Summary
Overview
Work History
Education
Skills
Certification
Philanthropyandprofessionalinvolvement
Timeline
DAVID CARY

DAVID CARY

Rochester Hills,MI

Summary

With a strong background in the medical and wellness industries, I excel at effectively communicating a brand's vision and product, resulting in successful sales to both companies and individuals. As an educator, I recognize the importance of fostering an open mindset and its positive impact on organizational culture. As a disciplined leader, I am dedicated to driving team and individual success. Through developing my interpersonal skills and emotional intelligence, I effectively support others in achieving their goals. My excellent communication skills enable successful collaboration across various business areas, leading to the attainment of desired objectives. Motivated by my experience in customer service and sales, I have a proven ability to build strong customer relationships and understand their needs. With exceptional communication and interpersonal skills, I consistently provide superior customer service.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Cardiothoracic Product Lead

Pinnacle Inc., An Agency Partner of Arthrex
04.2024 - Current
  • First ever Cardiothoracic Product Lead for Pinnacle
  • Hit 123% of quota in first year of product category
  • Develop strategies to obtain a budget for the entire team, districts, and agency goals
  • Responsible for breaking into a new market of Cardiothoracic surgery in the Metro Detroit area
  • Build relationships with entire Cardiothoracic teams; including PA’s, FA’s, RN, Scrub Techs, and anesthesia.
  • Negotiated contracts with vendors and suppliers, securing favorable terms that benefited overall project goals.

Sports Medicine Specialist

Pinnacle Inc., An Agency Partner of Arthrex
02.2022 - Current
  • Serving as the representative of Pinnacle, Inc
  • In engagement with a discerning audience consisting of surgeons and healthcare professionals, ensuring the attainment or surpassing of sales goals for Arthrex products within the designated territory
  • Establishing and nurturing robust business connections with current clientele, expanding the account base and sales volume through the implementation of diverse sales tactics aimed at securing new accounts
  • Engaging with customer accounts through various channels such as phone, email, or in-person meetings, covering subjects such as product updates, modifications in product portfolios, billing concerns, and educational initiatives
  • Implementing cross-selling strategies for additional products and overseeing the launch of new products as they become accessible
  • Making use of company-provided leads, discovering potential leads, assessing their requirements, and formulating tailored solutions to meet those identified needs
  • Achieving 110-115% of quarterly objectives and goals year over year as a member of the 2022 and 2023 Team of the Year
  • Responsible for growing our monthly and yearly goals by 110-115% year over year.

Master Instructor

Equinox Fitness
11.2011 - 02.2022
  • Lead education and training for new, on-boarding trainers to drive the Equinox Brand Standard via the Equinox Fitness Training Institute (EFTI) curriculum which includes Tier 1: Basic Anatomy, Basic Kinesiology, Basic Program Design, Basic Cardiovascular Training, Muscle Physiology, Exercise Physiology, Exercise Progression and Tier 2: Intermediate Program Design, Biomechanics, Basic Medical Concepts, Advanced Cardiovascular Training, Flexibility Training
  • Reviewed Equinox Fitness Training Institute (EFTI) curriculum and create presentation of content for trainers
  • Lead educational trainings across Equinox trainers on sales education/practice, current topics and improvement of skills, including range of motion exams, Functional Movement Screen (FMS) process and application.

Tier X Manager

Equinox Fitness
04.2018 - 10.2018
  • Hit 7/7 month Sales goals
  • Collaborated with a team of 6 elite Coaches to develop and deliver outstanding client programs and service
  • Selected as Tier X Club of the Year for outstanding commitment to serving our members and clients.

Tier X Coach

Equinox Fitness
01.2013 - 10.2018
  • #1 top producing trainer at Equinox Loop for 5+ years
  • In first month as coach sold over $80k of Personal Training
  • Consistently exceeded monthly and annual objectives for over two years
  • Provided coaching and mentoring to peers, as well as new and less senior colleagues
  • Lead development of health and wellness program for clientele to drive change or improvement of lifestyle in order to optimize client health
  • Conduct in depth assessment of client’s overall health and wellness, including assessment of lifestyle questionnaire, Polar Body-age assessment, postural analysis, Functional Movement Screen (FMS), Exercise Metabolic rate and Resting Metabolic rate
  • Deliver results to ensure client satisfaction and provide consistent client communications and feedback.

