David Cervantes

Achieved promotion from Event Specialist to Regional Artist & Brand Education Manager.

• Conducted in-store and virtual Zoom trainings for Sephora, Ulta, Macy’s, and Bloomingdale’s.
• Led brand education initiatives, artistry demonstrations, and launch activations to boost sales and advisor confidence.
• Collaborated with retail leadership to execute campaigns and enhance product storytelling effectively.

• Oversaw 80% of store operations, including the salon and beauty departments.
• Managed recruiting, hiring, and development of salon staff, stylists, and advisors.
• Delivered a seamless guest experience while boosting sales and service performance.

• Directed operations of a high-volume MAC counter, leading a team of artists to achieve sales and artistry goals.

• Oversaw freestanding store operations, staff development, events, and artistry training.

• Began career at Macy’s Bakersfield before advancing to leadership roles at Thousand Oaks, Bloomingdale’s, Fig at 7th (DTLA), and Northridge Mall.
• Opened and managed new MAC store locations, building high-performing artistry teams and achieving consistent sales growth.
• Oversaw recruiting, staff development, artistry education, and business operations while upholding MAC’s luxury service standards.