DARRYL POE ELLIS
Brooklyn,NY
Summary
Marketing & Promotions Specialist Highly accomplished, creative and versatile Marketing Professional with extensive managerial experience in broadcasting, promotion and community engagement. Known for expertise in consumer marketing and promotions, digital programming, and social media management. Accustomed to creating innovative events that gain the backing of both senior management and external sponsors.
Overview
15
15
years of professional experience
Work History
ASSISTANT PROGRAM DIRECTOR
Sunnyside Community Services
New York, NY
01.2017 - Current
- Manage 25 instructor’s/group leaders and oversee activities of 200+ children and adults at community-based non-profit that offers structured programs that range from pre-K to college and career readiness, home care and home health aide training.
- Assist manage 900k yearly budget.
- Assist with all program design and implementation, as well as participant recruitment and retention strategies.
- Collaborate with community leaders and local businesses to build sustaining partnerships.
- Key achievements: Comply with contractual requirements, including record keeping, data entry, and reporting for stakeholders and program providers.
- Monitor line staff implementation of lesson plans; offer feedback and mentoring.
- Ensure programming aligns with Department of Education standards and Department of Youth and Community Development (i.e.
- STEM, Literacy, and Enrichment).
- Revamped teen/adult program focused on college, job and career preparation while introducing members to entrepreneurial opportunities.
- Created and cultivated project guidelines and leveraged student feedback to create and launch Youth Leadership program that was widely received by all stakeholders.
A&R Assistant
The Breed Studios
Philadelphia, PA
08.2013 - Current
- Assisted producer/artist Tony Moore with artist development, promotional strategies, and merchandise marketing.
- Booked studio space and recording time for clients.
- Produced singles and related digital content for promotion on major radio websites.
- Key achievements: Executive produced Malcolm Taylor's “Young God” project; increased artist social media engagement by 72% in one year.
- Facilitated creation and marketing of artist-inspired clothing line; sold 200+ pieces in first month.
- Created marketing strategy for Shawn Stockman (Boys II Men) for solo project.
- Maintained and shared portfolios of artistic work to demonstrate styles, interests, and abilities with potential customers.
- Worked overnight shifts during peak periods to meet coverage needs.
- Kept detailed records of sales, payments and completed or in-progress deliveries.
Script Reader
Viacom BET
New York, NY
01.2020 - 08.2020
- Weekly reading of 3-5 film scripts, screenplays, and TV pilot scripts.
- Clear, concise, thoughtful, and actionable notes indicating areas where script can be improved, areas where writer succeeded, and what steps can be taken to bring script to its fullest potential.
- Great at organizing thoughts and breaking things down into components and elements in script (character, plot, concept, dialogue, etc.) I have to keep in mind human psychology when evaluating scripts.
TECHNICAL PRODUCER & BOARD OPERATOR/MARKETING & DIGITAL ASSISTANT
Radio-One Inc.
Philadelphia, PA
01.2013 - 01.2017
- Advanced from internship to cross-functional role as technical producer, digital coordinator and promotions assistant at Philadelphia's top-rated source for Black America's music, news, and entertainment.
- Scheduled music and interviews for afternoon drive and weekend, liaised among programming, sales and traffic departments, and enhanced public awareness by curating remote outreach workshops and broadcasts.
- Researched and wrote topical content, interview questions, cues and updated program scripts.
- Key achievements: Increased digital presence by 65% on three social media platforms and two company websites within four months.
- Operated soundboard while simultaneously programming music, promotional advertisements and keeping time for live recordings.
- Managed guest visits and freelance staff.
- Production Credits on Marriage Beyond the Vows // Georgette Miller // Lady B Afternoon Drive.
- Managed consumer events such as BE Expo // BOOM Bash Philly // Praise 107.9 Inspiration & Music Conference // Praise in the Park.
Music Program Director/ On-Air Talent/ Producer
Wiup-fm
Indiana, PA
09.2008 - 05.2012
- Manage, hire and trained On-Air talent.
- Supervised over 18 staff members.
- Program music and client advertisement
- Served as spokesperson and representative for station at assigned station events and other community forums.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Aired popular weekly station contests that reached more than 100,000 listeners.
- Increased online streams by 60%.
Education
Bachelor of Science - Communications Media & Theater
Indiana University Of Pennsylvania
Indiana, PA2012
Skills
- Superior interpersonal,
- Communications and collaborative team-building
- Technically proficient with Adobe Premiere, Logic Pro, FL Studio, and Microsoft Office Suite
- Advertisements, TV & Radio
- Budget Management, Recording
- Content, Sales
- Marketing and Promotion strategy
- Producer
- Management
- Programming
- Reporting and analysis
- Content Creator
- Advertisements, Producer
- Budget Management, Programming
- Data entry, Recording
- Notes, TV & Film
Timeline
Script Reader
Viacom BET
01.2020 - 08.2020
ASSISTANT PROGRAM DIRECTOR
Sunnyside Community Services
01.2017 - Current
A&R Assistant
The Breed Studios
08.2013 - Current
TECHNICAL PRODUCER & BOARD OPERATOR/MARKETING & DIGITAL ASSISTANT
Radio-One Inc.
01.2013 - 01.2017
Music Program Director/ On-Air Talent/ Producer
Wiup-fm
09.2008 - 05.2012
Bachelor of Science - Communications Media & Theater
Indiana University Of Pennsylvania
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