David M. Crafts
Overview
23
23
years of professional experience
1
1
Certification
Work History
Dean of Enrollment Services & Support Programs/Title IX Coordinator
College of San Mateo
08.2023 - Current
- Oversee the Managers and Operations of Financial Aid, Admission & Records, Veterans Resource Center, Basic Needs & Crisis Relief Programs, and Health & Wellness Center
- Ensure that the various enrollment services units and other College departments collaboratively produce program outcomes that bring integrated services to students and the community.
- Collaborate with other College and District administrators to plan and implement policies, procedures, programs, and activities that demonstrate quality consistent services to students
- Partner with Strategic Initiatives and Economic Development to effectively implement dual enrollment and concurrent enrollment
- Serve as technical advisor to review and resolve matters of regulatory interpretation related to the enrollment services and financial aid units
- Direct and participate in researching, compiling data for, and preparing special and regular reports, including annual program plans, fraud reports, editing information for the catalog and schedule of classes, and regulatory audits most often associated with financial aid and student records
- Review petitions seeking waivers, approvals, and determents
- Plan and administer department and program budgets, including grant and other externally funded budgets; analyze and recommend changes to staffing levels as needed
- Analyze enrollment and attendance data and trends to compile and submit the state funds allocation calculation form known as CCFS-320 Apportionment Report
- Serve as the Title IX Coordinator and Chair of the Title IX Committee
- Serve as member of the Behavioral Intervention Team/CARES
- Write grant proposals, manage Division grants, and prepare required reports
- Serve as Institutional Planning Committee Representative on College Finance Committee
- Served on Educational Master Plan Committee
- Serve on District-wide Undocumented Students Coalition
Area Director
Stanford University Bookstore
09.2020 - 05.2023
- Managed portfolio of five multi-million-dollar retail operations at Stanford University including the Stanford University Bookstore, Tresidder Marketplace, Track House Athletic Shop, the Stanford Shopping Center University Store, Café Nerds, and Cardinal Technology Center.
- Served as Contract Administrator for a service agreement and partnerships through relationship-building, trust- construction, communication campaigns, and alignment of mission and goals with university departments, schools, and affiliates.
- Directly supervised, trained, and evaluated a team of five (5) store managers who led a robust team of over 100 departmental managers, team leads, and part-time staff
- Managed sales totaling over $25 million annually and created reports including, Profit & Loss, Accounts Receivable/ Payable, Labor distribution, EBITA, and other operating financial reports
- Created replenishment and new product reports for merchandise planners and buyers to ensure a rotating inventory of fashion-forward apparel, compelling books, unique gifts, and delicious food and beverage.
- Collaborated with and provided reports to the University’s Office of Business and Finance as the Contract Administrator
- Interfaced with faculty to facilitate timely and accurate course materials adoptions occur in compliance with federal, state and NCAA regulations
- Partnered with stakeholders on and off-campus including Apple, Alumni Relations, Stanford Athletics, Stanford Credit Union, and Student Government to ensure constituent needs are met and relationship is meaningful for all parties
- Collaborated with Marketing team to generate advertising and marketing assets, and product sales online and in print.
- Oversaw the 'Bookstore Ambassador' program which created student influencers to generate and measure online engagement and social media
- Planned, implemented, and participated in events such as highly visible Author Book signings, Welcome Back Events.
Dean of Students and Title IX Coordinator
Pacific Oaks College
03.2019 - 03.2020
- Chief Student Affairs Officer reporting directly to the College President and serving on his Executive Cabinet
- Co-authored and provided in-person defense for WASC mid-cycle accreditation visit & report
- Served as Lead Faculty in IDS 600, study abroad in Tokyo, Japan
- Lead the Division of Student Services which includes: Retention & Persistence, Registrar’s Office, Center for Academic Advising, Retention & Re-entry, International Students Services, Services for Students with Disabilities, The Learning Assistance & Tutoring Center, Student Conduct, New Student Orientation & Welcome Week, Commencement, Student Satisfaction Survey & Co-Curricular Assessment, Diversity & Inclusion Fellowship Program, Student Government, Campus Events
- Supervised and lead a robust team of 15 full-time professionals
- Managed budgets for division
- Developed and Implemented Hispanic Serving Institution designation activities
- Responsible for all retention initiatives and meeting retention goals to meet and exceed budget
- Coordinated, investigated, and adjudicated all sexual misconduct cases on all campuses and modalities
- Developed strategic plan to increase online student engagement and retention
- Responsible for all student-facing marketing material, in collaboration with marketing, including student handbook, website and student portal.
