Deanna Hall
Flower Mound
Summary
Strategic, result-driven leader with a proven track record in driving innovative product strategies, optimizing merchandising and operations partnerships, maximizing profitability, and developing future leaders. Committed to continuously improving processes and fostering a culture of excellence to successfully achieve organizational goals.
Overview
17
17
years of professional experience
Work History
Senior Product Director, Fresh Foods
7-Eleven, Inc
11.2023 - Current
- Responsible for leading the strategic growth for our Pizza, Grill, and Commissary categories.
- Leads a team of Category Managers with the goal to exceed category and company goals for Fresh Food growth.
- Supports development of customer-backed category strategies and merchandising plans to support the strategy, including assortment optimization, innovation, pricing and promotional planning.
- Develop talent within the team for future roles and participate in mentorship programs to support the development of others.
Product Director, Fresh Foods
7-Eleven, Inc.
03.2022 - 11.2023
- Lead a team of Senior Category Managers to develop strategic merchandising plans that are aligned with 7-Eleven’s Fresh Food strategy
- Collaborate cross functionally within the organization to gain alignment on strategic initiatives and/or new processes
- Work with Operations to understand category strategies and key initiatives that will produce sales and profits
- Support Category Managers to develop and execute action plans
- Develop strategic supplier relationships
- Develop talent within the team for future roles and participate in mentorship programs to support development of others
Market Manager
7-Eleven, Inc.
10.2020 - 03.2022
- Responsible for total P & L for 83 stores with $337M in total annual sales
- Effectively develop and maintain positive, honest, and mutually accountable relationships with Franchisees
- Lead and develop a team of 10 Area Leaders focused on driving key initiatives, sales and margin growth, and protecting the brand
- Manages Market gate-keeping process, obstacle resolution, sets weekly priorities
- Develop annual Market business plan, annual budget, and capital spend lead by ZVP/DO
- Cross-functional collaboration with Real Estate, Asset Protection, Field Merchandising, Franchising
- Analyze monthly financial and sales plan performance and report out to ZVP/DO
Zone Merchandising Leader Lone Star Zone
7-Eleven, Inc.
01.2018 - 10.2020
- Responsible for merchandise sales, gross profit and margin results for the Lone Star zone
- Develop, manage and communicate zone level sales plans in conjunction with overall National category sales plans
- Support ZVP in the development of the Zone CSA to identify merchandising and market opportunities to improve Fresh Food and overall merchandise sales
- Establish relationships with Franchisees to gain buy-in for Zone initiatives
- Led cross functional team for high profile 2018-2019 Board Tour project
Senior Category Manager- Hot Foods
7-Eleven, Inc.
06.2015 - 12.2017
- Manage $380 million in total annual sales, $107 million gross profit while delivering 19% two year growth rate
- Responsible for the annual development and execution of the National Hot Foods platform including current situation analysis, consumer insights, and tactical measures to achieve short and long term growth
Fresh Food/Proprietary Beverage Zone Merchandiser
7-Eleven, Inc.
08.2013 - 06.2015
Business Consultant
7-Eleven, Inc.
02.2009 - 08.2013
Operations Training Supervisor
7-Eleven, Inc.
01.2008 - 02.2009
Education
B.A. - Business Administration Management
Florida Tech
Melbourne, Fl06.2014
A.A. - Business Administration
Florida Tech
Melbourne, Fl06.2012
Skills
- Cross-Functional Collaboration
- Critical thinking
- Effective Communication
- Team Development
- Strategic planning
- Talent development
Awards
- 2014 Merchandising Servant Leadership Award
- 2014 South Florida Zone Special Achievement Award
- 2016 Merchandising/Marketing Special Achievement Award
- 2017 Merchandising/Marketing Servant Leadership Award
- 2019 Lone Star zone Special Achievement Award
- 2019 Merchandising/Marketing Servant Leadership Award
Timeline
Senior Product Director, Fresh Foods
7-Eleven, Inc
11.2023 - Current
Product Director, Fresh Foods
7-Eleven, Inc.
03.2022 - 11.2023
Market Manager
7-Eleven, Inc.
10.2020 - 03.2022
Zone Merchandising Leader Lone Star Zone
7-Eleven, Inc.
01.2018 - 10.2020
Senior Category Manager- Hot Foods
7-Eleven, Inc.
06.2015 - 12.2017
Fresh Food/Proprietary Beverage Zone Merchandiser
7-Eleven, Inc.
08.2013 - 06.2015
Business Consultant
7-Eleven, Inc.
02.2009 - 08.2013
Operations Training Supervisor
7-Eleven, Inc.
01.2008 - 02.2009
A.A. - Business Administration
Florida Tech
B.A. - Business Administration Management
Florida Tech
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