Karen Bruce
New Richmond,WI
Summary
Motivated Wholesale Sales Manager with a proven track record of exceeding sales objectives, expanding dealer networks, and driving revenue growth. Skilled in strategic prospecting, contract negotiations, and building partnerships with distributors, retailers, and clients to maximize market impact. Experienced in leading cross-functional teams and aligning sales strategies with organizational objectives. Proficient in market analysis to uncover growth opportunities and drive customer loyalty. Adept at budget management, team training, and developing innovative communication strategies. Consistently surpasses sales performance targets and advances operational success. Strong background in driving market growth and building lasting client relationships. Skilled in strategic planning, negotiation, and inventory management. Focused on team collaboration and achieving results, adapting to changing needs with reliability. Known for excellent problem-solving abilities and effective communication skills.
Overview
10
10
years of professional experience
Work History
Wholesale Sales Manager
Dancing Dragonfly Winery
01.2022 - 01.2024
- Executed strategic sales plan leading to 115% attainment of annual revenue plans and a 110% increase in on-premises business.
- Developed and enhanced strategic partners with distributors and retail chains, increasing market presence and issuing a 30% growth in territory sales.
- Managed and developed the sales team to ensure we met performance objectives, resulting in a 100% growth in team size and a 17% growth in hitting our goals.
- Created and controlled the annual budget with exact use of resources to support company objectives for improving operational efficiencies of 20%.
Minnesota Wholesale Representative
01.2022 - 01.2023
- Oversaw a network of retail partnerships that amplified product distribution and developed market presence in the state of Minnesota by 28%.
- Exceeding sales goals by 23%, I tailored my vision based on the market, product placement, and aligning my sales strategies accordingly with the clients' goals.
- I was able to mentor and coach team members to improve performance, leading to a 15% improvement in the team's sales target advancement.
- Leveraging my relationships and strategic partnerships I forged, we were able to link retail placements by 30%, while developing customer-based growth through supported relationship building initiatives.
Dealer Relationship Manager
Credit Union Loan Source
01.2020 - 01.2021
- Executed proactive communication strategies utilizing email and telephone communications, adding 37 accounts to the dealer network in the first six months from zero.
- Managed business development efforts focused on market penetration, resulting in a 40% increase in customers and their demand for product.
- Worked with sales and marketing groups to review market data and identify patterns, resulting in a 25% increase in customer participation and sales activity with dealers.
- Completed dealer visits and attended dealer training, effectively promoting indirect lending programs, and generated dealer participation and engagement across the region.
Area Sales Manager
Global Lending Services LLC
01.2019 - 01.2020
- I have reviewed and handled over 50 dealer agreements and licenses ensuring 100% compliance with company and regulatory standards.
- I negotiated contract terms to obtain the best outcomes thus resulting in a 20% improvement in alignment to strategic business goals.
- Direct visits, networking, cold-calling, and lead generation increased the dealer network by 35%.
- I provided integral connectivity between outside, inside, and partner sales teams which created better collaboration and improved dealer recruitment by 28%.
Senior Product Advisor
Heartland Payment Systems
01.2018 - 01.2019
- Exceeded yearly sales objectives by 105% by clearly communicating the value propositions, executed customized sales presentations, and engaged clients.
- Increased client base by 30% with effective prospecting, networking, and up-selling of gift marketing and other service solutions.
- Partnered with the Territory and Division Managers to provide valuable market assessments and industry knowledge to make decisions.
- Closed large deals by aligning need for payroll and HR outsourcing solutions with client objectives generating 22% product adoption and client satisfaction.
Area Marketing Representative
Sierra Auto Finance
01.2014 - 01.2015
- Established and cultivated strategic partnerships with over 30 dealers to create a 25% increase in repeat business and cliffhanger revenue potential.
- Exceeded annual sales goals by 114% through effective prospecting, cold calling, and lead generation.
- Led multi-channel marketing campaigns to increase brand thought awareness by 40% and increase customer retention by 15%.
- Negotiated and managed vendor contracts and dealer agreements, ensuring 100% compliance, while obtaining terms that improved bottom-line profitability and operating performance.
Education
Bachelor of Arts - Geography
Lakehead University
Thunder Bay, Ontario01.1996
Master of Science - Geographical Information System: Application Specialist
Sir Sandford Fleming College
Lindsay, Ontario01.1997
Skills
- Business Development
- B2B Sales
- Account Management
- Territory Management
- Strategic Prospecting
- Contract Negotiation
- Lead Generation
- Dealer Expansion
- Channel Management
- Customer Retention
- Revenue Growth
- Team Collaboration
- CRM Management
- Performance Tracking
- Client Engagement
- Market Analysis
- Team Leadership
- Product Upselling
- Marketing Collaboration
- Cold Calling
- Sales Forecasting
- Sales presentations
- Pricing strategy
- Territory management
- Promotional planning
Accomplishments
- Increased dealer network by 37 accounts in six months, boosting customer acquisition, and revenue by 40%
- Exceed sales goals by 115% through strategic prospecting and relationship building.
- Improved operational efficiency by leading cross-functional teams and embedding market analysis in decisions.
- Negotiated favorable contracts, increasing partner engagement by 20% and expanding product placements in competitive markets.
Timeline
Wholesale Sales Manager
Dancing Dragonfly Winery
01.2022 - 01.2024
Minnesota Wholesale Representative
01.2022 - 01.2023
Dealer Relationship Manager
Credit Union Loan Source
01.2020 - 01.2021
Area Sales Manager
Global Lending Services LLC
01.2019 - 01.2020
Senior Product Advisor
Heartland Payment Systems
01.2018 - 01.2019
Area Marketing Representative
Sierra Auto Finance
01.2014 - 01.2015
Bachelor of Arts - Geography
Lakehead University
Master of Science - Geographical Information System: Application Specialist
Sir Sandford Fleming College
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