- Served on various committees including Enrollment Services Group, Risk Committee and, Off Site Instructional Facilities.
- Chaired the At-Risk Student & Behavioral Intervention Team
- Managed all student grievances and discrimination complaints.
- Served as Academic Lead for study abroad course and trip to Tokyo
Director of Student Involvement & University Center Services
University of the Pacific
07.2016 - 03.2019
- Company Overview: University of the Pacific is an urban, non-profit, private institution with over 6000 students on three campuses throughout northern California.
- Led the Office of Student Leadership & Involvement (OSLI) to develop and implement student engagement initiatives and auxiliary services directly on the Stockton campus, and via partnership with the San Francisco and Sacramento campuses
- Assessed all OSLI initiatives and services
- Responsible for supervision and training of seven (7) full time professionals, two (2) graduate students, and over 100 undergraduate student employees.
- Oversaw the following departments: University Bookstore, Student Activities Center, Arts & Entertainment Programming Board, Student Leadership Development, Conference & Event Services, DeRosa University Center, Fraternity & Sorority Life, One Word Project, Student Life Marketing and Communication, Janet Leigh Theater, Associated Students of University of Pacific (ASuop)
- Restructured Conference Services from four-department structure to a single unit by streamlining contracting, budgeting, location and services
- Transitioned Bookstore from Business and Finance Division to OSLI by renegotiating contract with third party vendor, increase campus presence, & hire consultant
- Directly oversaw and advised Associated Students of University of Pacific (ASuop) Student Government
- Liaised with Residence Life & Housing to ensure proper operations of on-campus Greek-Letter houses
- Served as judicial hearing officer in partnership with Student Conduct Office
- Investigated and Adjudicated Title IX sexual assault cases in collaboration with Title IX Coordinator
- Developed Strategic Master Plan for OSLI and the DeRosa University Center
- Served on university committees including: Institutional Priorities Committee (Budget), Pacific Alert Team (Crisis Response), Campus Safety & Security, Dining Services Advisory, Internal Audit and Compliance, Homecoming and other large event steering committees
- Created and Implemented Demonstration Support Team
- Served as facilities logistics lead for Pacific Alert Team (Crisis Response)
- Created and managed annual budgets totaling over $2 million
- Advised National Society of Leadership & Success, UOP Chapter
- Advised, Beta Theta Pi fraternity, UOP Chapter
- Advised, Asian Pacific Islander Heritage Month Student Organization
Director of Student Life & Housing/Admissions Officer for Residential Students
Mercy College of Ohio
10.2009 - 06.2016
- Admissions and Enrollment Services: Recruited traditional-aged students via college fairs and high school visits in Michigan and Ohio
- Met with students through scheduled and walk-in appointments to discuss Mercy admissions procedures
- Evaluated transcripts and applications to determine likelihood of admission for potential students
- Tracked and evaluated enrollment applications of potential students for presentation to the Admissions Committee
- Followed up on student inquiries via telephone and email correspondence
- Career Services and Professional Development: Provided interim direction for Office of Career Services after the departure of the director
- Worked with employers to connection opportunities for graduating students and alumni
- Provided in-class presentations and workshops on career development, interviewing and resume writing
- Assisted students and alumni in creating and updating resumes and cover letters
- Provided mock interviews for students and alumni
- Partnered with other local higher education institutions to host career fairs
- Student Engagement and Leadership Development: Provided strategic planning, assessment and direction for Office of Student Life
