Dawn Stroup
Wyoming,IL
Summary
Dynamic marketing leader with a proven track record at Gardant Management Solutions, excelling in client relationships and strategic planning. Expert in data-driven decision making, I successfully implemented sales systems that enhanced occupancy and reduced concessions, while mentoring teams to achieve operational excellence and drive consistent results.
Overview
2026
2026
years of professional experience
Work History
Regional Director of Marketing and Census Developm
Manag Care
- Led regional initiatives to enhance customer service and occupancy
- Established collaborative relationships with healthcare providers, driving community integration into OSF ACO.
- Developed Hospital Liaison Program to enhance lead response efficiency.
Senior Regional Director of Marketing and Sales
Gardant Management Solutions
04.2025 - Current
- Teach, mentor, and support regional Marketing Directors and Executive Directors by building scalable sales systems that align with mission, regulatory compliance, and operational excellence.
- Lead strategic rate increase navigation and pricing conversations to align communities with market rates, reducing concessions while maintaining occupancy and minimizing discharges.
- Train and onboard new Marketing Directors and Executive Directors, equipping leaders with repeatable processes, compliance awareness, and performance expectations that drive consistent results.
- Collaborate with interdisciplinary teams to identify and remove barriers to move-ins, accelerate Speed of the Key, and improve outcomes across clinical, operations, and sales functions
Regional Director of Marketing
Petersen Health Care
01.2008 - Current
- Partnered with Community Relations Coordinators to formulate effective marketing strategies.
- Provided actionable insights on trends to corporate marketing management.
Regional Director of Marketing and Sales
Gardant Management Solutions
09.2022 - 04.2025
- Analyzed market trends to identify growth opportunities, driving strategic initiatives within the region.
- Fostered partnerships with local organizations to enhance community engagement and resident satisfaction.
- Conducted regular site visits to assess performance metrics and ensure adherence to quality standards.
Corporate Director of Marketing
Petersen Health Care
05.2022 - 09.2022
- Executed strategies to enhance social media presence and integrate reputation management strategies.
- Mentored management teams, fostering leadership skills and improving decision-making processes.
- Collaborated with cross-functional teams to improve acceptance time and drive occupancy.
- Facilitated stakeholder engagement sessions to gather feedback and refine service delivery strategies.
Divisional Director of Marketing - Assisted Living
Petersen Health Care
05.2021 - 05.2022
- Collaborated with senior leadership to develop and implement organizational goals and objectives.
- Developed sales training programs to elevate staff competencies and improve lead conversions.
- Established strong relationships with key stakeholders, resulting in successful partnerships and collaboration opportunities.
- Consistently exceeded divisional targets through the successful execution of business strategies and targeted growth initiatives.
Executive Director
Villas of Hollybrook
02.2019 - 05.2021
- Oversaw the establishment of four community openings.
- Implemented policies to improve compliance with regulatory standards and quality care.
- Analyzed performance metrics to identify areas for improvement and drive data-informed decision-making.
- Directed marketing strategies to increase visibility of services, attracting new residents and retaining existing clientele.
Executive Director
HCR Manor Care
08.2014 - 12.2019
- Developed and implemented policies to improve compliance with regulatory standards and quality care resulting in deficiency free surveys in assisted living
- Oversaw budgeting processes, ensuring alignment with organizational goals and financial sustainability.
- Collaborated with department heads to streamline workflows and optimize resource allocation across services.
- Coordinated with construction and regulatory teams for apartment conversion to assisted living
- Ensured retention of all department heads throughout transition of property during divestment.
- Increased community occupancy by 43%.
Hospice Care Consultant
Hospice Compassus
09.2011 - 08.2013
- Educated families and Referral Partners on hospice services, ensuring understanding of available resources and support options.
- Helped develop new territory resulting in the addition of a New Office in Bloomington, IL
Community Relations Coordinator
RehabCare
01.2006 - 01.2008
- Educated Community staff on rehabilitation services to improve program integration
- Coordinated events and activities to foster relationships with local organizations and stakeholders.
- Assisted in creating promotional materials for community initiatives, ensuring consistent messaging.
- Advised Petersen Health Care Leadership on strategies to enhance Medicare and Insurance Case Mix in targeted communities.
Marketing and Admissions Director
Rosewood Care Center Rehabilitation
11.2004 - 01.2006
- Developed and implemented marketing strategies to enhance brand awareness and increase referrals
- Conducted comprehensive evaluations of potential referrals to verify compliance with health and financial criteria for facility admission.
Social Services Director
Heritage Manor Nursing Home
08.2002 - 11.2004
- Developed and implemented care plans to enhance resident well-being.
- Coordinated training programs for staff to improve service delivery standards.
- Oversaw compliance with state regulations to ensure quality care and safety.
- Collaborated with healthcare providers to integrate interdisciplinary services effectively.
Social Services Assistant
Apostolic Christian Home of Eureka
07.2001 - 08.2002
- Assisted in completion of assessments and development of Care plans.
- Coordinated communication between residents, families, and healthcare providers.
- Supported implementation of individualized care plans for diverse resident needs.
Education
Psychology
Illinois State University
Normal05.2001
Skills
- Client relationships
- Key account management
- Data-driven decision making
- Pricing strategy
- Sales coaching
- CRM software
Timeline
Senior Regional Director of Marketing and Sales
Gardant Management Solutions
04.2025 - Current
Regional Director of Marketing and Sales
Gardant Management Solutions
09.2022 - 04.2025
Corporate Director of Marketing
Petersen Health Care
05.2022 - 09.2022
Divisional Director of Marketing - Assisted Living
Petersen Health Care
05.2021 - 05.2022
Executive Director
Villas of Hollybrook
02.2019 - 05.2021
Executive Director
HCR Manor Care
08.2014 - 12.2019
Hospice Care Consultant
Hospice Compassus
09.2011 - 08.2013
Regional Director of Marketing
Petersen Health Care
01.2008 - Current
Community Relations Coordinator
RehabCare
01.2006 - 01.2008
Marketing and Admissions Director
Rosewood Care Center Rehabilitation
11.2004 - 01.2006
Social Services Director
Heritage Manor Nursing Home
08.2002 - 11.2004
Social Services Assistant
Apostolic Christian Home of Eureka
07.2001 - 08.2002
Regional Director of Marketing and Census Developm
Manag Care
Psychology
Illinois State University