David Zoffer
AON
Burlington,New Jersey
32
years of professional experience
Strategic, performance-driven Email & Digital Marketing Executive with over 13 years of leadership experience driving enterprise-level email strategies, interactive campaign architecture, and revenue growth. Recognized thought leader proficient in lifecycle journey mapping, deliverability optimization, and cross-functional team leadership. Proven track record of leveraging platforms like Salesforce Marketing Cloud to execute end-to-end multi-channel programs, lead team talent, and drive user acquisition, conversion, and retention across diverse organizational environments.
Work History
Senior Email Marketing Manager
12 Years 11 Months- Spearheaded end-to-end email marketing strategy, audience segmentation, content alignment, delivery optimization, and post-campaign analytical reporting generating $2M+ in annual revenue across a database of 2M+ subscribers.
- Managed a team of 3 email marketers
- Direct and manage a dedicated team of 3 email marketers; lead all hiring, onboarding, staff development, and annual performance evaluation frameworks.
- Orchestrated day-to-day execution of complex batch and automated customer email journeys and ad hoc emails using Salesforce Marketing Cloud.
- Implemented Salesforce Einstein Tools AI toolkit for multiple business units, optimizing deployment revenue and email activity.
- Established content production calendars and guided creative design and copywriting personnel to ensure adherence to email industry best practices.
- Facilitated rigorous A/B testing programs to continuously optimize open rates, click-through rates (CTR), and conversion funnels.
- Oversaw IP warming, deliverability protocols, and sender reputation, maintaining a 99.4% inbox placement rate across major inbox service providers.
- Introduced dynamic content personalization using Salesforce Einstein AI Tools that increased click-to-open rates (CTOR) by 11% and boosted email-driven revenue by 6% year-over-year.
- Oversaw multi-disciplinary workflows uniting design, copywriting, and technical resources to ensure high-priority campaign launches met aggressive deadlines.
- Conducted monthly executive briefings outlining key metric trends, offer performance, deliverability health, and technical scoping adjustments.
- Managed technical troubleshooting, resolving client rendering errors, facilitating partner creative reviews, and scoping custom feature development.
- Established standardized QA processes and CAN-SPAM/GDPR compliance frameworks across all global campaign workflows.
Director of Digital Marketing (Consultant)
3 Months- Directed digital strategy and execution spanning web, email, pay-per-click (PPC), and social media initiatives.
- Conducted market research and competitive studies to identify cost efficiencies and realign campaign execution with target demographics.
- Managed campaign cost structures and resource allocations to drive overall profitability.
- Led cross-functional teams to optimize campaign performance across multiple channels.
- Oversaw content development and SEO strategies to drive organic traffic growth.
Senior Interactive Marketing Manager
2 Years 4 Months- Increased global website traffic by 24% over a 2-year period through web content strategy, integrated email promos, and redesigned navigation pathways.
- Built and scaled cohesive social media strategies integrated directly into broader enterprise brand awareness initiatives.
New Media Product Manager
2 Years 3 Months- Led cross-functional product development teams for Yellowbook.com, managing high-visibility product lines through the entire lifecycle increasing listing findability 14% year over year.
- Authored detailed business requirements, conducted ROI analysis to justify investments, and projected accurate sales forecasts and pricing structures.
- Negotiated key account relationships and successfully launched new product offerings to market.
Web Marketing Manager
1 Year- Developed, maintained, and optimized 4 corporate websites, governing organic linking structures and SEM strategy with 110+ partner network connections.
- Achieved the lowest cost-per-sale (CPS) out of all corporate sales channels through focused organic acquisition efforts.
- Administered the company's ISP platform targeting dial-up/DSL subscribers while directing vendor relationships, operational budgets, and spending metrics.
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Analyzed web traffic and user engagement metrics to optimize marketing campaigns.
Manager, Web Communications
5 Years 5 Months- Oversee corporate web (including intranet) platforms, guiding creative design, architecture layout, server configuration, and continuous system maintenance.
- Managed end-to-end creation and roll-out of corporate web assets, driving 5 key internet design revisions and 2 intranet rebuilds.
- Partnered closely with external marketing agencies to design, integrate, and deploy campaign assets.
- Led cross-functional teams to streamline project workflows and enhance operational efficiency.
- Implemented process improvements that increased productivity and reduced operational costs across multiple departments.
- Analyzed market trends to identify growth opportunities, influencing product development and marketing strategies.
Editor-in-Chief / Assistant Editor
2 Years 9 Months- Served as first Editor-in-Chief of Reptile Hobbyist magazine.
- Increased circulation from 0 to over 10,000 subscriptions for Reptile Hobbyist
- Served as Assistant Editor of Tropical Fish Hobbyist magazine.
- Increased circulation from 0 to over 14,000 subscriptions for Reptile Hobbyist
- Led editorial team in developing and executing content strategies that enhance publication quality.
- Oversaw all aspects of magazine production, ensuring adherence to deadlines and industry standards.
Education
Psychology
Skills
Strategic Leadership
Tactical Planning
Budget Accountability
Demand Generation
Cross-Functional Team Leadership
Vendor Management
Email Marketing Strategy
Audience Segmentation
A/B Testing
Optimization
Deliverability Troubleshooting
Interactive Campaign Management
Customer Journeys
Omnichannel Campaign Execution
SEO Management
SEM Management
Content Strategy
UX Design
Responsive Design
Competitive Analysis
Salesforce Marketing Cloud
Customer.io
ReachMail
Constant Contact
WordPress
Kentico
SharePoint
Web Analytics
Email Analytics
AI Tools
Timeline
Senior Email Marketing Manager
AON
06.2013 - 05.2026Read More
Director of Digital Marketing (Consultant)
DIGITAL DOG DIRECT
05.2012 - 08.2012Read More
Senior Interactive Marketing Manager
DRUG INFORMATION ASSOCIATION
06.2009 - 10.2011Read More
New Media Product Manager
YELLOWBOOK
01.2007 - 04.2009Read More
Web Marketing Manager
CAVALIER TELEPHONE / TALK AMERICA
01.2006 - 01.2007Read More
Manager, Web Communications
PRINCETON SOFTECH
01.1999 - 06.2004Read More
Editor-in-Chief / Assistant Editor
TFH Publications
01.1994 - 10.1996Read More
Rutgers University
Psychology
Read More