Dave Roman
Pilgrim's Pride Corporation
Metro Detroit,MI
25
years of professional experience
Sales Professional with over 20+ years of experience in driving revenue growth and business development. Achieved significant results through effective contract management, procurement expertise, and strong customer relationship building. Focused on implementing strategic sales plans, enhancing team collaboration, and adapting to dynamic market conditions.
Work History
K-12 Regional Sales Manager
6 Months- Managed territory across 10 states with 12 broker reps, driving sales for second-largest chicken manufacturer in U.S.
- Developed and maintained company's largest volume territory, shipping over 13M pounds annually
- Coordinated with brokers to develop sales strategies that successfully met regional sales targets
- Implemented and monitored sales performance metrics to drive continuous improvement
- Delivered product presentations and represented brand at trade shows to enhance product visibility and engagement
K-12 Sales Representative
19 Years 1 Month- Recognized by leadership as the most profitable sales rep by exceeding GP goals by 10-15% annually
- Expanded revenue 20-30% YOY in highly competitive K-12 market through business development & prospecting
- Negotiated contracts with top tier K12 school districts, purchasing cooperatives, & food management companies
- Retained existing accounts & built new relationships in multiple territories for $300M food service distributor
- Increased sales through relationship building and tailored product & supply chain solutions
- Managed programs with food distributors, logistics companies, and vendors to streamline operations
- Tracked customer order fulfillment and resolved issues to enhance customer satisfaction
- Participated in multiple state and national trade shows/presentations to promote products & programs
Sales & Purchasing Director
4 Years 3 Months- Managed 10 employees and 3 sales reps in $3M wholesale apparel production facility, ensuring operational efficiency
- Analyzed costs for high-volume apparel and ASI promo items to inform purchasing decisions
- Analyzed costs prior to purchasing high-volume apparel & ASI promo items
- Discussed sales and marketing strategies with customers daily to enhance their sales performance
Education
Bachelor of Arts - Communication/Marketing
Associate of Arts
Skills
Business Development
CRM Management
Sales Leadership
Relationship Building
KPI Reporting
Sales Forecasting
Revenue Growth
Sales Strategy
Lead Prospecting
Logistics Coordination
Bid & Contract Management
Product presentations
Trade Shows
Supply Chain Management
Territory Growth
ChatGPT & AI Competent
Timeline
K-12 Regional Sales Manager
Pilgrim's Pride Corporation
07.2024 - 01.2025Read More
K-12 Sales Representative
National Food Group, Inc.
09.2004 - 10.2023Read More
Sales & Purchasing Director
SportsRock Merchandising
11.1999 - 02.2004Read More
University of Detroit Mercy
Bachelor of Arts from Communication/Marketing
Read More
Henry Ford College
Associate of Arts
Read More