David Bell

* Purchased small seasonal bicycle store in 2005 focusing on bicycle rentals and service, and transformed it into one of the Southwest's premier retail experiences. Exclusive dealer for many of the bicycle industry leaders such as Santa Cruz, Orbea, Pivot, Cervelo and others. 2005 sales: <$100K - 2023 sales: $2.5M

* Managed a staff of 8-10 people seasonally - all phases of sales and service - created service protocols for acoustic and electric bicycles - all manner of day to day operation.

* Worked with vendors/manufacturers to integrate seasonal buying programs with the "on hand" needs of Mellow Velo

* Managed all matter of finance and reporting to local, State and Federal agencies.

* Applied many specific sales techniques/training in showroom environment, Kaizen, Friedman, Carnegie. Created team-based sales approach, system for follow up and leads.

* Employed many skills acquired in the theater/fashion industries to create an unforgettable physical environment for the customer - 3 floors, 6000 sqft - art/culture forward, visually provocative/memorable.

* Built a culture with a love for bicycles: from humble commuter to ProTour racer, through outstanding service both at the point of purchase, and in the repair department.

* Purchased TBW from it founder in 1998, when shop had fallen on tough times, and was ready to shutter. Negotiated a no-money-down EARN OUT, based on sales, no interest. Turned shop around very quickly, soon developing a reputation as a boutique bicycle experience in suburban New York City. Worked with Trek Bicycle Corp during the "Lance" years - including all promotions and special opportunities, buying and selling of the many categories with Trek. At the same time, created a gritty counterpoint within the store with a collection of unusual European brands as well.

1998 sales: >$100K - 2004 sales: $900K

* Managed a staff of 3-5 seasonally, including conceirge service to clients in New York City. Pick up and drop off white glove service. Responsibilities included all manner of repair and sales, purchasing and merchandising.

* Sold shop in 2004 to a coworker, and reinvested the capital into Mellow Velo in Santa Fe, 2005.

* Worked with Lionstar founder, Rory Jones to develop/scale his New York City based botanical company. Primarily focused on orchids and exotic plants, Lionstar grew to attract clients such as Calvin Klein, Donna Karan and others.

* Through flexibility and reliability and resourcefulness, developed a reputation as a "CAN-DO" source for all things "visual" in the retail experience, including dressing windows in many landmark retailers in New York City such as Barney's, Burgdorf Goodman, and Calvin Klein's Madison Avenue showroom.

* Arranged visual content for many events such as New York Fashion Week (Spring and Fall shows) Multiple movie premiers, and private events for designers.