Deana Guglielmo

• Hosted wine dinners and develop creative concepts for memorable events that drove increased brand recognition and customer engagement.
• Managed key account relationships to retain and grow share of business.
• Prepared sales presentations for clients showing success and credibility of brand visibility attracting new customers.
• Executed strategic plans for underperforming territories, turning around sales figures by analyzing opportunities in accounts.
• Coordinated with marketing to launch promotional campaigns, boosting customer engagement and sales.
• Boosted market share by identifying and capitalizing on local market trends and opportunities.
• Promoted culture of accountability, setting clear expectations and conducting regular performance evaluations with distributor partners.
• Cultivated strong relationships with HEB store managers, offering guidance and support to achieve sell through.
• Implemented new product launches effectively, ensuring staff were well-trained and inventory was strategically managed.
• Trained distributor partner and accounts on all brands.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Analyzed sales trends to identify opportunities for upselling and cross-selling.

• Manage, foster growth and coach, Six In-town sales reps in key territories

• Offer exceptional customer service, build, and maintain strong relationships with customers and suppliers

• Develop and grow market share and dollars monthly • Hire and train sales Reps

• Monitor market trends and competitor activity

• Plan and create sales presentations and run as point on Key on-premise programs working with our supplier partners

Exceed goals and execute on Key Supplier programs, utilizing all my resources

• Hosted Wine Dinners and launched tasting events

• Develop new accounts in a highly competitive territory

• Strengthened customer loyalty for key accounts by implementing tailored solutions based on client feedback.
• Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
• Trained team members on product knowledge, sales strategies, and exceptional customer service techniques.

• Maintain & and cultivate a multitude of A accounts in highly competitive territory in growing my annual business yearly.
• Recruited and successfully grew off-premise sales in the Miami market