DeAnne R. Boegli
Brodhead,WI
Summary
A high performing, collaborative communications leader with more than 15 years of experience in corporate communications and public relations. Able to assemble and lead strong teams to successfully develop and execute comprehensive communication strategies to enhance brand reputation and drive organizational objectives.
Overview
23
23
years of professional experience
Work History
Vice President of Corporate Communications
WPS Health Solutions
12.2019 - Current
- Lead award-winning team of communicators who develop and execute internal communication initiatives, fostering a nationally recognized Top Workplace
- Advise, write, and collaborate with C-level executives on communication strategies to connect with employees and build personal brands
- Drive 20% increase in positive brand mentions annually to advance corporate reputation
- Create integrated diversity and corporate social responsibility initiatives to drive employee pride and positive social and environmental impact
- Earn more than a million dollars annually in earned media; utilize analytics to track sentiment, media coverage, and stakeholder perceptions, providing actionable insights.
National Communications Manager
TDS Telecommunications Corp.
01.2013 - 12.2019
- Led team of content creators who created and managed engaging content for press releases, articles, and other communication materials, contributing to improved brand positioning and industry thought leadership
- Successfully navigated and directed high-profile crises, providing strategic communication guidance; effectively mitigating negative impact on the company's reputation and maintaining community trust
- Drove 30% annual increase in online engagement and share of voice through omni-channel public relations and marketing campaigns
- Directed communications for 14 acquisitions and successfully onboarded acquired employees into the TDS family of companies.
National Brand Manager
TDS Telecommunications Corp.
01.2001 - 01.2013
- Orchestrated integrated campaigns that effectively communicated brand messaging across multiple channels, including digital, social media, advertising and public relations
- Collaborated with cross-functional teams to ensure consistency and alignment of brand messaging in all marketing materials
- Managed the development and evolution of the brand identity, including logos, visual elements, and brand guidelines
- Implemented community outreach programs and initiatives, positively impacting local communities and addressing identified needs.
Owner, dance instructor, entrepreneur
Brodhead Dance Academy LLC
01.2001 - 05.2023
- Hired, trained, and managed a high-performing team of employees dedicated to achieving company goals. Grew to a staff of 10 teachers instructing more than 400 dancers annually within the rural community, directed recitals with thousands in attendance
- Nationally recognized for the development of positive psychology techniques applied in the studio
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Education
Bachelor of Arts in Journalism and Psychology -
University of Wisconsin – Madison
Madison, WIExecutive Development Certificate in Advanced Management and Leadership -
University of Wisconsin School of Business
Madison, WIExecutive and Life Coach certification -
International Coaching Federation and Symbiosis Coaching
Green County Leaders Program Graduate -
Green County Development Corporation
Green County, WISkills
- Executive leadership
- Crisis management
- Brand development
- Writing
- Social media
- Internal communications
- External communications
- Executive communications
- Strategy
- Public relations
- Corporate social responsibility
- Marketing
- Thought leadership
- Executive coaching
Affiliations
- Tempo Madison Board of Directors, 2023 - present
- Brodhead Area Community Foundation Board of Directors, 2017- present
- Board of Directors, Madison Ballet, Executive Board Member
- PRSA, Chapter President; Madison Board of Directors
Awards
- Communications Team of the Year Award, Ragan Communications/PR Daily
- TDS Inspiring Excellence Award winner and TDS Shining Star Award for leadership
- Public Relations Society of America (PRSA) Award of Merit
- Madison Advertising Federation, ADDY Award
- National President’s Citation for outstanding PRSA leadership
Timeline
Vice President of Corporate Communications
WPS Health Solutions
12.2019 - Current
National Communications Manager
TDS Telecommunications Corp.
01.2013 - 12.2019
National Brand Manager
TDS Telecommunications Corp.
01.2001 - 01.2013
Owner, dance instructor, entrepreneur
Brodhead Dance Academy LLC
01.2001 - 05.2023
Bachelor of Arts in Journalism and Psychology -
University of Wisconsin – Madison
Executive Development Certificate in Advanced Management and Leadership -
University of Wisconsin School of Business
Executive and Life Coach certification -
International Coaching Federation and Symbiosis Coaching
Green County Leaders Program Graduate -
Green County Development Corporation