Dave Oram
Richardson,TX
Summary
Business growth and strategy leader with 16+ years of experience across executive management, wholesale sales, product development, marketing, and operations. Key leadership contributor to a fourfold increase in annual revenue at Jackson Pottery. Combines strategic commercial thinking with creative expertise, international sourcing experience, hands-on execution, and a collaborative approach to developing people and teams.
Overview
16
16
years of professional experience
Work History
Business Development Manager
Deroma (Americas)
Malo, Italy/ Marshall, TX
01.2025 - 08.2026
- Grew existing wholesale accounts through strategic relationship management and expanded sales opportunities; estimated account growth of approximately 20-25%.
- Secured and onboarded a major new wholesale customer with seven-digit projected sales over first 3 years
- Generated new business through relationship building, marketing initiatives, and strategic planning.
- Negotiated pricing and commercial terms with key accounts to secure long-term supply agreements.
- Elevated marketing presentation across the Americas division, aligning product photography, trade show graphics, sell sheets, and promotional materials more closely with global brand standards.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Introduced AI-assisted creative workflows to produce photorealistic product lifestyle imagery; trained colleagues in image-generation methods and shared practical design skills.
- Led product development and assortment planning, connecting customer needs and market opportunities with cross-functional initiatives.
Executive Vice President
Jackson Pottery
Dallas, TX
09.2019 - 10.2024
- Directed major business functions including sales, marketing, product development, purchasing, manufacturing, warehousing, and personnel.
- Partnered with ownership and department teams on commercial strategy, operational priorities, and initiatives supporting long-term growth.
- Key leadership contributor to a +10% year over year revenue growth from 7-digit to 8-digit revenue between 2010 to 2024, through leadership in pricing, sales programs, brand presentation, product expansion, relational building, mentorship, focused customer engagement, and solution selling.
- Promoted a culture of accountability and personal development.
- Oversaw divisional marketing, advertising and new product development.
- Fostered leadership development, coaching managers to improve execution and retention.
- Implemented cutting-edge technology solutions to streamline workflow processes, enhance internal communication channels, and support data-driven decision-making capabilities across teams.
Director of Product Development & Marketing
Jackson Pottery
Dallas, TX
07.2012 - 09.2019
- Led product design, development, and assortment expansion, strengthening the company's market offering and customer appeal.
- Managed international sourcing and purchasing relationships with more than 10 overseas manufacturers, including product selection and supplier negotiations.
- Led cross-functional teams through concept, prototype, sample approval, and launch stages.
- Directed product development roadmap aligned with market trends and merchandising objectives.
- Developed pricing strategies and customer sales programs; worked with the marketing team to strengthen brand identity, product presentation, and sales materials.
- Coordinated trade show participation and permanent showroom presentations to support wholesale sales and customer engagement.
- Led team of marketing and design professionals, offering mentoring and coaching to build knowledge and skills.
Cast Stone Production Manager
Jackson Pottery
Dallas, TX
05.2010 - 07.2012
- Managed cast stone production, scheduling, quality standards, supplier coordination, and manufacturing process improvements.
- Fostered a culture of continuous improvement by encouraging open communication between team members and regularly soliciting feedback on operational procedures.
- Coordinated with sales and departments to align production schedules with demand forecasts, maximizing both efficiency and customer satisfaction.
- Conducted root cause analysis on production issues, devising corrective actions to prevent recurrence.
- Researched latest industry trends and technologies, boosting knowledge and understanding of industrial production.
- Reduced material waste, leading to cost savings, by optimizing production planning and inventory management.
- Led cross-functional teams to develop new products
Education
Bachelor of Fine Arts - Graphic Design
Colorado Christian University
Lakewood, CO05.2001
Associate of Applied Science - Graphic Design
Art Institute of Colorado
Denver, CO12.1999
Skills
- Business Development & Key Accounts
- Marketing & Design
- Commercial Strategy
- Product Development & Assortment Planning
- Wholesale & Retail Channels
- Pricing & Sales Programs
- International Sourcing
- Brand Development
- Cross-Functional Leadership
- AI-Assisted Creative Production
- Strategic Planning
- Organizational Growth
EARLIER EXPERIENCE
Metal Sculptor | Oram Alloy Art | Denver, CO & Austin, TX | Jul 2007 – May 2010
Account Manager | Sir Speedy Printing and Marketing | Denver, CO | Nov 2002 – Jul 2007
ADDITIONAL STRENGTHS
Relationship-centered leadership • Team coaching and knowledge sharing • Executive-to-shop-floor communication • Visual merchandising and trade show presentation • Hands-on problem solving
Timeline
Business Development Manager
Deroma (Americas)
01.2025 - 08.2026
Executive Vice President
Jackson Pottery
09.2019 - 10.2024
Director of Product Development & Marketing
Jackson Pottery
07.2012 - 09.2019
Cast Stone Production Manager
Jackson Pottery
05.2010 - 07.2012
Bachelor of Fine Arts - Graphic Design
Colorado Christian University
Associate of Applied Science - Graphic Design
Art Institute of Colorado