DEBBIE DUQUETTE DESKINS
Tampa,FL
Summary
Experienced sales executive with a strong background in leading high-performance teams and driving significant business growth. Skilled in strategic planning, improving client relations, and steering project management towards achieving company goals. Eager to leverage these skills in a Senior Director or Vice President of Business Development role to foster business excellence and revenue enhancement.
Overview
25
25
years of professional experience
Work History
Business Development Director
The E.W. Scripps Company
Tampa, FL
01.2019 - Current
- Executed the adoption of an in-house tool linking ad campaigns with client performance metrics for local media division.
- Led coordination of company-wide sales calls, training sessions, and contests focused on category revenue growth.
- Directed business development and sales training for 60 TV stations with 300+ sellers
- Conduct in-field sales calls and coaching, focusing on closing new direct business
- Spearheaded corporate sales projects: such as Attribution Team, Scripps Sales Process, Florida 24 Sales Network Launch, and Sales Compensation Projects
- $8.86 million client retention & churn savings for local media as project lead for internal attribution tool
- Focus on retention, upsell and new business generation
- Exceeded New Business Revenue goals: 116% in 2024, 121% in 2023, 110% in 2022, 135% in 2021, 104% in 2020, and 156% in 2019
- Achieved Digital Revenue goals: 101% in 2024, 98% in 2023, 103% in 2022, 114% in 2021, 94% in 2020, and 120% in 2019
Local Sales Manager
The E.W. Scripps Company
Tampa, FL
08.2016 - 01.2019
- Led a team of 10, surpassing revenue targets by 2% and achieving top sales performance for the TV station
- Managed recruitment, coaching, and development of sales talent
- Conducted negotiations to increase market share and category revenue growth
Digital Sales Manager
The E.W. Scripps Company
Tampa, FL
12.2011 - 08.2016
- Met digital revenue budget goals, achieving 101.5% in 2015
- Increased net revenue yr over yr: 41.1% in 2015, 46.5% in 2014, and 63.9% in 2013
- Managed a team of 9 direct reports and 12 integrated sellers
- Led corporate projects, such as DSM Portal and Online Hurricane Guide for Florida
Digital Sales Manager
Media General
Tampa, FL
06.2011 - 12.2011
Local Sales Manager
Bonten Media Group
New Bern, NC
08.2006 - 12.2008
Account Executive
Bonten Media Group
New Bern, NC
09.2003 - 08.2006
Sales Associate
Trex Company, LLC
Burbank, CA
06.2002 - 09.2003
Area Sales Manager
University Directories
Virginia
05.2001 - 08.2001
Local Sales Manager
University Directories
Virginia
05.2000 - 08.2000
Education
B.S. - Marketing Management, Biology Minor
Virginia Polytechnic Institute and State University
05.2002
Skills
- Sales and business development
- Influential leadership
- Negotiation and sales strategy
- Revenue growth
- Strong project management
- Customer retention strategies
- Sales coaching
- Sales training facilitation
Accolades
- Selected for Rising Star program (Internal professional development opportunity) 2024
- Project Lead, Viewer Predict Verify Attribution, 01/01/22 - Present
- Google Project Management Certification Participant, 01/01/22
- Internship Project, Capstone for Sales Interns, 01/01/22, 01/01/23
- Sales Strategy and Sponsorships Launch for Florida 24 Network, 01/01/21
- Lighthouse Sales Training Portal Content Project Lead, 01/01/18/19
- Employee of the Quarter, Q3 2018, 01/01/18
- Project Lead, Compensation Committee, 01/01/18
Timeline
Business Development Director
The E.W. Scripps Company
01.2019 - Current
Local Sales Manager
The E.W. Scripps Company
08.2016 - 01.2019
Digital Sales Manager
The E.W. Scripps Company
12.2011 - 08.2016
Digital Sales Manager
Media General
06.2011 - 12.2011
Local Sales Manager
Bonten Media Group
08.2006 - 12.2008
Account Executive
Bonten Media Group
09.2003 - 08.2006
Sales Associate
Trex Company, LLC
06.2002 - 09.2003
Area Sales Manager
University Directories
05.2001 - 08.2001
Local Sales Manager
University Directories
05.2000 - 08.2000
B.S. - Marketing Management, Biology Minor
Virginia Polytechnic Institute and State University
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