Atlassian
DAVID T. SCHNIEDERS
Product Strategy & Transformation Leader
Kansas City,MO
Summary
Product strategy leader with 15+ years guiding enterprise digital and AI products from vision to shipped outcomes inside complex client organizations. Track record of owning product direction across $25M+ portfolios, partnering with C-suite and product leaders, and converting business objectives into durable roadmaps, validated bets, and measurable growth.
Overview
25
25
years of professional experience
9
9
years of post-secondary education
Work History
Delivery Lead, Product Strategy & Coaching
Liatrio
Kansas City, MO
03.2026 - Current
- Serve as product and delivery advisor embedded within Fortune 500 client organizations, partnering with executive, product, and engineering leaders to shape product direction, de-risk roadmaps, and mature how teams discover and validate what to build.
- Compressed discovery timelines by introducing AI-assisted requirements frameworks, giving product and engineering teams structured, validated, risk-mitigated inputs earlier.
- De-risked multi-million-dollar product bets by standing up structured user discovery and market-validation before engineering mobilization.
- Coached client product and program owners to run continuous feedback loops and define data-driven milestones, raising the maturity of how teams steer products.
- Modernized client product practices by driving adoption of generative AI tooling and embedding AI-assisted discovery into how teams define and validate what to build.
- Tightened the link between business intent and what got built by introducing spec-driven development, reducing rework and ambiguity between product requirements and technical execution.
- Shaped AI product frameworks for restricted environments (e.g., commercial aviation) that satisfied strict enterprise risk, data-transparency, and safety requirements.
Director, Delivery (Client Partner)
VML
Kansas City, MO
11.2015 - 03.2026
- Led product strategy and execution for enterprise digital platforms and AI-enabled products, co-owning product vision with clients and translating business objectives into durable roadmaps and shipped outcomes across web, mobile, eCommerce, and platform ecosystems.
- Pioneered generative AI adoption by founding and leading an innovation squad that moved the organization from fragmented exploration to a coordinated path from POC to production.
- Built and launched an AI repair agent that cut equipment downtime across millions of assets via predictive maintenance, rapid diagnosis, and guided repair steps.
- Cut content-creation timelines by years with a generative AI assistant that sourced structured data and produced SEO-optimized titles, descriptions, and specs across 30,000+ product lines.
- Delivered six consecutive years of 50%+ YoY eCommerce revenue growth by standing up a product analytics framework and using it to drive data-informed prioritization.
- Drove a 116% increase in site visits, 43% increase in leads, and 36% improvement in conversion by leading the consolidation of a used-equipment sales platform into a unified rental ecosystem.
- Generated $1M+ in first-year digital revenue by directing the product roadmap for a website's transformation into a pioneering eCommerce platform.
- Grew an enterprise mobile app from 300 to 10,000+ monthly active users in its first year via a targeted iOS/Android relaunch focused on high-value workflows.
- Owned product direction across a $25M+ annual enterprise portfolio, unifying multiple parallel product streams against a shared roadmap and outcome set.
- Set the product direction for a multi-year transformation that migrated a legacy standalone platform into a unified, multi-platform ecosystem (web, mobile, third-party integrations).
- Accelerated post-acquisition integration ~50% by merging a European site into the North American platform with localization and brand consistency in two months.
- Built, scaled, and mentored a 50+ member cross-functional team, standardizing analytics-informed backlogs and experience-design practices across digital platforms.
- Optimized product-team composition and portfolio strategy to drive efficiency and profitability, achieving a 52%+ contribution margin and 30%+ profit margin while scaling teams.
- Shaped delivery frameworks and supported pursuits that secured new business ($500K-$1M) and scaled a flagship client from $1M to a sustained $12M+ annually.
- Awarded Best Return on Investment, Acquia Engage (2023)
- Awarded Bronze Lion, Creative Business Transformation, Cannes Lions International Festival of Creativity (2021)
- Presented 'Building a Safer, More Efficient Construction Industry with United Rentals' at Acquia Engage London & New York (2024)
Senior Business Analyst
WIKA, Inc.
04.2014 - 11.2015
Senior Business Analyst
Superior Essex
10.2013 - 04.2014
Business and Quality Assurance Analyst
BillSoft, Inc.
04.2011 - 06.2013
Personnel Sergeant
United States Army Reserve
Kansas City, MO
12.2001 - 12.2007
Contract Management Specialist
A-1 Security, Ltd.
05.2005 - 11.2007
Education
MBA -
University of Phoenix
Europe Campus 05.2008 - 05.2010
Bachelor of Science - Business Administration - Marketing Emphasis
University of Missouri
Columbia 08.2001 - 05.2008
Skills
- Product Vision & Roadmapping
- User & Market Discovery
- Opportunity Validation
- Outcome Definition
- Experimentation
- Prioritization Frameworks
- AI/ML Product Strategy
- Generative AI Adoption
- Platform & Ecosystem Strategy
- ECommerce
- Mobile
- SDLC Modernization
- C-Suite Advisory
- Client Partnership
- Cross-Functional Facilitation
- Portfolio Strategy
- Margin & Value Realization
Skills And Expertise
Product Vision & Roadmapping, User & Market Discovery, Opportunity Validation, Outcome Definition, Experimentation, Prioritization Frameworks, AI/ML Product Strategy, Generative AI Adoption, Platform & Ecosystem Strategy, eCommerce, Mobile, SDLC Modernization, C-Suite Advisory, Client Partnership, Cross-Functional Facilitation, Portfolio Strategy, Margin & Value Realization
Non Profit Leadership
Missouri 4-H, Youth Leader, 2017-01-01, Present
Personal Information
Availability: Open to Relocation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Mondaycom
Gitlab
HTML/CSS/JS
AI/ML
Timeline
Delivery Lead, Product Strategy & Coaching
Liatrio
03.2026 - Current
Director, Delivery (Client Partner)
VML
11.2015 - 03.2026
Senior Business Analyst
WIKA, Inc.
04.2014 - 11.2015
Senior Business Analyst
Superior Essex
10.2013 - 04.2014
Business and Quality Assurance Analyst
BillSoft, Inc.
04.2011 - 06.2013
MBA -
University of Phoenix
05.2008 - 05.2010
Contract Management Specialist
A-1 Security, Ltd.
05.2005 - 11.2007
Personnel Sergeant
United States Army Reserve
12.2001 - 12.2007
Bachelor of Science - Business Administration - Marketing Emphasis
University of Missouri
08.2001 - 05.2008