Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Daria Tadić

Daria Tadić

Rijeka

Summary

Brand Manager with a demonstrated history in the pharmaceutical industry, specialising in marketing prescription drugs and developing comprehensive brand strategies. Proven track record in collaborating with key opinion leaders, organizing professional events, and preparing detailed reports.

Overview

9
9
years of professional experience

Work History

Sales and Marketing Specialist

Phoenix Farmacija
03.2025 - Current
  • Multiple sclerosis (MS) therapy portfolio
  • Achieving monthly, quarterly and yearly sales targets, contributing to overall company performance.
  • Collaborating with cross-functional teams to develop innovative product offerings and promotional campaigns.
  • Establishing strong relationships with clients through exceptional customer service and communication skills.
  • Regularly monitoring industry trends to stay abreast of potential opportunities and challenges, providing crucial insights to inform strategic decision making.

Brand Manager

Phoenix Farmacija d.o.o.
12.2023 - 03.2025
  • Working in marketing of prescription (Rx) drugs of wholesaler.
  • development of marketing strategies for brands.
  • collaboration with KOLs.
  • organization of professional events.
  • creation of monthly, quarterly and annual reports according to principals.
  • budget planning.
  • forecast.
  • preparation of educational programs and trainings for professional associates.
  • Guided product development teams, ensuring offerings align with brand values and customer expectations.
  • Conducted competitor analysis to identify market gaps and opportunities for brand differentiation.
  • Monitored and reported on brand performance, using insights to drive continuous improvement in strategies.
  • Developed and implemented brand strategies, aligning with company objectives to increase market share.

Medical Representative

Phoenix Farmacija d.o.o.
03.2021 - 11.2023

Visits to the following specialties: family doctors, pediatricians, physiatrist, allergists, pulmonologists, neurologists, gynecologists, hematologists and oncologists in the Primorsko-goranska, Istrian and Ličko-senjska counties.

  • Promotion of prescription and over-the-counter (OTC) medicines according to the given activity plan, product positioning and market monitoring.
  • Creating a client visit plan with the aim of better results and maintaining quality relationships with clients through independent and joint visits.
  • Participation in congresses and professional lectures.
  • Organizing morning meetings and round tables.
  • Reporting on work and continuously updating the database.
  • Scheduled appointments with pharmacists, doctors and other medical professionals to promote new products and deliver presentations.
  • Provided detailed product information and clinical data to healthcare professionals, supporting informed decision-making.

Junior Sales Representative

Mediva d.o.o.
05.2016 - 12.2020
  • Sector: Anesthesia
  • Sales and marketing of medical equipment and consumables
  • Field application support and training of medical staff
  • Establishment, development and maintenance of a positive business environment with customers and suppliers
  • Coordination of sales activities with team members and other departments, analyzing market shares and monitoring sales status
  • Provided exceptional after-sales support, addressing any client concerns promptly.
  • Participated in trade shows and industry events to represent the company and attract new clients.

Education

Master of Science - Master: Drug research and development

University of Rijeka, Croatia
Rijeka
09.2015

Bachelor of Science - Bachelor: Biotechnology and drug research

University of Rijeka, Croatia
Rijeka
09.2013

Skills

  • Microsoft Office
  • Statistica
  • Product lifecycle management
  • Brand awareness
  • Sales Vision (CRM)
  • Veeva Vault PromoMats
  • Ethical business conduct
  • Data analysis and reporting
  • Analytical approach

Languages

English
Advanced
C1
Italian
Beginner
A1
German
Beginner
A1

Timeline

Sales and Marketing Specialist

Phoenix Farmacija
03.2025 - Current

Brand Manager

Phoenix Farmacija d.o.o.
12.2023 - 03.2025

Medical Representative

Phoenix Farmacija d.o.o.
03.2021 - 11.2023

Junior Sales Representative

Mediva d.o.o.
05.2016 - 12.2020

Master of Science - Master: Drug research and development

University of Rijeka, Croatia

Bachelor of Science - Bachelor: Biotechnology and drug research

University of Rijeka, Croatia
Daria Tadić
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