Darrel Farris

Build and rent industrial offices and shops.

Co-owner with wife, Tonjua Farris.

• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Oversaw the complete build out from plans to completion of new 10,000+ SF building and all equipment placement.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Assisted in recruiting, hiring and training of team members.
• Managed day-to-day business operations.
• Sold business/building in November 2023.

• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
• Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Identified opportunities to improve business process flows and productivity.
• Monitored industry trends, keeping current on latest changes and competition in industry.
• Identified and resolved issues between employees, promoting better collaboration and mutual respect.
• Increased company growth through collaboration with sales and marketing departments.
• Maintained P&L and shouldered corporate fiscal responsibility.

• Drove company branding efforts to increase market presence and brand recognition.
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Developed overall marketing strategy and support implementation across sales/service departments.
• Managed $300k annual marketing budget.
• Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
• Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
• Led a team of sales and marketing professionals to achieve consistent growth in market share.
• Enhanced customer retention rates by providing exceptional service and support throughout the entire sales process.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Managed accounts to retain existing relationships and grow share of business.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

• Established trusted partnerships with key industry influencers, expanding brand visibility within the region.
• Boosted regional sales by implementing effective sales strategies and building strong customer relationships.
• Maximized revenue generation from existing accounts by upselling complementary products and services based on client requirements.
• Exceeded quarterly revenue targets consistently through rigorous pipeline management and strategic planning.
• Cultivated a positive work culture that fostered collaboration, innovation, and high levels of employee engagement.
• Developed and executed successful business plans to drive growth in key markets across the region.
• Led a high-performing team of sales professionals, providing coaching and mentoring for continuous improvement.
• Expanded territory reach by identifying new business opportunities and tailoring solutions for prospective clients'' unique needs.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Executed successful promotional events and trade shows.
• Managed team 10 regional sales representatives and consistently achieved high sales targets.
• Managed accounts to retain existing relationships and grow share of business.
• Implemented systems and procedures to increase sales.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

• Supervised operations staff and kept employees compliant with company policies and procedures.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Analyzed and reported on key performance metrics to senior management.
• Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
• Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly.
• Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
• Optimized supply chain operations through strategic vendor partnerships and efficient logistics planning.
• Interacted well with customers to build connections and nurture relationships.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Identified and communicated customer needs to quality teams.

Worked with family members to operate 12 section family owned ranch.

Leased out surface to rancher.

Responsible for leasing all oil/gas minerals to oil and gas companies.

• Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
• Maintained thorough knowledge of competitors'' offerings enabling effective communication of unique selling points during client interactions.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Provided exceptional customer service by promptly addressing inquiries, resolving issues, and following up on orders.
• Assisted management in identifying new market opportunities and expanding the company''s customer base.
• Maintained responsibility for 20+ accounts within assigned territory, consistently touching base to assess needs and satisfaction.
• Visited key customers repeatedly to promote retention and relationships.
• Forecasted sales, developing and evaluating various methods of customer interaction.
• Represented company brand during customer and prospect interactions.
• Managed a large client portfolio while successfully balancing competing priorities for maximum results.
• Negotiated prices, terms of sales and service agreements.
• Presented professional image consistent with company's brand values.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Achieved or exceeded company-defined sales quotas.
• Contributed to team objectives in fast-paced environment.
• Met existing customers to review current services and expand sales opportunities.

• Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
• Maintained thorough knowledge of competitors'' offerings enabling effective communication of unique selling points during client interactions.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Provided exceptional customer service by promptly addressing inquiries, resolving issues, and following up on orders.
• Developed and presented educational pitches detailing practical and financial product benefits.
• Visited key customers repeatedly to promote retention and relationships.
• Traveled throughout assigned territory to leverage leads and visit existing customers.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Presented professional image consistent with company's brand values.

• Maintained accurate records of repair work completed, enabling efficient tracking of equipment history and warranty information.
• Performed preventative maintenance tasks diligently, extending the lifespan of valuable equipment assets.
• Organized storage areas for easy retrieval of parts, tools, and supplies necessary for efficient job completion.
• Kept shop clean, organized and stocked with supplies.
• Helped team meet customer service deadlines by working quickly and minimizing errors.
• Operated manual, pneumatic and hydraulic shop tools to complete work.
• Repaired parts, components and assemblies to correct malfunctions.
• Operated vehicles to troubleshoot problems and verify repair success.
• Tested systems, noting issues and completing preventive maintenance.

• Maintained daily, legible DOT log book and submitted corresponding documents.
• Demonstrated safe driving by following regulations and safety procedures, resulting in zero accidents.
• Operated with safety and skill to avoid accidents and delays.
• Successfully navigated challenging weather conditions in order to maintain on-time delivery rates without compromising safety or cargo integrity.
• Proactively communicated with dispatch teams regarding any changes or updates affecting scheduled pick-ups or deliveries, ensuring that all parties were kept informed.
• Achieved high levels of customer satisfaction through professional interaction with clients at pickup and delivery points, representing the company positively at all times.
• Safeguarded cargo integrity by regularly checking load securement during transport and promptly addressing any issues that arose.
• Developed strong relationships with dispatchers, ensuring optimal job assignments based on skillset and geographical familiarity.
• Maintained a clean driving record while adhering to company policies and federal regulations for transportation safety.
• Increased safety standards by conducting thorough pre-and post-trip inspections of the truck and trailer.
• Verified contents of inventory loads against Bills of Lading.
• Inspected load security and checked for damages.
• Fastened chains, straps, covers, and binders to secure load during transit.
• Completed routine maintenance on truck to keep in working order.

• Increased shop efficiency by implementing streamlined processes and organizing work areas.
• Safeguarded workplace safety through strict adherence to safety protocols and conducting regular training sessions for staff.
• Troubleshot equipment to reduce service calls and downtime.
• Managed staff hiring, training and supervision.
• Cultivated professional working relationships with peers and supervisors.
• Supervised ongoing daily production phases.
• Directed daily operations of team of 8 technicians and shop professionals.
• Used hand and power tools, equipment, and instruments accurately.
• Oversaw maintenance and repair of shop equipment.