David Babel
Fairmont
Summary
For the past 15 years I have focused on moving up and excelling in the Automotive industry in both Sales and Finance, with a specialty in training and developing young talent, and a focus on a high level of customer service. Throughout my time in the industry, I have become very exceptional in face to face negotiations, over the phone negotiations, and excelling in closing. All while continuing to focus on a very customer friendly approach. I have studied both Business to Business and Business to Consumer sales, developing marketing strategies, and continuing to build my brand. I have fallen in love with sales and finance due to the ever changing approaches and my love for learning and earning. Any other questions feel free to reach out and ask. Willing to relocate: Anywhere Authorized to work in the US for any employer
Overview
14
14
years of professional experience
1
1
Certification
Work History
General Sales Manager
Straub Automotive
06.2025 - 01.2026
- Led sales team to exceed annual revenue targets through effective strategy implementation.
- Developed training programs to enhance sales techniques and product knowledge among staff.
- Mentored sales staff, facilitating skill development and career growth within the team.
- Conducted regular performance reviews, setting actionable goals to improve individual and team outcomes.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
Finance Manager
Ken Ganley Kia of Clarksburg
10.2024 - 06.2025
- Responsible for qualifying customers to find the best financing options to both satisfy the customer and maximize dealership profitability
- Submit deals for funding using both e-contract and paper contracts
- Maximize Back End profit by offering and selling VSC, Gap, and all ancillaries
- Train the sales staff on the importance of aftermarket coverages for both the customer and the dealership
- Hitting monthly quotas both independently and as a team for back end PVR, Warranty Penetration, Gap Penetration, Ancillary Penetration.
- Create and Maintain monthly forecasts to make sure that monthly goals are being hit and chargeback stand at a sustainable rate.
- Most importantly make sure that our dealership stays in Compliance on both the State and Federal Levels
General Sales Manager
PREMIER CHEVROLET BUICK GMC NISSAN-Morgantown, WV
08.2019 - 09.2024
- Analyzed market trends to adjust pricing strategies and optimize inventory management.
- Streamlined operations by introducing new CRM tools for tracking customer interactions and sales performance.
- Collaborated with marketing department to create targeted promotional campaigns that boosted foot traffic.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
Sales manager
John Howard Subaru Nissan-Morgantown, WV
12.2017 - 08.2019
Finance Director
Astro Buick GMC-Fairmont, WV
01.2016 - 11.2017
Assistant F&I/ Sales Manager
Astro @ Exit 132 Buick GMC-Fairmont, WV
03.2015 - 11.2017
- I am knowledgeable in 3 CRMs. I am currently using Reynolds & Reynolds and Dealertrack to both desk and Submit deals. I currently work with 17 Banks and have a great reputation with all of my Buyers. I have been Managing for over a year and in sales for 4. We are currently running $3300 a copy with 53% Warranty penetration and 47% gap penetration. I am confident in both desking the deals and knowing how they need to be structured to get them bought. I have done everything in a car dealership from Sell, to manage a BDC Center, To desking deals, To Financing deals and spinning the paper. I can honestly say that I am confident in every aspect of a dealership and would love the opportunity to move to F&I Full time.
BDC Manager/ Sales Rep
Premier Chevy Buick GMC-Morgantown, WV
12.2011 - 02.2015
- This is where I got my start in sales. During my time here I learned the sales process and learned to manage employees. In the 3+ years that I worked for premier Chevy Buick GMC I was the Sales Person of the month 14 times which is how I found my way into management. I then helped build and manage the BDC Department for Premier for a little over a year while continuing to do sales as well. Premier was one of the largest GM Stores in the state of West Virginia and I think with the size of the store it helped me progress on a quicker pace than average. I left Premier only to move on to learn the F&I Position. Which I am still currently doing.
Education
Bachelor of Science -
Ohio University
Athens, Ohio, OHSkills
- Phone communication
- Inventory Control
- Working as a supervision officer
- Team management
- Manual transmission
- Account management
- Reynolds & Reynolds, ADP, DealerTrack,DealerSocket, Promax
- Repair estimation
- Organizational skills
- Data interpretation
- Upselling
- Leadership
- Cold Calling
- Communication skills
- Management
- Negotiation
- Direct Sales
- General manager experience
- CRM Software
- Computer skills
- B2B
- Sales management
- Business Development
- Automobile sales
- Leadership and team building
- Team development
- Sales development
- Budgeting and finance
- Sales leadership
- Profitability improvement
- Sales presentations
- Training and coaching
- Price structuring
- Competitive analysis
Certification
- HR Certified January 2020
- Certified BDC Manager January 2017
- GM Certified Sales Manager January 2017
- Certified F&I Manager January 2017
Timeline
General Sales Manager
Straub Automotive
06.2025 - 01.2026
Finance Manager
Ken Ganley Kia of Clarksburg
10.2024 - 06.2025
General Sales Manager
PREMIER CHEVROLET BUICK GMC NISSAN-Morgantown, WV
08.2019 - 09.2024
Sales manager
John Howard Subaru Nissan-Morgantown, WV
12.2017 - 08.2019
Finance Director
Astro Buick GMC-Fairmont, WV
01.2016 - 11.2017
Assistant F&I/ Sales Manager
Astro @ Exit 132 Buick GMC-Fairmont, WV
03.2015 - 11.2017
BDC Manager/ Sales Rep
Premier Chevy Buick GMC-Morgantown, WV
12.2011 - 02.2015
Bachelor of Science -
Ohio University
Awards and Accomplishments
Nissan Award of Excellence
September 2024
Awarded to Dealerships with the Highest level of Customer Satisfaction in both Sales and Service
The 800 Award
March 2024
Awarded by Nissan for having one of the Top Dealership Reputation Scores in the Midwest Region
J.D. Power and Associates Award of Excellence
June 2023
Awarded to the Nations top dealerships in Sales and Customer Service. One of only two dealerships in West Virginia to ever be awarded
Nissan Award of Excellence
September 2022
Awarded by Nissan for the Highest level of Customer Satisfaction in both Sales and Service