Darius Howell
Boston,MA
Summary
Experienced marketing professional with a talent for building connections and fostering engagement. Exceptional networking and relationship-building skills are utilized to cultivate productive partnerships that drive business growth. Committed to a collaborative mindset and dedicated to teamwork, consistently exceeding business targets.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing & Membership Assistant
Harvard Club of Boston
01.2022 - Current
- Create lead follow-up channels and collaborate on building static and dynamic marketing campaigns to enhance engagement and conversion rates.
- Develop and schedule social media content (posts, stories, copy) to drive platform engagement, maintaining a consistent brand voice.
- Analyze member data to improve experiences, leading to a 13% increase in member retention through personalized solutions.
- Design and publish club events on app and website platforms, ensuring visibility and user-friendly access.
- Implement targeted communication strategies, driving a significant increase in event attendance from 50% to 85%.
- Manage Profit & Loss statements for member events, achieving an 8% expense reduction through cost-saving initiatives.
- Engage prospective members at promotional events, contributing to membership growth and raising brand awareness.
Data Entry/Analyst
Blue Cross Blue Shield
09.2019 - 01.2020
- Completed data entry tasks and additional responsibilities within designated timeframes.
- Reviewed and assessed accounts for follow-ups, terminations, and adjustments to existing plans.
- Maintained and updated databases and Excel spreadsheets with essential information.
- Verified and reconciled weekly reports to ensure accuracy and optimize team workflows.
Inclusion/Compliance Intern
Massachusetts Port Authority
10.2018 - 05.2019
- Tracked and analyzed diversity statistics for the candidate pool in recruitment efforts for the Commonwealth of MA.
- Developed marketing collateral to promote diversity and inclusion programs.
- Ensured accurate management and submission of contractual templates and documents.
- Provided support for various administrative tasks as required.
Education
Bachelor of Science Degree - Marketing, Communications
Framingham State University
Framingham05.2019
Skills
- Canva
- Excel
- North Star Technologies
- Mailchimp
- Adobe Acrobat Pro
- Pluto communication technologies
- Qlik
- A/B Testing
- SEO
- Problem-Solving
- Customer Relations
Certification
- Facebook Certified Digital Marketing Associate
- Google Ads Display
- Hubspot SEO
Timeline
Marketing & Membership Assistant
Harvard Club of Boston
01.2022 - Current
Data Entry/Analyst
Blue Cross Blue Shield
09.2019 - 01.2020
Inclusion/Compliance Intern
Massachusetts Port Authority
10.2018 - 05.2019
Bachelor of Science Degree - Marketing, Communications
Framingham State University
- Facebook Certified Digital Marketing Associate
- Google Ads Display
- Hubspot SEO
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