DAVID WIESE-CARL
Albuquerque,NM
Summary
Driving transformative outcomes through strategic leadership in media, communications, and community engagement.
Experienced executive with a proven record of building, managing, and scaling high-performing teams while delivering innovative strategies for communications, media relations, and community impact. Visionary leader adept at steering organizations toward growth, public visibility, and meaningful social contributions.
Overview
11
11
years of professional experience
Work History
Vice President, Media & Impact
New Mexico United
12.2023 - Current
- Leads and oversees all communications efforts and media relations.
- Manages the club’s non-profit arm, the Somos Unidos Foundation, driving impactful community programs and innovative media strategies to elevate the club's local, national, and international profile.
- Oversees communications, media relations, community impact, and non-profit initiatives, delivering cohesive messaging and strategic alignment across platforms.
- Represents the club as principal media spokesperson and a key executive voice in league-wide initiatives.
- Directs the planning and execution of community engagement programs that have elevated the organization’s reputation as a catalyst for positive change.
- Spearheads innovative storytelling initiatives, enhancing fan engagement and fostering unity across diverse audiences.
Director of Communications & Fan Experience
New Mexico United
01.2020 - 12.2023
- Fulfilled a critical role directing all facets of communications and the fan experience
- Analyzed market data to inform strategic decisions.
- Grew the department from a single direct report into three teams dedicated to Communications, Social Media, and the Fan Experience
- Additionally, served as a member of the Executive Board, representing the President in all league engagements
- Effectively managed five direct reports and a total organization of 50 professionals
- Safeguarded and strengthened the club's reputation while overseeing all broadcast and social media communications
- Implemented strategies and processes that have served as the foundation for over 600% growth in local, national, and international media coverage over the last three years
- Established and strengthened relationships with media outlets that include ESPN, Sports Business Journal, The Athletic, Showtime, Paramount, US Soccer, NBC News, Cheddar, the Associated Press, as well as dozens of local, national and international outlets
- Continually fostered a strong sense of community and unity among the team's fan base
- Directed the Fan Experience team in the design and curation of the end-to-end experience for attendees and observers of matches both online and at live events
Chief Community Engagement Officer
Santa Fe Public Schools
01.2019 - 01.2020
- Represented and advanced the interests and perspectives of the school district in communications that included media relations, social media engagement, and website content
- Managed a five-person team engaged in the development and distribution of press releases, social media messaging, robocalls, email messages, and emergency alerts
- Excelled in crisis messaging, providing reassurances to parents relating to health and safety measures implemented during the COVID pandemic
- Additionally, communicated the details of the pivot to remote learning throughout the district as well as subsequent school re-openings
- Introduced innovative ways to sustain student interest and engagement during remote learning, including weekly social media challenges that awarded collegiate scholarships to winners
- Santa Fe Public Schools is a school district that serves the city of Santa Fe, the communities of Tesuque and Eldorado, and the historic neighborhood of Agua Fria, and other communities
Director of Communications
New Mexico Office of the Attorney General
01.2018 - 01.2019
- Established and strengthened relationships with media outlets while overseeing press releases, interviews, press conferences, media advisories, and the Office's social media presence
- Developed and pitched stories to journalists showcasing the work of the Office of the Attorney General
- Successfully communicated complex legal processes to the general public, including grand jury selection, deliberations, and issues of law
- The Attorney General of New Mexico, an elected executive officer of the state, oversees the New Mexico Attorney General's Office and serves as head of the New Mexico Department of Justice
Education
Bachelor of Science - Journalism, Concentration in Television Journalism, Minor in Political Science
West Virginia University
Morgantown, WVSkills
- Executive Leadership & Team Building
- Strategic Communications & Branding
- Media Relations & Thought Leadership
- Community Engagement & Impact Strategies
- Crisis Communication Management
- Multi-Platform Content Development
- Non-Profit Leadership & Fundraising
- Audience Development & Engagement
- Corporate Communications
- Crisis Communication
- Reputation Management
Honors
- Albuquerque 40 under 40
- 1st Place - Top Communications Department, USL Championship, 12/01/22
- 1st Place - Top Creative Department, USL Championship, 12/01/22
- 1st Place - Top Community Impact, USL Championship, 12/01/22
- 1st Place - Top Communications Department, USL Championship, 12/01/21
- 1st Place - Top Creative Department, USL Championship, 12/01/21
- 1st Place - Top Communications Department, USL Championship, 12/01/20
- Edward R. Murrow Award, Radio, Television Digital News Association, 04/01/16
- 1st Place - Top Creative Television Broadcast, West Virginia Broadcaster's Association, 01/01/14
- 1st Place - Online Feature Reporting Category, Society of Professional Journalists, 01/01/13
Timeline
Vice President, Media & Impact
New Mexico United
12.2023 - Current
Director of Communications & Fan Experience
New Mexico United
01.2020 - 12.2023
Chief Community Engagement Officer
Santa Fe Public Schools
01.2019 - 01.2020
Director of Communications
New Mexico Office of the Attorney General
01.2018 - 01.2019
Bachelor of Science - Journalism, Concentration in Television Journalism, Minor in Political Science
West Virginia University
Similar Profiles
NATHAN WALZERNATHAN WALZER
Director of Goalkeeping & 1st Team Assistant Coach at New Mexico UnitedDirector of Goalkeeping & 1st Team Assistant Coach at New Mexico United
Emeline ArmijoEmeline Armijo
Merchandising Associate at New Mexico UnitedMerchandising Associate at New Mexico United
Christopher WehanChristopher Wehan
Professional Athlete at New Mexico UnitedProfessional Athlete at New Mexico United