Open To Work
Verified
This profile is verified using an email address.
DAVID C. MUSIL JR.
Cresson,PA
Work Preference
Summary
Dynamic and results-driven Athletic Communications professional with extensive experience across NCAA Division I, Division III, and NJCAA levels. Proven track record of elevating athletic brand visibility through innovative digital content, strategic social media campaigns, and national media placement (including ESPN and Yahoo Sports). Adept leader with a passion for mentoring student-athletes, staff, and graduate assistants while building vibrant campus and community relationships.
Overview
25
25
years of professional experience
Work History
Assistant AD for Athletic Communications
Saint Francis University
Loretto, PA
08.2021 - 05.2026
- Produced comprehensive press releases and targeted social media content, effectively promoting 22 athletic programs.
- Assisted one full-time graphic designer and four graduate assistants in various projects. Supported eight graduate assistants with NCAA Division I level experience.
- Assisted in nominating student-athletes for various awards, including NCAA Woman of the Year and NEC Team Student-Athlete of the Year. Supported the recognition of scholar-athletes through nominations for college sports communicators academic awards. Facilitated the nomination process for all-district and all-American awards with a high success rate.
- Organized events to honor alumni, including 50th anniversary of DeGol Arena. Assisted in celebrating 35th anniversary of NEC Men's Basketball Championship with jersey retirement. Coordinated 30th anniversary of Women's Basketball Dynasty with jersey retirement and Champions Day.
- Spearheaded coordination of three athletics hall of fame events, including the largest class in 2026.
- Produced high-quality game programs and notes, earning acclaim from media and broadcasters within the NEC.
- Developed comprehensive game day schedules for staff across football and men’s and women’s basketball events.
- Managed comprehensive hospitality logistics for media and game day staff, enhancing event experience at basketball games, NEC Men's Volleyball Championships, and NEC Softball Championship.
- Managed logistics for press row area setup and breakdown to facilitate smooth event operations.
Sports Information Director
Goucher College
Towson, MD
01.2019 - 08.2021
- Digital Innovation: Sustained fan engagement during the pandemic by launching creative campaigns, including the "All-Decade Fan Vote," "Scholar-Athlete of the Week," "Feature Wednesday," and historical retrospectives.
- Social Media Growth: Drove a 93.3% increase in Facebook reach (28,170 people) and a 53.5% increase in interactions (13,327) within a single month via a "Performance of the Year" voting campaign.
- Marketing & Engagement: Formed a student-led marketing work-study group, initiated popular half-time contests, and co-hosted "Gopher Madness" pep rallies and theme nights (e.g., Halloween volleyball match).
- Special Events: Served on the Hall of Fame and Golf Outing committees; spearheaded the 25th-anniversary celebration of the college's inaugural NCAA Tournament victory.
Sports Information Specialist
Prince George’s Community College
Largo, MD
02.2017 - 01.2019
- Program Milestones: Co-chaired and built the "50th Anniversary of Athletics"—a year-long celebration engaging students, faculty, and alumni. Founded the college’s Inaugural Athletics Hall of Fame.
- Content Creation: Authored compelling features on student-athletes, coaches, and alumni for the website and social media platforms.
- Mentorship: Mentored aspiring sports information professionals, guiding them toward securing employment in the field.
Associate AD for Athletic Communications
Saint Peter’s University
Jersey City, NJ
02.2013 - 06.2016
- Media Placement: Secured high-profile features with local television networks and placed video packages that aired during halftime on ESPN3 MAAC Basketball Games of the Week.
- Brand Modernization: Overhauled and completely redesigned the official athletics website, resulting in immediate growth in social media followers and engagement upon arrival.
- Event Leadership: Co-chaired major departmental events including the Hall of Fame, the William Murray All-Sports Golf Outing, and the annual Student-Athlete Banquet; successfully increased attendance for three consecutive Hall of Fame dinners.
- Game-Day Marketing: Developed highly successful basketball theme nights (including holiday and beach themes) that significantly boosted attendance for ESPN3 broadcasted games. Managed promotional giveaway budgets and secured new/renewed corporate sponsorships.
- Staff Mentorship: Supervised the athletic department's work-study staff and served as a direct mentor to three graduate assistants, successfully launching two into full-time careers in college athletics.
Assistant Director of Sports Information
Mount St. Mary’s University
Emmitsburg, MD
10.2003 - 02.2013
- Produced comprehensive game notes, statistical data, and media guides for Division I sports.
- Secured national and local media placements for student-athletes and coaches, including features in Yahoo Sports and Lacrosse Magazine.
- Hired, trained, and supervised work-study staff for the sports information office, helping multiple students transition into permanent careers in sports.
Assistant Director of Sports Information
Gettysburg College
08.2001 - 05.2003
- Manage sports information duties, digital content creation, and media relations for assigned athletic programs.
- Mentor and supervise a part-time assistant and work-study student staff to support athletic media coverage.
Education
Bachelor of Arts - English, Communications
Bridgewater College
Bridgewater, VA05-2001
Skills
- Athletic Communications: Media Relations, Feature Writing, Game Notes, Press Releases, Website Redesign, Stat Crew, NCAA Genius
- Digital Content & Design: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Spark), iMovie, Final Cut Pro
- Marketing & Event Management: Game-Day Promotions, Theme Nights, Sponsorship Acquisition, Hall of Fame Event Coordination
- Leadership & Mentorship: Staff Supervision, Graduate Assistant Mentoring, Budgeting/Giveaways, Committee Leadership
Timeline
Assistant AD for Athletic Communications
Saint Francis University
08.2021 - 05.2026
Sports Information Director
Goucher College
01.2019 - 08.2021
Sports Information Specialist
Prince George’s Community College
02.2017 - 01.2019
Associate AD for Athletic Communications
Saint Peter’s University
02.2013 - 06.2016
Assistant Director of Sports Information
Mount St. Mary’s University
10.2003 - 02.2013
Assistant Director of Sports Information
Gettysburg College
08.2001 - 05.2003
Bachelor of Arts - English, Communications
Bridgewater College