- Oversaw proper allocation and expenditure of Student Activity Fee
- Ensured departmental compliance with college and system-wide policy and procedure
- Served on college-wide committees including: Master Facilities Planning Committee, College Marketing and Communications Advisory Board, Campus Violence Prevention, Threat Assessment Team, First Year Experience Committee, Retention Committee, New Services and Programs Committee
- Coordinated student leadership development initiatives including retreats and workshops
- Implemented process to recognize, register and support student organizations
- Trained and supported Student Organization Advisors
- Advised Student Senate
- Created and implemented recreational sports programs
- Planned and manage major campus events including Homecoming, Welcome Week, 1918 Awards Gala, Commencement, and Open Houses
- Residence Life and Housing: Ensured smooth daily operations of student housing and residence life
- Led housing team in identifying third-party housing vendors and handled vendor contracts
- Responsible for placement of residents in appropriate units including roommate matching
- Adjudicated all student code violations involving residential students
- Recruited, trained and supervised Residence Life and Housing staff members
- Liaised with 3rd party property vendor to ensure safe, secure and healthy environment for residential students
- Served as primary 'On-Call' staff and act as first responder to campus emergencies
- Provided social, cultural and educational activities for residential students
- Diversity, Inclusion and Social Justice: Served as Chair (2014-215) and Secretary (2015-2016) of Campus Diversity Council
- Lead Veterans and Active Military Advisory Committee
- Coordinated and implemented LEAD series (Leadership Engagement and Diversity)
- Co-Advised LGBTQ Student Organization
- Provided in-class guest lectures on diversity and inclusion
- New Student Orientation: Coordinated all aspects of planning and implementing new Student Orientation and Registration (SOAR)
- Supervised SOAR Student Coordinator and Orientation Leaders
- Partnered with Enrollment Management and Academic Resource Center to onboard students
- Chaired Orientation Steering Committee
Assistant Director of Residential Life for Leadership Programs
Rollins College
07.2007 - 05.2009
- Adjudicated expulsion level student policy violations as member of Administrative Hearing Panel
- Served as Division of Student Affairs voting member on college Diversity Advisory Council
- Created, implemented and assessed initiatives to develop leadership skills for 1,250 residential students
- Supervised, trained and evaluated 12 House Managers and 2 graduate assistants
- Collaborated with Facilities Management to ensure 12 houses meet cleanliness, capacity & fire standards
- Advised the Residence Hall Association
- Served on Social Event Policy Committee
- Provided on-call emergency and crisis intervention for all residential students
Interim Assistant Director, Campuswide Student Leadership Programs
University of Central Florida
08.2006 - 07.2007
- Created and implemented initiatives to develop leadership skills for 35,000 undergraduate students
- Instructed 2 undergraduate courses per semester; Foundations of Leadership and Leadership Colloquium
- Chaired New Student Convocation Planning Committee & Leadership Week Committee
- Facilitated departmental partnership with corporate sponsors such as Walt Disney World & JetBlue Airways
- Advised Greek Leadership Challenge
Assistant Director for Student Activities & Orientation
Capital University
07.2002 - 06.2006
- Advised University Programming Board which implemented weekly social and educational events
- Assisted students in implementation of all campus events such as Homecoming, Kids & Sibs Weekend, Developed Late Night Programming series
- Assisted in planning, implementing and evaluating all aspects of summer & fall new student orientation
- Educated campus community on alcohol and other drug (AOD) abuse prevention, met with students involved in judicial alcohol incidents
- Supervised two staff members: Leadership Development Coordinator & Community Service Coordinator
