Summary
Overview
Work History
Education
Skills
Timeline
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Dave Sutton

Hudson,NY

Summary

Dynamic communications leader with a proven ability to shape and steward artist stories and brand voices throughout the independent music industry.

Overview

18
18
years of professional experience

Work History

Director of Communications

All Flowers Group
06.2023 - Current

All Flowers Group is an international group of music labels representing artists and musicians in the fields of streaming, vinyl, sync licensing, publishing, and more. It includes record labels Ghostly International and drink sum wtr, and is affiliated with Secretly Group / Secretly Distribution.


  • Oversee storytelling across the record labels Ghostly International and drink sum wtr from release bios to press releases and pitch copy
  • Lead team calls to introduce the artist story and generate strategies to execute throughout campaigns
  • Run in-house publicity for album campaigns, writing press releases and servicing new music to writers and creators
  • Interface and collaborate with outside PR teams on press targets and outreach
  • Maintain the label's Communications Calender, outlining and executing the social media schedule, direct-to-consumer newsletters, editorial projects and playlists
  • Provide language for DSP pitches, digital NRI OpenPlay submissions, retail marketing stickers, one-sheets, etc.

Director of Communications

Ghostly International
03.2017 - Current

In addition to tasks in the AFG role above, prior to company mergers and after, I've helped define Ghostly's brand voice and overall label story, developing copy for various collaborations spanning art, clothing, and goods. Including projects with Timex, Miffy, The Estate of Arthur Russell, Carhartt Work in Progress, Teenage Engineering, and Vans.

Editorial Lead & Artist Relations

Hype Machine
09.2012 - Current

Since 2005, Hype Machine has monitored hundreds of music sites and made listening to their latest posts easy. It continues today as a listener-supported service run by three people.


  • Curate and dispatch Hype Machine's music discovery newsletter, Stack, which highlights five new songs and more each week, with nearly 500 Stacks sent since 2014
  • Maintain relationships with publicists pitching for Hype Machine editorial coverage
  • From 2013 to 2016, as part of the annual Hype Hotel event series at South by Southwest, I advanced and managed hospitality for 50+ bands each year during week-long music showcase programming

Founder

Stadiums & Shrines
01.2007 - Current

Stadiums & Shrines is an exploration of music through language, imagery, and collaboration. S&S has taken various forms — blog, radio show, concert series, multimedia project — and remains an abstract curiosity and creative outlet.


  • In 2018, S&S partnered with Cascine to release Dreams, a retrospective compilation record and gatefold book featuring contributions from 20+ artists; press included BBC Radio, The Fader, Pitchfork, Stereogum, and VICE
  • In 2015, S&S provided music for an evening at The Museum of Modern Art, as part of the MoMA Nights series
  • From 2014 to 2019, S&S ran a biweekly radio show on Brooklyn's Newtown Radio station
  • From 2010 to 2015, S&S organized various DIY showcases during CMJ festival — lineups included early performances by Mitski, Kaitlyn Aurelia Smith, and others

Account Coordinator & Jr. Copywriter

HEILBrice
03.2007 - 08.2010

Education

Bachelor of Science - Information Design And Corporate Communication

Bentley University
Waltham, MA

Portfolio Program - Copywriting (Advertising)

The Book Shop School For Ads
Los Angeles

Skills

  • Editorial management and content creation
  • Publicity and media relations
  • Storytelling and narrative development
  • Team leadership and collaboration
  • Campaign coordination
  • Social media strategy
  • Music curation
  • Proficient in Klaviyo, Mailchimp, Basecamp, Asana, Adobe Photoshop, Canva, Airtable, Google Workplace, and other platforms

Timeline

Director of Communications

All Flowers Group
06.2023 - Current

Director of Communications

Ghostly International
03.2017 - Current

Editorial Lead & Artist Relations

Hype Machine
09.2012 - Current

Account Coordinator & Jr. Copywriter

HEILBrice
03.2007 - 08.2010

Founder

Stadiums & Shrines
01.2007 - Current

Bachelor of Science - Information Design And Corporate Communication

Bentley University

Portfolio Program - Copywriting (Advertising)

The Book Shop School For Ads