DAVEON PARKS
Atlanta
Summary
Innovative retail strategist with a passion for brand storytelling, consumer engagement, and visual merchandising. Experienced in crafting immersive retail experiences that drive sales and elevate brand presence. Adept at working with cross-functional teams to execute marketing campaigns and retail activations. Excited to bring my expertise in merchandising, branding, and trend analysis to Nike's EKIN team.
Hardworking Fashion Consultant offering many years of experience and expertise in marketing. Manages high client load and maximizes customer satisfaction. Organized and adaptable approach to work.
Overview
3
3
years of professional experience
1
1
year of post-secondary education
Work History
Fashion Stylist/Administrative Assistant
Madame Butterfly Too
Atlanta
08.2019 - 01.2023
- Styled clients to align with evolving fashion trends, enhancing brand identity and storytelling.
- Assisted in executing brand activations and high-profile events, ensuring consumer engagement.
- Worked closely with creative teams to curate looks that elevated media visibility.
- Styled clients for special events and photo shoots using current fashion trends.
- Curated seasonal lookbooks showcasing new collections and styling ideas.
- Collaborated with designers to select garments that align with brand vision.
- Conducted trend research to inform styling choices and recommendations.
Visual Merchandiser/ Assistant Manager
RUE21
Newnan
06.2020 - 08.2022
- Spearheaded merchandising and marketing initiatives, leading to a 20% increase in customer satisfaction.
- Trained and developed team members on retail storytelling, trend forecasting, and consumer psychology.
- Partnered with leadership to implement creative retail activations that exceeded sales goals.
Visual Merchandiser/Personal Assistant
CANALI ATL
Atlanta
08.2019 - 02.2021
- Developed innovative retail displays that enhanced product storytelling and customer experience.
- Collaborated with marketing teams to execute promotional events, improving consumer interaction.
- Optimized merchandise flow and product placement, boosting sales by 15%.
- Developed engaging visual displays for luxury merchandise in high-traffic areas.
- Coordinated seasonal merchandising updates to reflect current fashion trends and styles.
- Conducted regular assessments of store layout to enhance customer flow and experience.
Education
MBA - Luxury And Design Managemenf
Savannah College of Art And Design
Savannah, GA 12.2024 - 04.2026
B.A - FASHION MERCHANDISING
Clark Atlanta University
A.S - BUSINESS ADMINISTRATION
THINC College & Career Academy
Skills
- Visual Merchandising & Planning
- Branding & Marketing Strategy
- Team Leadership & Collaboration
- Retail Analytics & Customer Insights
- Adobe Creative Suite (Photoshop, Illustrator)
- Visual merchandising
- Event coordination
- Digital marketing
- Visualization techniques
Languages
- Spanish
- English
- Spanish
Credentials And Awards
- National Honor Society of Leadership & Success, 2019-2024
- Dean's List, 2020-2024
- Beats by Dre Externship: Marketing Research/Development, 2023-2024
Timeline
MBA - Luxury And Design Managemenf
Savannah College of Art And Design
12.2024 - 04.2026
Visual Merchandiser/ Assistant Manager
RUE21
06.2020 - 08.2022
Fashion Stylist/Administrative Assistant
Madame Butterfly Too
08.2019 - 01.2023
Visual Merchandiser/Personal Assistant
CANALI ATL
08.2019 - 02.2021
B.A - FASHION MERCHANDISING
Clark Atlanta University
A.S - BUSINESS ADMINISTRATION
THINC College & Career Academy