Personal Training Manager

Equinox Fitness
09.2009 - 10.2018
  • Interviewed, hired and developed team of over 20 of the industry’s best Personal Trainers
  • Successfully lead a business of over $2.5 million in revenue in our first year
  • Reach sales quota 16/16 months with the club open
  • Averaged a closing percentage over 45%, well above company average
  • Promoted over 20 trainers to higher tier levels after developing them in training and business knowledge/ability
  • Developed Co-manager/Fitness Manager to take over when necessary so that there is no loss in business or environment in my absence
  • Excelled in member relations to build a business of over 350 active Personal Training Clients.

Fitness Manager

Equinox Fitness
12.2017 - 04.2018
  • Increased closing percentage from below 20% to an average of over 50% while in this position
  • Collaborated with Personal Training Manager and Tier X Manager to consistently achieve monthly and quarterly objectives
  • Developed education for closing the sale
  • Planned and executed monthly trainer education classes on a variety of applicable topics.

Personal Trainer

Equinox Fitness
09.2009 - 12.2012
  • Designed and implemented personal fitness programs with clients to meet the client’s cardiovascular, strength, power and flexibility needs
  • Responsible for general health check, including height, weight, blood pressure, resting heart rate body fat, postural and flexibility assessment, Functional Movement Screen (FMS), and cardiovascular assessments
  • Accountable for floor organization, operations and providing client support.

Fitness Specialist

Northwestern University, Sports Pavilion and Aquatics Center
09.2008 - 09.2009
  • Responsible for developing sport specific and individualized training programs which were then implemented as program options through the marketing department
  • Creation of a marketing strategy for fitness and wellness promotion which continues to be utilized by Northwestern University’s SPAC
  • Responsible for the daily operations and administrations of facility and program management.

Rifleman 0311

United States Marine Corp
07.2002 - 07.2008
  • Served in Operation Iraqi Freedom, March 2003 - October 2003
  • Squad Leader at Boot Camp, provided leadership and accountability for all actions of 17 Marines in my squad
  • Promoted for actions as Squad Leader
  • Promoted to Lance Corporal in June 2003.

Education

Bachelor of Science - Kinesiology

Michigan State University
01.2008

Skills

  • Microsoft Windows
  • MS Word
  • MS Excel
  • PowerPoint
  • Salesforce software
  • New Leaf Metabolic Testing System
  • KORR Metabolic Testing System
  • Product Documentation
  • Roadmap development
  • Cross Functional Leadership

Certification

  • Muscle Activation Technique- Specialist 2013
  • ACE and EFTI certified Personal Trainer, certified annually since 2008
  • Precision Nutrition Level 2 Certified Nutritionist
  • CPR and First Aid Certified

Philanthropyandprofessionalinvolvement

  • Mentor to on-boarding trainers- Professional development and basic trainer skills
  • Vice President of Theta Chi Fraternity, Michigan State University with responsibility for budgeting, planning and orchestrating, and managing house committees and events to ensure leadership and active involvement in the community
  • Correspondent for Michigan State University’s Children’s Health Initiative
  • Volunteer Baseball Coach for Lansing Eastern High School

Timeline

Cardiothoracic Product Lead - Pinnacle Inc., An Agency Partner of Arthrex
04.2024 - Current
Sports Medicine Specialist - Pinnacle Inc., An Agency Partner of Arthrex
02.2022 - Current
Tier X Manager - Equinox Fitness
04.2018 - 10.2018
Fitness Manager - Equinox Fitness
12.2017 - 04.2018
Tier X Coach - Equinox Fitness
01.2013 - 10.2018
Master Instructor - Equinox Fitness
11.2011 - 02.2022
Personal Training Manager - Equinox Fitness
09.2009 - 10.2018
Personal Trainer - Equinox Fitness
09.2009 - 12.2012
Fitness Specialist - Northwestern University, Sports Pavilion and Aquatics Center
09.2008 - 09.2009
Rifleman 0311 - United States Marine Corp
07.2002 - 07.2008
Michigan State University - Bachelor of Science, Kinesiology
DAVID CARY