David Player
Carrollton,GA
Summary
Results-driven digital marketing specialist with 10 years of experience in the automotive and motorsports industries. Concentrations include, but are not limited to, photography, videography, editing, as well as a strong focus on content creation, audience engagement, and analytics. Proven ability to drive and increase customer engagement through innovative social media strategies.
Overview
5
5
years of professional experience
Work History
Co-Founder | Content Creator
FNLTake Media LLC.
Carrollton, GA
11.2023 - Current
- Collaborated with a team of self-minded, passionate motorsports enthusiasts with a self-starter mentality to create motorsports content across all major forms of Social Media
- Developed a marketing deck of various content packages to present to potential clients, providing professionalism, creativity, and value in our product
- Managed social media accounts to promote client projects and build community presence
- Experienced in working with clients in a diverse range of motorsports, including IMSA, IndyCar, NASCAR, SRO, TransAm, Formula Drift, SCCA, SVRA, and NASA
Senior Marking Specialist | Content Creator
Z1 Motorsports
Carrollton, GA
03.2023 - Current
- Created and curated engaging photo and video content across all major forms of social media, including Instagram, Facebook, YouTube, and TikTok
- Collaborated with the marketing team to manage 4 different accounts for each platform, reaching an audience of more than a quarter of a million followers on Instagram and over 200 thousand followers on Facebook
- Excelled in a fast-paced environment, demonstrating proven ability to adapt and change plans at a moment's notice
- Contributed to the development of two new companies, reaching a new demographic and expanding the company's footprint
Digital Marketing | Social Media Content Creator
Mishimoto
New Castle, DE
03.2022 - 11.2022
- Created and curated content, including posts, stories, and videos across all social media platforms from Instagram to Facebook, YouTube to Twitter, while interacting with the audience.
- Managed CRM for Instagram and Facebook accounts with more than 500k followers, as well as a YouTube channel with over 55k subscribers.
- Utilized social media platforms to drive customer engagement through contests, giveaways, and new product launches.
- Analyzed social media metrics and improved user engagement using the Iconosquare app to measure analytics of successful posts
- Traveled to events as a brand ambassador to promote new products and engage with customers and sponsored drivers.
- Filmed, edited, and published product installation videos on YouTube using Adobe Premiere, Photoshop, and After Effects, reaching over 10 thousand views per video.
Digital Marketing | Social Media Content Creator
New Jersey Motorsports Park
Millville, NJ
05.2021 - 11.2021
- Posted track news on Facebook, Twitter, and Instagram accounts, and reached 70k+ Facebook followers in addition to increasing Instagram following by 125%
- Created strategic social media plans to enhance visibility of racetrack and events.
- Captured and edited photos of track events for use on social media and in promotional materials.
- Cultivated relationships with cold leads to secure track sponsorships through tailored proposals.
Education
BBA - Marketing
Loyola University, Maryland
Baltimore, MD05-2018
Skills
- Content creation
- Social media strategy
- Video editing
- Photo editing
- Content strategy
- Data analytics
- Campaign management
- Customer engagement
- Influencer collaboration
- Campaign development
Timeline
Co-Founder | Content Creator
FNLTake Media LLC.
11.2023 - Current
Senior Marking Specialist | Content Creator
Z1 Motorsports
03.2023 - Current
Digital Marketing | Social Media Content Creator
Mishimoto
03.2022 - 11.2022
Digital Marketing | Social Media Content Creator
New Jersey Motorsports Park
05.2021 - 11.2021
BBA - Marketing
Loyola University, Maryland