DEBORAH A. DAILEY
Washington DC
Summary
Strategic communications leader with over a decade of experience driving content strategy, public relations, and stakeholder engagement across sustainability, nonprofit, and association sectors. Recognized for expertise in content curation, strategic planning, and persuasive writing that translates complex policy and technical issues into narratives that strengthen reputation, influence stakeholders, and advance organizational priorities.
Overview
13
13
years of professional experience
Work History
MANAGER, SUSTAINABILITY COMMUNICATIONS
American Chemistry Council
Washington, DC
01.2023 - Current
- Own and lead ACC's sustainability communications strategy, developing integrated content across climate, air, water, sustainable chemistry, and circularity, with subject-matter leadership in Water Stewardship and Sustainable Chemistry.
- Co-lead ACC's 2026 Industry Narrative Strategy ('A World Made Better by Chemistry'), creating messaging points, developing a member toolkit, overseeing member-company storytelling, blogs, media placements, executive talking points, and yearlong integration of ACC's America 250 strategy.
- Partner directly with ACC's Vice President of Communications and manage external consultants to design reputation and messaging strategies that advance bipartisan federal and administration engagement, aligning communications with lobbying and advocacy priorities.
- Lead cross-functional communications planning with the Make America Healthy Again (MAHA) team to develop targeted outreach to MAHA moms, leveraging ChemicalSafetyFacts.org and consumer-facing channels.
- Drive narrative development that positions ACC as a sustainability leader, translating member-company action into compelling stories that strengthen industry credibility beyond regulatory and lobbying efforts.
- Develop and oversee production of sustainability-facing assets, including fact sheets, infographics, executive talking points, reporter pitches, and relationship-building with media, bloggers, and influencers.
- Collaborate with ACC members, senior leadership, and board committees to prioritize sustainability advocacy issues and produce materials for Congress, the Administration, and state policymakers.
- Contribute to ACC's inaugural Sustainability Report and subsequent addendum, The Business Case for Sustainability in the Chemical Industry, helping define messaging and strategic framing.
- Manage and grow content for ChemicalSafetyFacts.org, leading development of new chemical pages, blogs, and social content to support public education and reputation goals.
COMMUNICATIONS CONTENT MANAGER
LeadingAge
Washington, DC
07.2021 - 12.2022
- Led LeadingAge's integrated communications strategy, setting messaging, content priorities, and distribution across email, digital platforms, and social media.
- Directed email communications and audience engagement strategy, overseeing content creation, curation, scheduling, analytics, and audience analysis to strengthen member and stakeholder reach.
- Established and enforced external communications standards, ensuring messaging was strategic, error-free, and consistently aligned with LeadingAge's brand and organizational priorities.
- Led development of LeadingAge's primary newsletters and stakeholder communications.
- Partnered with core program teams to package and promote priority initiatives, translating complex work into clear, compelling communications.
- Played a key leadership role in producing the association's annual report, coordinating messaging and content development.
- Led communications coordination with State Associations, managing messaging, meetings, inquiries, and one-on-one engagement.
- Represented the Communications and Marketing team as lead liaison to the Leadership Council on Aging Organizations (LCAO), supporting LeadingAge's managing role.
- Served in a leadership capacity on the Diversity, Equity, and Inclusion committee, advancing communications practices aligned with equity and inclusion goals.
COMMUNICATIONS & MEDIA RELATIONS MANAGER
LeadingAge
Washington, DC
07.2020 - 07.2021
- Managed day-to-day media relations operations in partnership with the Director of Media Relations, including drafting and editing press releases, supporting national press conferences, and coordinating execution of PR tactics with an external agency.
- Developed and distributed a weekly press report for state partners, synthesizing media coverage and insights to support coordinated messaging and rapid response.
MARKETING SERVICES MANAGER
LeadingAge
Washington, DC
07.2019 - 07.2020
- Led the marketing and creative team, serving as the organization's subject-matter expert for marketing and developing marketing plans for new and existing products.
- Established and executed organization-wide marketing strategies and standard operating procedures, producing and editing all company communications and promotional campaigns in partnership with internal departments and shared services teams.
MARKETING ASSOCIATE
LeadingAge
Washington, DC
08.2017 - 07.2019
- Developed and executed marketing content and campaigns for member services, exhibit and advertising sales, conferences, sponsorships, education programs, and the Global Ageing Network, tracking performance through data and analytics.
- Created promotional materials and coordinated marketing initiatives for vendors, corporate partners, and internal departments to support organizational goals and engagement.
SPECIAL PROJECTS COORDINATOR
Augusta Convention & Visitor's Bureau
Augusta, GA
06.2015 - 06.2017
- Managed high-visibility projects and events promoting Augusta, GA as a destination for visitors and meeting professionals.
- Led production of The New Augustan, a bi-annual lifestyle magazine distributed to 40,000+ audiences, overseeing editorial planning, interviews, photography, copyediting, advertising coordination, and distribution.
- Developed press releases, blog content, and social media editorial calendars to support destination marketing and media outreach.
- Wrote and compiled content for quarterly newsletters and annual reports, coordinating with the CVB's creative agency on design and production.
- Supported executive leadership and the Board of Directors through speechwriting, presentations, correspondence, and special projects; created and launched the CVB's highest honor, the Peggy Seigler Tourism Excellence Award.
FREELANCE WRITER
Freelance
Augusta, GA
08.2014 - 06.2015
- Developed and executed content and social media strategy for a small business owner, setting core messaging and creating original content to launch the company's brand and create an online presence.
PUBLIC RELATIONS ASSISTANT & WRITER
Girl Scout Council of the Nation's Capital
Washington, DC
10.2012 - 06.2014
- Collaborated with public relations and marketing teams to develop executive speeches and presentations, create digital, print, and social media content, manage web and blog publications, and secure media coverage of Council news.
Education
M.A. - English - Professional Writing & Rhetoric
GEORGE MASON UNIVERSITY
B.A. - English - Professional Writing, Literature
VIRGINIA TECH
Skills
- Strategic Communications
- Sustainability Messaging
- Content Strategy
- Public Relations
- Email Marketing
- Meltwater
- Website Management
- Adobe Creative Cloud
- Social Media
- HTML
- Project Management
Timeline
MANAGER, SUSTAINABILITY COMMUNICATIONS
American Chemistry Council
01.2023 - Current
COMMUNICATIONS CONTENT MANAGER
LeadingAge
07.2021 - 12.2022
COMMUNICATIONS & MEDIA RELATIONS MANAGER
LeadingAge
07.2020 - 07.2021
MARKETING SERVICES MANAGER
LeadingAge
07.2019 - 07.2020
MARKETING ASSOCIATE
LeadingAge
08.2017 - 07.2019
SPECIAL PROJECTS COORDINATOR
Augusta Convention & Visitor's Bureau
06.2015 - 06.2017
FREELANCE WRITER
Freelance
08.2014 - 06.2015
PUBLIC RELATIONS ASSISTANT & WRITER
Girl Scout Council of the Nation's Capital
10.2012 - 06.2014
B.A. - English - Professional Writing, Literature
VIRGINIA TECH
M.A. - English - Professional Writing & Rhetoric
GEORGE MASON UNIVERSITY