David Herrera
Plainfield
Summary
Growth-focused banking professional with 20+ years of experience in branch management, customer relationship development, and financial services. Strong expertise in customer service excellence, client retention, revenue optimization, risk mitigation, lending operations, and regulatory compliance. Adept at building loyal customer relationships, leading teams, and driving business growth through strategic financial solutions.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Universal Banker
Unity Bank
South Plainfield
02.2025 - Current
- Assist customers with inquiries, account service, and problem resolution in a professional manner.
- Support daily branch operations including cash drawer balancing, vault proving, scanning teller work, and processing documentation.
- Open new consumer accounts and ensure accuracy of all account-related documentation.
- Maintain technical and regulatory knowledge through training, policy reviews, and product updates.
- Follow BSA/KYC requirements to reduce fraud risk and ensure complete, accurate documentation.
- Adhere strictly to bank policies, procedures, and compliance standards.
Personal Banker
Citizens Bank
Stirling
12.2022 - 02.2025
- Developed and managed new business relationships, with a strong focus on expanding key accounts.
- Advised clients on checking, savings, money markets, CDs, IRAs, and investment-related products.
- Consistently met customer needs to drive repeat business and deepen relationships.
- Achieved 100% of sales goals, leveraging cold-calling and targeted outreach strategies.
Assistant Branch Manager
OneMain Financial
Woodbridge
04.2020 - 12.2022
- Supported Branch Manager in leading staff, improving workflows, and optimizing customer experience.
- Analyzed customer needs, originated loans, closed deals, and recommended appropriate financial solutions.
- Ensured full compliance with lending regulations and company policies.
- Trained, coached, and evaluated staff to strengthen performance and operational accuracy.
- Provided management oversight in the Branch Manager's absence.
- Analyzed financial reports and recommended strategies to increase profitability.
Relationship Banker
Wells Fargo
South Plainfield
11.2018 - 02.2022
- Developed new customer relationships and identified cross-selling opportunities for revenue growth.
- Recommend strategic financial solutions based on client needs and goals.
- Delivered exceptional service to maximize satisfaction, trust, and retention.
- Collaborated with financial advisors to cultivate long-term client relationships.
Assistant Branch Manager
Financial Resources
Hillsborough
11.2017 - 06.2018
- Supported management in streamlining branch operations and improving operational performance.
- Trained and supervised customer service representatives and tellers for enhanced productivity.
- Maintain compliance with all policies, procedures, and regulatory requirements.
- Assisted staff in resolving complex customer issues.
- Analyzed and managed general ledger accounts to control variances and optimize cash flow.
- Turned a low-performing branch into a profitable location, boosting loans and new accounts.
Relationship Manager
Bank of America
South Plainfield
04.2017 - 01.2018
- Engaged with clients daily to deliver tailored financial solutions and ensure high satisfaction.
- Consistently meet cross-sell and referral targets.
- Delivered polished professional presentations to corporate clients regarding financial products.
- Collaborated with branch leadership to implement competitive marketing strategies.
Relationship Banker/SBS/MOD
JP Morgan Chase Bank
Bound Brook
04.2006 - 04.2017
- Developed and managed a book of business, with emphasis on high-value relationships and small business clients.
- Guided customers through checking, savings, money markets, CDS, IRAS, and investment products.
- Achieved 100% of sales and performance goals.
- Strengthening customer relationships through collaboration with mortgage bankers, financial advisors, and Chase Private Client bankers.
Education
Bachelor of Arts - Political Science
Herbert H. Lehman College
Bronx, NYSkills
- Finance & Branch Management
- Strategic Analysis & Planning
- Customer Relationship and Development
- Revenue & Profit Optimization
- Financial Solutions & Lending
- Account Opening & Portfolio Growth
- Issue & Problem Resolution
- Team Building & Staff Leadership
- Regulatory Compliance (BSA, KYC, AML)
Certification
- Series 6
- Series 63
Qualification Profile
Growth-focused banking professional with 20+ years of experience in branch management, customer relationship development, and financial services. Strong expertise in customer service excellence, client retention, revenue optimization, risk mitigation, lending operations, and regulatory compliance. Adept at building loyal customer relationships, leading teams, and driving business growth through strategic financial solutions.
Timeline
Senior Universal Banker
Unity Bank
02.2025 - Current
Personal Banker
Citizens Bank
12.2022 - 02.2025
Assistant Branch Manager
OneMain Financial
04.2020 - 12.2022
Relationship Banker
Wells Fargo
11.2018 - 02.2022
Assistant Branch Manager
Financial Resources
11.2017 - 06.2018
Relationship Manager
Bank of America
04.2017 - 01.2018
Relationship Banker/SBS/MOD
JP Morgan Chase Bank
04.2006 - 04.2017
Bachelor of Arts - Political Science
Herbert H. Lehman College