
Strategic sales leader with over 10 years of experience driving revenue and margin growth in the surfaces industry. Consistently generating $175,000–$250,000 average monthly revenue leading NH–VA territory with Tri-State/NY focus, pioneering QR codes, store locators, and tiered incentives to expand dealer footprints (200+ active; 25 new/year avg) and strengthen partnerships. Shapes product assortments via Italian/Spanish manufacturer negotiations, trade shows, trend monitoring, and demographic analysis—multi-tasking expert in account development, pipeline management, pricing strategy, and hands-on marketing, ready to scale dealer networks and profitability.
Generate $175,000–$250,000 in average monthly revenue leading a multi-state territory from New Hampshire to Virginia, with peak performance and client density in the high-value Tri-State region (NY/NJ/CT).
• Pioneer full-scale transformation of direct-to-customer marketing and dealer relationship strategies by inventing innovative dual-purpose QR codes on products—empowering end-user engagement while enabling sales reps to log in instantly for real-time pricing and account access—accelerating sales cycles and conversion rates.
• Conceive, develop, and launch a comprehensive wholesale store locator tool on the company website, significantly enhancing product discoverability and channeling increased traffic to authorized dealers throughout the territory.
• Engineer and deploy a tiered wholesale discount incentive program that rewards full-line commitment and revenue-threshold achievement with progressive discounts, complimentary delivery, exclusive experiential perks (NBA games, priority executive face time), and strengthened loyalty—driving measurable expansion of product assortment and placement in every dealer location.
• Catalyze deeper in-store product footprint and sell-through across the entire dealer network through strategic implementation of the tiered incentive system, resulting in greater visibility, higher volume commitments, and long-term partner retention.
• Actively contribute to new product decisions and lead negotiations with key manufacturers from Italy and Spain to secure optimal assortments, pricing, and exclusive offerings aligned with market demands.
• Attend and leverage domestic and international trade shows to build and strengthen strategic relationships with global manufacturers, ensuring early access to innovations and competitive advantages in product sourcing.
• Stay ahead of the latest industry trends in surfaces and materials while deeply analyzing territory demographics to curate selections that maximize revenue potential and dealer performance.
• Scale and oversee a robust portfolio of over 200 active wholesale clients while maintaining consistent momentum in new business development—averaging 25 new revenue-generating accounts per year and already onboarding 11 new clients this year alone to fuel territory growth.
• Personally ideate, design, and hand-produce all small-format marketing collateral to fuel high-impact sales presentations, in-store merchandising, and targeted dealer outreach—delivering brand consistency and a decisive competitive advantage in a dynamic market.
Territory Revenue Leadership
Dealer Network Expansion
New Dealer Acquisition
Tiered Incentive Strategy
Dealer Relationship Management
Client Loyalty & Perks Development
Manufacturer Negotiations
International Sourcing & Trade Shows
Market Trend Analysis
Territory Demographic Optimization
Product Assortment Curation
Direct-to-Customer Marketing
Digital Dealer Tools (QR Codes & Store Locator)
In-Store Footprint Growth
Marketing Collateral Production
Revenue Forecasting & Pipeline Management
Strategic Sales Positioning
High-Volume Revenue Generation