Dean Palenski
Putnam,CT
Summary
Dynamic professional with a proven track record at 3STEP Sports, excelling in social media marketing and operations management. Successfully increased Instagram following by 76% and generated over $2 million in revenue. Adept at tournament management and sponsorship collaboration, driving brand promotion and enhancing event experiences.
Overview
2
2
years of professional experience
Work History
Regional Director
Zero Gravity Basketball
Boston, MA
01.2025 - 06.2025
- Conducted sales outreach to basketball programs nationwide for event participation using daily social media and text communication
- Developed schedules for 100-200 teams weekly, ensuring alignment with facility availability and accommodating specific requests
- Manage 2-4 tournaments weekly from PA - VA
- Finding college and athletic facilities in event areas for tournament locations
- Managed 5 internship employees by assigning daily tasks and setting weekly and monthly goals.
- Recruited and hired over 30 external staff weekly for event support
- Collecting payments for weekend entrance fees and team participation payments
- Produced live Instagram and Twitter content showcasing top players and programs during events to enhance visibility and engagement
- Grew Instagram following from 7,000 to 12,000 followers (zg_midatlantic)
Executive Director
West Coast Elite Under Armour
El Segundo, CA
08.2023 - 01.2025
- Directed 12 regional managers and 60 teams across 5 states
- Generated $2,000,000 in revenue from Jan 2024-July 2024 for participating families
- Coordinated events for High School, College, and NBA basketball personnel, attracting over 2,000 attendees
- Managed a $100,000 credit limit purchasing team for family and staff flights.
- Paid tournament fees, facility rentals and company event outings
- Paid facility rentals and company event outings
- Administered luncheons for Search Firm owners and College Basketball Staff
- Grew personal Instagram account to 900 followers (deanpalenski_)
Associate Regional Director Internship
Zero Gravity Basketball / Adidas
Boston, MA
01.2023 - 07.2023
- Facilitated event marketing across Twitter, Instagram, TikTok, YouTube, Player First, email campaigns, and Canva to enhance audience engagement
- Organized tournaments with 500+ teams weekly
- Grew Instagram following from 3,400 to 10,000 followers over a 4-month span (jr3ssb)
- Showcased player and program success through curated social media content, increasing visibility and community engagement
- Collaborated with corporate sponsors including Gatorade, Adidas, Under Armour, and New Balance to secure partnership opportunities and enhance brand presence
Education
Bachelor of Science - Marketing / Sports Management
Salve Regina University
Newport05-2021
Skills
- Strategic planning
- Digital marketing strategy
- Social media marketing
- Social media outreach
- Brand promotion
- Event marketing
- Sponsorship collaboration
- Revenue generation
- Operations management
- Project coordination
References
- Ryan Silver, All In Elite, SilverWaves Media, Attitude of Gratitude Owner and Founder, (310) 409-6831
- Scott Geerling, Zero Gravity CEO, (775) 741-4659
- Kelsey Witkay, Manager NCS Services and Operations at LA28, (925) 788-4659
Skills And Certifications
Improved 2 different Instagram pages gaining 10,000 total followers while managing, Using social media platforms to provide event and program updates, Proficiency in Canva creating event flyers and marketing posts for upcoming tryouts and events, Excel, Word, and PowerPoint Certified, Creating Excel sheets for events and program organization, Using Word to create guidelines and rules for staff to follow, Providing travel information compiling up to 1,000,000$ in a calendar year for families and individuals, Locating lodging accommodations and providing all information for stays, Rental car and bus purchasing and usage
Timeline
Regional Director
Zero Gravity Basketball
01.2025 - 06.2025
Executive Director
West Coast Elite Under Armour
08.2023 - 01.2025
Associate Regional Director Internship
Zero Gravity Basketball / Adidas
01.2023 - 07.2023
Bachelor of Science - Marketing / Sports Management
Salve Regina University