Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
David Shaffer

David Shaffer

Palm Beach,FL

Summary

Dynamic senior L&D leader with established expertise and experience at Amazon, Zscaler, TOMS, and Orangetheory, specializing in Learning Experience Design and AI-driven L&D initiatives. Skilled in crafting high-impact programs that elevate performance and foster engagement. Excels in team leadership and performance analytics, consistently raising the bar on Learner Sentiment, Behavior Change, and Business Impact metrics across large-scale, global projects.

Overview

15
15
years of professional experience

Work History

Senior Manager, Learning and Experience Design

Zscaler
Palm Beach, FL
02.2025 - Current
  • Head of Zscaler Revenue Enablement team, managing LXDs and Learning Systems Managers for effective learning solutions design.
  • Own multiple AI-powered personalized learning agents to enhance user engagement.
  • Overseeing strategic management of Learning Tech Stack, integrating LMS, CMS, and Enablement Platforms for streamlined user experience.
  • Deliver content to over 3,000 field sales team members, driving 23% year-over-year revenue growth.
  • Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.

Senior Manager, Learning and Development

Amazon
Palm Beach, FL
01.2023 - 01.2025
  • Led Amazon's Global Operations L&D organization with a team of 17 learning professionals.
  • Supported budget planning by analyzing resource allocation needs.
  • Delivered impactful global learning programs to over 100,000 managers and executives, influencing 1.5 million employees.
  • Achieved 4.5/5 Learner Sentiment across learning portfolio in 2023-24.

Manager, Learning Experience Design

Amazon
Palm Beach, FL
02.2021 - 01.2023
  • Led strategic initiatives for WW Consumer Executive Development Learning Design team of 10+ professionals.
  • Coached, mentored and trained team members in order to improve their job performance.
  • Developed strategy and standardized processes for leadership development programs for 12,000 senior leaders.
  • Designed comprehensive learning architecture focused on soft skills including emotional intelligence and engagement.
  • Achieved measurable outcomes across all four levels of the Kirkpatrick Model (L1-4).

Senior Instructional Designer

Amazon
Palm Beach, FL
09.2018 - 02.2021
  • End-to-end learning design owner for several critical programs, including Corporate Operations, Field Ops, and Consumer Learning, focusing on associate, front-line leader, and executive populations.
  • Owner of learning content development for Leadership Essentials, Mentoring for Transition, Virtual Internship, and Ops Talent Mastery portfolio.
  • Developed and administered learning solutions, reaching over 12,000 learners in 2020.

Instructional Design Manager

Orangetheory
Boca Raton, FL
04.2018 - 09.2018
  • Managed OTF Instructional Design Team, developing and deploying L&D content for 900 studios across 17 countries, supporting over 10,000 employees.
  • Led strategic integration of L&D initiatives across various business functions.
  • Created and implemented project intake and deployment processes utilizing SharePoint, 5pm Project Management, and Saba LMS to enhance L&D efficiency.
  • Developed a design strategy aligned with company goals to ensure cohesive learning experiences.

Learning & Development Manager

TOMS
Los Angeles, CA
03.2016 - 04.2018
  • Directed all L&D initiatives for TOMS retail, enhancing cross-functional programming with key business leaders.
  • Partnered with wholesale, HQ, and sales teams to elevate brand awareness and boost top-line growth.
  • Executed needs assessments and developed KPIs to measure learning impact effectively.
  • Managed content creation in-house or through vendors for tailored online learning experiences.
  • Oversaw annual Talent Review and Individual Development Planning across the retail network.

Community / Global Customer Engagement Manager

TOMS
Los Angeles, CA
08.2012 - 03.2016
  • Developed and managed grassroots programs to engage supporters in One for One movement.
  • Served as brand ambassador at conferences, delivering presentations to groups of 20 to 500.
  • Launched CRM system to track engagement with over 60,000 community contacts.

eCommerce Customer Experience Supervisor

TOMS
Los Angeles, CA
06.2010 - 08.2012
  • Supervised over 40 employees within eCommerce department, achieving multiple promotions through leadership and rapid mastery of complex concepts.
  • Collaborated on interdepartmental initiatives, enhancing company messaging across customer touch points.
  • Drove increased client satisfaction and retention through effective campaign strategies.

TOMS Giving Intern

TOMS
Los Angeles, CA
  • Project manager on diverse assignments including website development, product development, media production, and event coordination.
  • Supported team in conducting market research and customer feedback analysis.

Education

Education - Secondary Education

California State University, Long Beach
Long Beach, CA
01.2009

Bachelor of Arts - History

California State University, Fullerton
Fullerton, CA
06-2004

Skills

  • Learning strategy
  • AI powered L&D
  • Learning Experience Design
  • Program development
  • Team leadership
  • Performance measurement
  • Learning management systems
  • Translation and localization

References

References available upon request.

Timeline

Senior Manager, Learning and Experience Design

Zscaler
02.2025 - Current

Senior Manager, Learning and Development

Amazon
01.2023 - 01.2025

Manager, Learning Experience Design

Amazon
02.2021 - 01.2023

Senior Instructional Designer

Amazon
09.2018 - 02.2021

Instructional Design Manager

Orangetheory
04.2018 - 09.2018

Learning & Development Manager

TOMS
03.2016 - 04.2018

Community / Global Customer Engagement Manager

TOMS
08.2012 - 03.2016

eCommerce Customer Experience Supervisor

TOMS
06.2010 - 08.2012

TOMS Giving Intern

TOMS

Education - Secondary Education

California State University, Long Beach

Bachelor of Arts - History

California State University, Fullerton

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