- Researched needs of commuter students and implemented programming accordingly
- Served on Code of Conduct Committee to review Judicial Policies
- Negotiated and signed contracts with talent agents and vendors
- Co-authored and received $50,000 service-learning grant
- Trained and worked with faculty in developing service-learning initiatives
Education
Master of Education - Adult and Higher Education: College Student Affairs Leadership
Grand Valley State University
Allendale, MichiganBachelor of Science - Psychology
Grand Valley State University
Allendale, MichiganStudy Abroad Program - British Culture and Urbanization
Kingston University
Kingston, UKStudy Abroad Program - Mexico’s Educational System and Service-Learning
Universidad de las Américas
Puebla, MexicoCertification
- 2020 Title IX Regulations Refresher for Higher Education, Association of Title IX Administrators - ATIXA, 2025
- Title IX Compliance and Athletics for Higher Education, Association of Title IX Administrators - ATIXA, 2023
- Gender Equity Foundations for Higher Education, Association of Title IX Administrators - ATIXA, 2023
- Society for Human Resource Management Certified Professional, SHRM-CP, 2020
- Managing Critical Incidents at Institutions of Higher Education: A Whole Community Approach, US Department of Homeland Security & Federal Emergency Management Association, 2019
- Trauma-Informed Sexual Assault Investigation & Adjudication, The National Center for Campus Public Safety, 2017
- National Coalition Building Institute, Leadership for Diversity Institute Certified, 2012
Professional Development
- NASPA-Student Affairs Administrators in Higher Education, Current Northern California Advisory Board Co-Chair 2024-present, Committee Member, NASPA NorCal Drive-In, 2018, Silent Auction Chair, NASPA Western Regional Conference Committee, 2018, Local Accommodations Committee Member, ACPA/NASPA Joint Meeting, 2007
- NACA- National Association for Campus Activities, Educational Advisory Board Member, 2017-2019, Facilitator, NACA HUGE Leadership Weekend, 2017, Member, National Awards Committee, 2016-2017, Chair, National Awards Committee, 2017-2018, Conference Chair, Mid America Region, 2005, Conference Orientation Coordinator, Great Lakes Region, 1999, Education and Professional Development Coordinator, Regional Leadership Team, 2003-2004
Select Presentations & Workshops
- Chapter Advisor Forum: Diversity & Inclusion in Higher Education, Crafts, D.M., 2018-10-01, Webinar for Chapter Advisors to the National Society of Leadership & Success.
- A Scary Climate: Social Work Implications for the LGBTQ Population in 2018, Crafts, D.M., 2018-10-01, Guest Lecturer in SW 632, Siena Heights University. Adrian, MI.
- Social Work Implications for the LGBTQ Population, Crafts, D.M., 2017-02-01, Guest Lecturer in SW 632, Siena Heights University. Adrian, MI.
- The impact of homelessness on LGBTQ youth, Crafts, D.M. & Gum, L., 2015-02-01, Presentation at the Coalition on Homelessness and Housing in Ohio Conference. Columbus, OH.
- Moderator at the Ohio Diversity Council Women’s Leadership Symposium, Crafts, D.M., 2015-10-01, Columbus, OH.
- A collaborative approach to community building, Crafts, D.M., 2015-04-01, Presentation at Toledo Police Cadets Training. Toledo, OH.
- Diversity, inclusion and you, Crafts, D.M., 2015-04-01, Presentation at Maumee Valley Country Day School Diversity Conference. Toledo, OH.
- LGBT Basics: Understanding and working with the lesbian, gay, bisexual & transgender communities, Crafts, D.M., 2015-06-01, Presentation at Fifth Third Bank Employee Training. Toledo, OH.
- Unique needs of elderly LGBTQ community, Crafts, D.M., 2014-09-01, Presentation at Alzheimer’s Association of NW Ohio Employee Training. Toledo, OH.
- The impact of homelessness on Michigan’s LGBTQ youth, Crafts, D.M., 2014-10-01, Presentation at the Michigan Foster Care Conference. Adrian, MI.
- The social change model of leadership: How student leaders can make an impact, Crafts, D.M., 2014-02-01, Presentation at the Ohio State University Black History Month Conference. Mansfield, OH.
