Deana Mustafa
Parkland,FL
Summary
Dynamic Area Manager with a proven track record at Michael Kors, driving sales optimization and team leadership. Achieved record profitability and enhanced client relationships through strategic initiatives. Expert in inventory management and visual merchandising, fostering a culture of excellence and adaptability within high-performing teams.
Overview
13
13
years of professional experience
Work History
Area Manager $28+ Million
Michael Kors
Sunrise, Florida
02.2025 - Current
- Direct and oversee the operations of three retail stores within the Sawgrass Campus, ensuring seamless execution. both on-site and remotely.
- Develop and execute strategic plans to drive incremental sales, manage inventory, and control operational costs to ensure profitability.
- Recruit, train, coach, and retain top talent, including store managers, by providing consistent feedback and performance evaluations.
- Oversee the visual merchandising and overall execution of the sales floor to uphold the Michael Kors brand vision and standards for the district.
- Champion an elevated customer experience by inspiring store teams to deliver exceptional service, build client relationships, and maintain high service standards.
Store Manager $20+ Million
Michael Kors
Sunrise, Florida
05.2022 - 01.2025
- Implemented cost-saving measures, resulting in highest profitability store in North America from 2022 to 2024.
- Increased store revenue from 16 million to 21 million through effective merchandising and upselling strategies.
- Led team of over 50 employees, improving hiring practices and performance management, reducing turnover by 20%.
- Achieved evaluation scores exceeding 90% for loss prevention audits and quality control.
Store Manager Mens
Michael Kors
Sunrise, Florida
08.2017 - 05.2022
- Achieved over 64% increase in comp performance within 90 days of assuming role.
- Increased ADS and conversion rates by over 12%, establishing highest performance metrics in emerging district.
- Directed client program management, overseeing budgets and implementing strategies for repeat business growth.
- Executed recruitment processes to hire skilled management and associates tailored to business needs.
Operations Manager
Michael Kors
Doral, Florida
06.2012 - 08.2017
- Expertly designed training modules for onboarding sales, stock, and cashiers.
- Developed and implemented comprehensive loss prevention programs for over 90 associates.
- Traveled regionally to oversee openings and remodels of 12 stores.
- Facilitated Inventory Conference calls to train Store Managers on best practices.
Education
Bachelor of Science - Biology
University of Jordan
Amman, JO05-2011
Skills
- Sales optimization
- Team leadership
- Effective communication
- Strategic planning
- Inventory management
- Adaptability to change
- Problem solving
- Visual merchandising
Accomplishments
Highest SPH in the company 2024
Most Profitable store in NA 2022-2024
Timeline
Area Manager $28+ Million
Michael Kors
02.2025 - Current
Store Manager $20+ Million
Michael Kors
05.2022 - 01.2025
Store Manager Mens
Michael Kors
08.2017 - 05.2022
Operations Manager
Michael Kors
06.2012 - 08.2017
Bachelor of Science - Biology
University of Jordan