Overview
Work History
Education
Timeline
Generic

Darone Sassounian

Los Angeles,CA

Overview

11
11
years of professional experience

Work History

Founder

Rocky Hill
Los Angeles, CA
04.2019 - Current
  • Head of artist management and relations.
  • Responsible for signing artists and developing their musicianship.
  • Work closely with partners such as distributors, publishers, PR, and booking agencies.
  • Perform internationally while representing the label's brand.
  • Collaborating and establishing new relations with other artists and record labels for brand expansion and financial growth.

Sales Representative and Label Manager

Fat Beats
Los Angeles
01.2020 - 11.2023
  • Head of Sales Operations in North America.
  • Spearhead Operations with marketing, sales, and label relations departments.
  • Analyze sales insights, trends, and customer feedback to identify areas of improvement and recommend strategies for increasing sales.
  • Monitored sales performance and provided feedback and coaching to sales representatives.
  • Decreased company expenses by 25%, and increased net profits to 30% annually. I.e. $3.5 million dollars of COGs, resulting in financial growth, company wide pay rises and reinvesting for expansion.
  • Advanced and executed a sales process that improved sales efficiency and effectiveness.
  • Developed and implemented sales training programs that improved sales skills and resulted in a 30$ increase in sales effectiveness
  • Introduction of new methods and strategies for overall growth in sales and vendor relations, such as +PI and CRM operating systems.
  • Strongly liaise with customers, record labels, and distributors regarding sales and production of projects.
  • Maintain and oversee generated metadata of production and distribution assets with record labels.
  • Catalog and New Release Sales of 6,000, 7 projects.

Label Coordinator

10 Count Records
Los Angeles
04.2018 - 12.2019
  • Spearhead all marketing campaigns and releases.
  • Implemented CRM systems to effectively visualize and reach financial projects.
  • Collaborated with major franchises for brand exposure and expansion.

Publicity Intern

Biz 3
Los Angeles, CA
10.2017 - 02.2018
  • Carefully creating electronic press kits and organizing press blasts.
  • Responsible for collecting quotes and compiling press pickup.
  • Management of all social media platforms to aid artist awareness.
  • Directly assisted the CEO and publicists with key projects and press campaigns.

Label Coordinator and Promotions Manager

Ubiquity Records
Costa Mesa, CA
09.2015 - 03.2017
  • Responsible for all digital-physical records sent to taste makers outlets, DYs, and key digital platforms.
  • Carefully created press kits and promotional newsletters.
  • Catalog management of 350 titles.
  • Overseeing various PRO and copyright registrations.
  • Management of all social media platforms.
  • Directly worked with artists and coordinated projects.
  • Update and maintain production assets by artists, and oversee all metadata.
  • Generating catalog numbers, UPCs, and ISRCs.
  • Designed licensing kits, provided them to music supervisors, and sync licensing agencies.

Record Buyer

Backside Records
Burbank, CA
02.2014 - 04.2015
  • Directly purchased vinyl records from distributors and record labels.
  • Curated in-store events and assisted with pop-ups.
  • Management of Social Media Platforms and Marketing.
  • Serviced customers and analyzed sales trends.

Education

Bachelor of Arts - Philosophy

University of California - Los Angeles
Los Angeles, CA
01-2016

Timeline

Sales Representative and Label Manager

Fat Beats
01.2020 - 11.2023

Founder

Rocky Hill
04.2019 - Current

Label Coordinator

10 Count Records
04.2018 - 12.2019

Publicity Intern

Biz 3
10.2017 - 02.2018

Label Coordinator and Promotions Manager

Ubiquity Records
09.2015 - 03.2017

Record Buyer

Backside Records
02.2014 - 04.2015

Bachelor of Arts - Philosophy

University of California - Los Angeles

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Darone Sassounian