with a wide variety of training, safety, and equipment documentation, including understanding their relevance to franchisees and store personnel.
- Employed a deep understanding of SEO principles to optimize web content, boosting visibility and driving organic traffic to enhance online presence.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Participated in meetings to discuss new Marketing opportunities.
- Leveraged web analytics tools, such as Google Analytics, to track and analyze website performance, user behavior, and content effectiveness for informed decision-making.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Demonstrated adept time management skills, effectively prioritizing tasks, meeting deadlines, and seamlessly managing multiple projects in a dynamic work environment.
Education
AA - Information Systems Management
University of Tampa
Tampa, FLSkills
Content Management
SEO Optimization
AEM System
Cross-Functional Collaboration
Content Development
Data Analysis
Deliverables Oversight
Adobe Suite
Microsoft Suite
Timeline
Senior Digital Content Coordinator
Lixil Americas
08.2022 - Current
Web Content Specialist
LC Technology
05.2018 - 07.2022
AA - Information Systems Management
University of Tampa