David Christgau
Woodside,NY
Summary
Seasoned Vice President of Sales at Harridan Vodka, Inc., adept in business development, I spearheaded market expansion, notably increasing Boston clientele by over 150. My strategic sales initiatives and effective team leadership, highlighted by a 600% revenue surge, underscore my ability to drive growth and maintain high client retention.
Overview
9
9
years of professional experience
Work History
Vice President of Sales
Harridan Vodka, Inc.
New York, USA
09.2024 - Current
- Collaborate closely with company co-founders to review sales strategy and spearhead large-scale events, engaging with targeted clients and building brand loyalty
- Drive revenue across northeast US markets by meeting with clients and prospects, liaising with distributor teams, sponsorship opportunities, and hosting 3-8 weekly in-person tastings
- Expanded business within the Boston market by +150 new clients over the course of a year (2023-2024)
- Increased revenue in a targeted area by 40% in Q3 2024, catering to targeted consumers through creative live events
- Retained 90% of active clients
Senior Sales Director
Harridan Vodka, Inc.
New York, USA
12.2022 - 09.2024
- Cultivated productive partnerships at bars, restaurants, liquor stores and hotels throughout New York City, Long Island, the Hudson Valley, the Capital Region/Saratoga, Westchester, western and central New Jersey, and Boston
- Reached KPIs and exceeded sales goals by following changing industry economics, trends, and seasonal changes
- Increased client portfolio from 100 accounts and 2 Michelin-starred restaurants to 700 accounts and 10 Michelin-starred restaurants
- Increasing revenue flow by 600%, introducing markets and distribution partners to effective sales practices
- Hired, trained, and managed sales associates, sharing best practices to increase and optimize profitability of events and tastings
- Elevated Harridan Vodka’s recognition as a best-in-class spirit by Rolling Stone, GQ, and Esquire (2022, 2023), and awards like the New Orleans Spirits Competition (2022), through increased brand awareness
Assistant Bar Manager, Bartender
The American Bar
New York, USA
08.2021 - 12.2022
- Managed bar operations and trained all new hires
- Oversaw set up of positions, product rotation, beverage quality, and liaised between bar owners and the Director of Operations to improve coordination between bar and floor staff
- Increased revenue in weekly food and beverage sales up to $12K by optimizing bar operations, adding staff during peak hours, and implementing a more efficient cleaning system
Bartender
Putnam’s Pub & Cooker
Brooklyn, USA
01.2021 - 08.2021
- Revamped point-of-sale (POS) System
- Implemented and coordinated side-work schedules amongst 10 front-of-house (FOH) staff members
Assistant Manager, Bartender
Failte Pub
New York, USA
09.2015 - 03.2020
- Increased revenue and product movement by 10% to between 85-90% profit per bottle by analyzing company spending habits and increasing product price points
- Leveraged social media and networking skills to increase after-hours profits and grow private event space bookings from exclusively holiday to year-round weekly events
Education
Bachelor of Science - Business Management
St. Joseph’s College & University of Phoenix
Skills
- MS Office Suite
- G-Suite
- Zoom
- Proficient in POS System Management
Skills and Certificates
MS Office Suite, G-Suite, Zoom, POS systems (Salido, Toast, Aloha, Aldelo, Square, Revel), NYC Food Handler Certificate
Hobbies and Interests
- Irish hurling and football, Guitar (singer / songwriter), International travel
Timeline
Vice President of Sales
Harridan Vodka, Inc.
09.2024 - Current
Senior Sales Director
Harridan Vodka, Inc.
12.2022 - 09.2024
Assistant Bar Manager, Bartender
The American Bar
08.2021 - 12.2022
Bartender
Putnam’s Pub & Cooker
01.2021 - 08.2021
Assistant Manager, Bartender
Failte Pub
09.2015 - 03.2020
Bachelor of Science - Business Management
St. Joseph’s College & University of Phoenix
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