Summary
Overview
Work History
Education
Skills
Timeline
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Connor Grootenhuis

Indianapolis,IN

Summary

I am a dynamic communications and digital marketing leader with a proven track record in brand messaging and content development. As a seasoned account manager, I possess excellent interpersonal and project management skills. I take pride in my ability to deliver impactful results in fast-paced work environments.

Overview

4
4
years of professional experience

Work History

Director of Communications

Atlantic Hockey America
Remote
07.2024 - Current
  • Lead all aspects of both public and internal communications, with a focus on brand messaging and development.
  • Create brand content for various platforms, including web pages, landing pages, press releases, newsletters, email marketing campaigns, and social media channels.
  • Manage the content calendar while planning, strategizing, and producing multiple projects simultaneously, in order to meet tight deadlines.
  • Manage internal communication channels by producing internal memos, engagement initiatives, operations manuals, and reports of the conference office.
  • Oversee day-to-day communication and relationship-building with coaches and staff members from our 17 member institutions.
  • Coordinate with the Digital Media Manager to bring graphics, digital branding, and copy together.
  • Serve as a liaison for the merchandising partner, BSN Sports, and lead promotional efforts for the league's retail store.

Managing Editor and Content Manager (Sports)

Catena Media
Remote
02.2022 - 06.2024
  • Used WordPress to write and edit content that included breaking news stories, long-form evergreen pages, product reviews, player/team analysis, and game previews.
  • Managed a team of freelance writers and journalists, which included planning story ideas, managing a content calendar, editing stories, and providing coaching and feedback.
  • Held weekly editorial meetings to generate publication ideas and review staff recommendations.
  • Utilized SEO and Google Search Console to track site traffic, keywords, and top pages, then adjusted the content schedule accordingly in order to maximize traffic and engagement.
  • Strategized digital sports marketing plans for multiple affiliate websites in various markets.

Writer and Editor

Catena Media
Remote
04.2021 - 02.2022
  • Wrote and edited informative and engaging news articles for a target audience of sports fans across the country.
  • Researched relevant information and collaborated with local sources to create detailed news stories for various sports and leagues, including MLB, NHL, NFL, NBA, WNBA, and college football.
  • Embraced new, creative strategies in a fast-paced news environment.

Education

Master of Science - Health & Wellness Management

Tulane University
New Orleans, LA
05-2019

Bachelor of Science - Sport Management

Miami University
Oxford, OH
05-2017

Skills

  • Brand messaging
  • Content creation
  • Digital marketing
  • Project management
  • SEO strategies
  • Team leadership
  • Editorial planning
  • Website copywriting

Timeline

Director of Communications

Atlantic Hockey America
07.2024 - Current

Managing Editor and Content Manager (Sports)

Catena Media
02.2022 - 06.2024

Writer and Editor

Catena Media
04.2021 - 02.2022

Master of Science - Health & Wellness Management

Tulane University

Bachelor of Science - Sport Management

Miami University

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