Summary
Overview
Work History
Education
Skills
Timeline
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DARLENE MARTINEZ

Summary

I have a passion and background in various Entertainment fields: Music, Artist, Events, Touring. I am currently honing my skills for financial acumen & looking to bring these skills, alongside my experience in Entertainment, into a position in Music/Entertainment. I am active in the Music & Events space, and am looking for a related position in LA County or remote.

Overview

11
11
years of professional experience

Work History

Operations Specialist

Homesite Services Inc
Livermore, CA
03.2024 - Current
  • Operations Specialist.
  • Attention to Detail & Systems: Financial & Accounting projects,
  • Collaboration between teams & outside clients/vendors.
  • In person Monday through Friday position.

This has been an incredible learning opportunity, but I am looking to relocate to a LA County based or remote position, back in the Music/Entertainment/Events industry.

Music/Touring Part Time/Freelance Intern

Afterlife OTC; Nandu, Afterlife Affiliates & Djs
Los Angeles, CA
09.2022 - 03.2024
  • As a lover of the industry, i've formed tight relationships with different DJ & Touring teams.
  • Participated and assisted in day to day operations on a few global projects such as Afterlife Tulum, assisting with Artist coordination & needs with the Afterlife Team personnel.
  • This is a freelance, part time non paid experience (other than free credentials & travel needs), that has truly helped me understand the magnitude of what it takes to book, and deliver talent, and the needs of the Artists.

Operations Team

Amazon
San Francisco, CA
06.2019 - 12.2022
  • Shift Manager OTR at Amazon.
  • Launched SF Metro Delivery Station alongside Sr Leadership and set the standard safe work practices for Load Out and RTS team at ZF01.
  • Trained and developed 16 seasonal DA's (Wk 48-52).
  • OTD improved from week 48 and Week 52 low 80's% up to 96%.
  • Improved Parcel NOV DPMO (Week 52-3).
  • DPMO improved from high 2340 to 902 DPMO.
  • Coached drivers, interns, team members.
  • Managed performance of 100+ associates through 3 separate locations.
  • Participate in Operational Excellence initiative: Lean Six Sigma and lead Japanese Practice: GEMBA.
  • Created and implemented Yard Flow Board at DF03.

Data Management & HR Specialist

New West Landscaping
Concord, CA
06.2016 - 03.2020
  • Shifted from music to hone in on skills such as: financial, payroll, data processing, data entry, A/P, T/E, Payroll, Client Invoices. Increased my financial acumen, as well as skills in confidentially, client relations, presentations, email/phone etiquette and other important professional skills.
  • Communicated and collaborated with Project Managers and clients.
  • Required extreme attention to detail & responsibility.

Concert & Event- Promotions Technician

Entercom
Sacramento, CA
10.2017 - 05.2019
  • Large responsibility among various different stations: ESPN, KSFM 102.5, Alt 94.7, Farm to Fork, The Eagle, 106.5 The End, and 98 Rock,
  • Management experience: Directed Interns & organized the teams to execute against concerts/events.
  • Collaboration experience: Worked alongside Sales, Talent and Creative Teams.
  • Vendor/Artist: Formed relationships with Vendors, Artists & Clients to streamline and strengthen events.
  • Content Production: Produced, designed and marketed Brands on all social media platforms: Instagram, Snapchat, Facebook and Twitter.
  • Event Planning: Helped execute hospitality for events such as Electric Christmas, 94.7 Annual City of Trees (Odesza, Bastille, etc), 102.5 Live festivals as well as sister brand festivals.

Music Assistant- Promotions

CBS Radio
Sacramento, CA
10.2017 - 12.2017
  • Promotion and in-depth planning of radio sponsored events.
  • Engage community through physical & virtual (social media, etc) marketing for 102.5 KSFM.
  • Main responsibility included social media marketing.
  • Produced and created content for the station. Platforms such as Instagram, Facebook, Twitter, Snapchat, and Youtube.
  • Conducted trend and consumer analysis's to help really refine my marketing efforts.

Promotions Team Member

Midnite Events
Sacramento, CA
08.2016 - 06.2017
  • Various methods of brand awareness & collaboration across communities, events and campuses.
  • Promoted events across California,
  • Aided in execution of concerts & live events.
  • Direct communication between talent and management.
  • Artist & vendor management experience.

LIC Brand Intern

SFX Entertainment
Sacramento, CA
05.2014 - 04.2016
  • Promotion of Various Music Festivals, on the ground and utilizing social media marketing methods.
  • On Site Management: Manage box office sales and logistical operations during the festival. This helped me gain insight to the day to day aspects of running a festival.
  • Merchandise booths logistics, customer relations, etc.

Education

Bachelor of Science - Business Administration (BS), Minor Communication

California State University
Sacramento, CA
12-2021

Skills

  • Operational efficiency
  • Planning and coordination
  • Cross-functional communication
  • Project management
  • Artist, Vendor, Client Management & Coordination
  • Music, Events, Festivals & Touring
  • Software Engineering (Various Technical Skills)
  • Payroll, Travel, Accounting, Systems & Data Entry
  • Professional Communication
  • Fluent in English & Spanish

Timeline

Operations Specialist

Homesite Services Inc
03.2024 - Current

Music/Touring Part Time/Freelance Intern

Afterlife OTC; Nandu, Afterlife Affiliates & Djs
09.2022 - 03.2024

Operations Team

Amazon
06.2019 - 12.2022

Concert & Event- Promotions Technician

Entercom
10.2017 - 05.2019

Music Assistant- Promotions

CBS Radio
10.2017 - 12.2017

Promotions Team Member

Midnite Events
08.2016 - 06.2017

Data Management & HR Specialist

New West Landscaping
06.2016 - 03.2020

LIC Brand Intern

SFX Entertainment
05.2014 - 04.2016

Bachelor of Science - Business Administration (BS), Minor Communication

California State University