Deanna Bertinetti
Sunnyvale,CA
Summary
As a dynamic leader at Merle Norman Cosmetic Studio, I excelled in driving business growth and fostering client relationships. My strategic approach to sales and expertise in staff training significantly enhanced e-commerce sales, showcasing my ability to blend hard skills like financial management with soft skills in vendor negotiations for sustained profitability.
Overview
14
14
years of professional experience
Work History
Merle Norman Boutique Owner
Merle Norman Cosmetic Studio
01.2000 - 12.2013
- Managed financial operations of the boutique, ensuring accurate bookkeeping and timely payment processing to maintain profitability.
- Established strong relationships with vendors to negotiate favorable terms on merchandise orders while maintaining quality standards.
- Monitored sales data to identify trends, optimize pricing strategy, and make informed decisions for future inventory purchases.
- Optimized website design and user experience for seamless online shopping, leading to increased e-commerce sales.
Education
1 Year - General Studies
Eastern Nazarene College
Quincy, MASkills
- Staff training and supervision
- Business growth strategies
- Client relationship building
- Sales strategy development
J & D Native American Jewelry
Sold authentic Native American Indian jewelry all over the United States and educated customers about traditional craftsmanship and cultural significance.
Developed strong relationships with artisans and customers to support Native American arts and crafts.
Timeline
Merle Norman Boutique Owner
Merle Norman Cosmetic Studio
01.2000 - 12.2013
1 Year - General Studies
Eastern Nazarene College
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