- Providing safe and inclusive environments for LGBTQ+ students, Crafts, D.M., 2009-08-01, Presentation at Aquinas College Faculty and Staff In-Service. Grand Rapids, MI.
- Driven! A values driven approach to departmental mission, Crafts, D.M., McLennan, I., & Sayer, A.D., 2008-03-01, Presentation at the Southeastern Association of Housing Officers Conference. Savannah, GA.
- Man up!? Gender and leadership, Crafts, D.M., 2008-10-01, Presentation at Rollins College Leadership Conference. Winter Park, FL.
- Not just a face in the crowd! LGBT identity development and Greek life, Crafts, D.M., 2008-03-01, Presentation at Out and Greek Conference. Chicago, IL.
- SWOT Analysis: Navigating the direction of your organization, Crafts, D.M., 2008-02-01, Presentation at University of Central Florida North Star Summit. Orlando, FL.
- LGBT Inclusion in our community, Crafts, D.M., 2004-03-01, Presentation at Ohio State University Hate Crimes Conference. Mansfield, OH.
- Offering Programming that Appeals to GLBT Community, The First Steps, Crafts, D.M., 2004-01-01, Programming Magazine, Back to School Issue, Volume 37, No. 2.
- The Iron Chef’s 5 critical ingredients to service, Crafts, D.M., 2003-01-01, Illinois Campus Compact Student Conference. Normal, IL.
- Living as servant AND leader, Crafts, D.M., 2003-02-01, Grand Valley State University Leadership Summit. Allendale, MI.
- Homosexuality is not a four-letter word, Crafts, D.M., 2000-02-01, Presentation at the National Association for Campus Activities National Convention. Boston, MA.
Community Involvement
- Lavender Graduation Legacy Project, Founding Advisory Board Member, 2025-present
- Cheer for Life Foundation, Volunteer, 2025- present
- San Mateo County, LGBTQIA+ Commissioner, 2025-present
- LGBTQ Leaders in Higher Education Leadership Institute, Planning Committee, 2024
- San Francisco East Cut Community Benefit District, Neighborhood Parks Committee, 2021-2023
- Promise House Project Youth Homeless Shelter, Board Member, 2014-2016
- EqualityToledo, Executive Director, 2014-2015
- Toledo Chapter of Ohio Diversity Council, Founder & President, 2014-2016
- Ohio Diversity and Leadership Conference, Moderator and Guest Speaker, 2015
- Toledo Women in Leadership Conference, Moderator, 2015
- Toledo UpTown Association, Inc. - Community Development Corporation, Board of Trustees Member, 2011-2016
- 20 Under 40 Award, Nominee for award honoring 20 Toledo community leaders under the age of 40, 2012 & 2013
- Future of Toledo: Mayor’s City Strategic Planning Team, Eliminating Blight, Committee Member, 2012-2014
Timeline
Dean of Enrollment Services & Support Programs/Title IX Coordinator
College of San Mateo
08.2023 - Current
Area Director
Stanford University Bookstore
09.2020 - 05.2023
Dean of Students and Title IX Coordinator
Pacific Oaks College
03.2019 - 03.2020
Director of Student Involvement & University Center Services
University of the Pacific
07.2016 - 03.2019
Director of Student Life & Housing/Admissions Officer for Residential Students
Mercy College of Ohio
10.2009 - 06.2016
Assistant Director of Residential Life for Leadership Programs
Rollins College
07.2007 - 05.2009
Interim Assistant Director, Campuswide Student Leadership Programs
University of Central Florida
08.2006 - 07.2007
Assistant Director for Student Activities & Orientation
Capital University
07.2002 - 06.2006
Bachelor of Science - Psychology
Grand Valley State University
Study Abroad Program - British Culture and Urbanization
Kingston University
Study Abroad Program - Mexico’s Educational System and Service-Learning
Universidad de las Américas
Master of Education - Adult and Higher Education: College Student Affairs Leadership
Grand Valley State University