David Lesky
Lenexa,KS
Summary
Seasoned marketing and communications professional with over a decade of experience in strategic communication, brand management, and digital marketing. Seeking a Chief Communications Officer role to leverage expertise in developing and executing comprehensive communication strategies, optimizing brand presence, and fostering internal and external communications. Committed to driving organizational success through innovative solutions, effective leadership, and strategic vision.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Content Manager
Synexis
05.2023 - Current
- Develop and execute marketing plans for assigned products and verticals
- Lead tactical execution across verticals to drive business results
- Identify company voice and alter messaging to adhere
- Establish comprehensive marketing plans
- Develop company blog to improve search results and drive sales
- Collaborate with sales team to develop materials aimed at increasing sales.
Strategic Marketing Director
Global Connections
10.2020 - 05.2023
- Partnered with the marketing team to develop effective strategies
- Worked directly with sales leadership to produce additional revenue
- Analyzed and reported on marketing strategies and outcomes
- Managed departmental budgeting and forecasting for individual campaigns.
Online Content Manager
04.2018 - 10.2020
- Led Salesforce migration and managed all email campaigns, increasing open rates from 16.7% to 22.1%
- Generated and optimized content for SEO, leading to a 120% increase in membership inquiries
- Managed internal corporate communications and weekly newsletters.
Online Marketing Manager
Lifestyle Publications
11.2017 - 04.2018
- Developed online presence through content marketing and SEO
- Created email marketing campaigns and recruitment efforts
- Enhanced website monetization strategies.
Marketing Programs Project Manager
Kansas City Life Insurance Company
04.2016 - 11.2017
- Managed PPC-driven online recruitment campaigns, netting over 75 new agents and $3 million in sales
- Produced marketing copy for direct mail and email use.
Digital Marketing Coordinator
MSTS (now Trevipay)
12.2012 - 03.2015
- Developed content to drive traffic to Multi Service brand websites
- Managed social media for all Multi Service brands.
Marketing Communications Coordinator
Fred Pryor Seminars
07.2011 - 12.2012
- Developed email marketing strategy to reach over 500,000 customers
- Managed SEO projects and re-branded membership program.
Brand Manager
Compdata Surveys
01.2011 - 07.2011
- Coordinated marketing tactics and created renewal campaigns.
Brand Manager
Gates, Shields and Ferguson, P.A.
01.2011 - 07.2011
Media Buyer/Planner
PlattForm Advertising
10.2008 - 12.2009
Communications Manager
ACBSP
12.2007 - 10.2008
Education
Bradley University
05.2007
Skills
- Content Editing
- Marketing Communications
- Blogging
- Content Curation
- Strategic content planning
- Content Development
- Brand Messaging
- Content Strategy Development
- Google Analytics
- SEO best practices
- Web Analytics
- Content Management
Certification
- Google Analytics
- 6 Sigma Yellow Belt Training
- Steven Covey 7 Habits of Highly Effective People
Timeline
Marketing Content Manager
Synexis
05.2023 - Current
Strategic Marketing Director
Global Connections
10.2020 - 05.2023
Online Content Manager
04.2018 - 10.2020
Online Marketing Manager
Lifestyle Publications
11.2017 - 04.2018
Marketing Programs Project Manager
Kansas City Life Insurance Company
04.2016 - 11.2017
Digital Marketing Coordinator
MSTS (now Trevipay)
12.2012 - 03.2015
Marketing Communications Coordinator
Fred Pryor Seminars
07.2011 - 12.2012
Brand Manager
Compdata Surveys
01.2011 - 07.2011
Brand Manager
Gates, Shields and Ferguson, P.A.
01.2011 - 07.2011
Media Buyer/Planner
PlattForm Advertising
10.2008 - 12.2009
Communications Manager
ACBSP
12.2007 - 10.2008
Bradley University