David Hall
Southern Glazers Beverage Company
Durham,ME
24
years of professional experience
Accomplished State Sales Manager (ME & VT) offering 23 years of experience developing and maximizing spirits sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Work History
Maine & Vermont State Sales Manager
1 Year 2 Months- Directed state sales strategy across both state-controlled liquor boards to expand market share and strengthen supplier relationships.
- Managed key account planning, pricing execution, and promotional compliance for on-premise and off-premise channels.
- Led coaching for sales team of 8 to align daily activities with product priorities, strengthen territory coverage, and reinforce customer development best practices.
- Monitored sales forecasts, inventory availability, and order flow to support consistent market execution.
- Maintained 44.9% market share YTD through 8/31 to support overall market performance growth.
- Owned Vermont market share reporting at 45% YTD through 8/31, increasing 0.21% since April 1.
Maine Sales Manager
6 Years 6 Months- Identified growth opportunities within Maine territory and collaborated with sales teams to achieve sales goals.
- Identified opportunities for growth within Maine territory and collaborated with my sales teams to reach sales goals.
- Increased revenue by 15% through collaboration with top vendors, including Beam Suntory, Bacardi Suntory, Sazerac, Luxco, Proximo.
- Increased revenue by 15% by working closely with 5 Top key vendors. Beam Suntory, Bacardi, Campari Sazerac, Whistlepig Farms
- Established a strong working relationship with the State Commission Liquor Board and BABLO to develop sales-driving programs.
- Supervised a sales team of 4 people, stepping in to support employees and deliver smooth sales process for clients.
Retail Account Specialist
5 Years 5 Months- Manage the Pernod Ricard portfolio in Maine overseeing 100 top accounts and selling 84,000 cases annually with sales over $2 million.
- Executed outside business-to-business sales, demonstrating proficiency in prospecting and territory management.
- Conducted meetings with existing customers to assess current services and identify sales expansion opportunities.
- Met existing customers to review current services and expand sales opportunities.
- Managed day-to-day operations and decisions in a self-directed work environment.
Sales Rep
11 Years 2 Months- Developed sales presentations to demonstrate product features and competitive advantages, enhancing customer understanding.
- Created professional sales presentations to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Brought Customer Satisfaction Index levels from unsatisfactory to levels acceptable to the manufacturer.
- Minimized process lags through strategic sourcing and customer expectation management.
Skills
Account management
National accounts management
Retail strategy development
Business development
Key account planning
Channel management
Business growth management
Territory expansion
Sales coaching
Accomplishments
WSET II
Personal Information
Title: Sales Manager
Timeline
Maine & Vermont State Sales Manager
Southern Glazers Beverage Company
2025.08 - CurrentRead More
Maine Sales Manager
Southern Glazers Wine & Spirits Of America
2019.01 - 2025.07Read More
Retail Account Specialist
Southern Glazers Wine & Spirits
2014.07 - 2019.12Read More
Sales Rep
Southern Glazer's Wine And Spirits
2003.04 - 2014.06Read More