Darline Vinoya
Grand Prairie,TX
Summary
Advertising student with practical experience in social media management, trend-driven storytelling, and audience engagement. Proficient in short-form video editing, AI content tools, and campaign strategy development. Recognized for strong collaboration skills and a keen visual aesthetic, with a passion for basketball and pop culture.
Overview
8
8
years of professional experience
Work History
Social Media & Content Creator
The Kickin' Crab
Mansfield, TX
02.2023 - Current
- Developed and executed a content calendar with email, social, and website updates.
- Oversaw social media marketing campaigns aligned with company goals.
- Opened and managed 3 store locations, contributing to brand consistency and visibility.
Visuals Head
MFC-Youth
Mansfield, TX
03.2017 - 05.2024
- Managed and grew youth-focused social media platforms, boosting engagement by 35%.
- Designed branded visuals and media content to promote events and initiatives.
- Captured and edited event photography and video to build post-event momentum.
- Led a content calendar and coordinated integrated marketing campaigns.
- Contributed to a 15% follower increase via strategic content and community interaction.
Shift Leader
Zero Degrees
Mansfield, TX
05.2021 - 01.2023
- Led team operations and trained new hires with a 20% faster onboarding rate.
- Maintained organization and workflow across shifts with a focus on communication and productivity.
Education
Bachelor of Arts - Advertising
The University of Texas At Arlington
Arlington, TX05.2026
Skills
- Social Media Strategy (Instagram, TikTok, Email Campaigns)
- Canva, Adobe Photoshop, Illustrator
- Digital Design & Visual Branding
- Google Docs, Sheets, Drive
- Content Planning & Scheduling
- Community Engagement
- Tools: Notion AI, Hootsuite, Later, Google Drive
Timeline
Social Media & Content Creator
The Kickin' Crab
02.2023 - Current
Shift Leader
Zero Degrees
05.2021 - 01.2023
Visuals Head
MFC-Youth
03.2017 - 05.2024
Bachelor of Arts - Advertising
The University of Texas At Arlington
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