Darianna Smith
Summary
Energetic and detail-oriented professional with strong ability to adapt quickly to new environments and challenges. Possesses foundational knowledge in operations management and excellent analytical and problem-solving skills. Committed to streamlining processes and enhancing operational efficiency to drive organizational success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Graduate Housing Assistant
High Point University
07.2024 - 05.2025
- Designed high-impact marketing materials and communication strategies, increasing student engagement with housing services by 35%
- Assisted with planning and execution of a Housing Fair attracting over 300 students, enhancing awareness of housing options and improving the selection process
- Strengthened communication between staff and students, ensuring students have clear housing guidance for the upcoming year
Market Researcher & Content Creator
HYPE at High Point University
08.2024 - 12.2024
- Conducted targeted market research and developed engaging content for clients, including the Carolina Thunderbirds and Paddling for Pennies, resulting in a 20% increase in brand engagement
- Implemented strategic content initiatives that boosted customer interaction and revitalized brand presence
Residence Life Office Assistant
High Point University
10.2023 - 05.2024
- Provided high-level customer service and administrative support, assisting over 500 students with housing and residence life inquiries
- Ensured safety and security of residential students, contributing to a decrease in reported residence hall incidents
Front Desk Receptionist
Classic Elite Buick GMC
06.2023 - 08.2023
- Managed front desk operations improving customer experience, reducing wait times through efficient visitor tracking and communication
- Responded to and directed over 50 inquiries daily, ensuring seamless customer service and satisfaction
Education
Master of Arts - Communication, Business, & Leadership
High Point University
High Point, NC05.2025
Bachelor of Science - Business Administration; Minor in Entrepreneurship
High Point University
High Point, NC05.2024
Skills
- Soft Skills: Leadership, Team Collaboration, Strategic Communication, Public Speaking, & Social Intelligence
- Hard Skills: Google Suite, Microsoft Office, Canva, Social Media Management, Data Analysis, Customer Service, Administrative Support, & Market Research
Certification
- Decision Making and Problem Solving (2025)
- Truist Leadership Institute Certification (2023)
- Ordained Minister (2022)
- BLS (Basic Life Support) Certified (2019)
- OSHA Certified (2019)
Timeline
Market Researcher & Content Creator
HYPE at High Point University
08.2024 - 12.2024
Graduate Housing Assistant
High Point University
07.2024 - 05.2025
Residence Life Office Assistant
High Point University
10.2023 - 05.2024
Front Desk Receptionist
Classic Elite Buick GMC
06.2023 - 08.2023
Master of Arts - Communication, Business, & Leadership
High Point University
Bachelor of Science - Business Administration; Minor in Entrepreneurship
High Point University
Similar Profiles
Olivia WoodOlivia Wood
Monarch Caretaker at High Point UniversityMonarch Caretaker at High Point University
Makayla LathropMakayla Lathrop
Supplemental Instructor at High Point UniversitySupplemental Instructor at High Point University
Michelle GrayMichelle Gray
Assistant Director of Operations at High Point UniversityAssistant Director of Operations at High Point University
Ava CollinsAva Collins
Front Desk Assistant - Graduate Housing Residence at Massachusetts Institute of TechnologyFront Desk Assistant - Graduate Housing Residence at Massachusetts Institute of Technology
Maddy VanMatreMaddy VanMatre
Housing & Residence Life Graduate Assistant at West Liberty University Housing & Residence LifeHousing & Residence Life Graduate Assistant at West Liberty University Housing & Residence Life