Summary
Overview
Work History
Education
Skills
Timeline
ProjectManager

Deborah Barnes, Ph.D.

Senior Executive - Data & Analytics
San Antonio,TX

Summary

Influential, visionary and relatable, analytical Executive with extensive experience in banking, insurance and financial services. Specializes in Data & Analytics Strategy, Risk Data Aggregation and Reporting, Data Science, Business Intelligence, Information Architecture, Analytics, Stress Testing, Risk, and Risk Quantification. Combines big picture understanding with project and team management rigor to deliver results and influence the organization. Passionate about diversity and inclusion and Women in STEM.

Overview

5
5
years of post-secondary education
14
14
years of professional experience

Work History

Assistant Vice President - Insight Delivery

USAA
San Antonio, TX
06.2019 - Current
  • Team of 5 directs, total department of 89, $15M in IT development budget. Total direct budget of $35M, Indirect Budget Accountability $60m. Optimized contractor costs through department redesign - saving $6m over 3 years.
  • Scaled Risk Data Aggregation Reporting capabilities across all Bank Risk types, evolving analytics to influence bank's strategic planning and executives' decision-making (50 cross functional teams, $70m in funding)
  • Built Information Strategy department for Bank aligning transformative data teams into one department: Data Strategy, Data Science, Info architecture, and Data Experience
  • Delivered $40m in value through implemented Data Science solutions over 2019-2020.
  • Advanced impact of data and analytics across Credit Risk, Collections, and Underwriting departments.

Executive Director, Data & Analytics

USAA
San Antonio, TX
03.2016 - 06.2019
  • Led the Data and Analytics function supporting Bank Senior Risk Office, Bank Operations and Collections, Omnichannel, and Shared Services.
  • Recommended and built the Bank Data Science practice which delivered $9.5M in business value in its first year, $8M net the initial investment.
  • Team of 7 directs, total department of 43, $15M in IT development budget.
  • Delivered $29.5M in business value through data science and data visualization partnerships.
  • Analytic projects supported business initiatives including Disputes Fraud Recovery BI (~$20M) and drove enhanced controls related to risk data and reporting.

Director, Risk and Analytics

USAA
San Antonio, TX
06.2010 - 05.2016
  • 6 years delivering CEO level metrics: 100+ products forecasted with 97% accuracy - Monthly CEO Report: 56 measures product forecasting and 34 Measures Competitiveness
  • Held 3 director positions: 1) Enterprise Stress Testing, 2) Product Planning and Forecasting, 3) Competitive Governance and Analytics

Market Research and Usability Analyst

USAA
San Antonio, TX
07.2007 - 06.2010
  • Pioneered new research methodologies and processes (Mental Modeling, Participatory Design, Member Centric Previews etc).
  • Simultaneously lead more than 20 full-scale research efforts/initiatives primarily on Marketing Retailing/Strategy, Social Media and Advice. On average, led/supported 40+ efforts annually.
  • Oversaw IT implementation of Clarabridge text analytics system.

Education

Ph.D. - Management Science - Management Information System

University of Texas At Dallas
Richardson, TX
08.2002 - 07.2007

Bachelor of Science - Business Administration

The University of Texas At Dallas
Richardson, TX

Skills

    Decision Making & Judgment

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Timeline

Assistant Vice President - Insight Delivery

USAA
06.2019 - Current

Executive Director, Data & Analytics

USAA
03.2016 - 06.2019

Director, Risk and Analytics

USAA
06.2010 - 05.2016

Market Research and Usability Analyst

USAA
07.2007 - 06.2010

Ph.D. - Management Science - Management Information System

University of Texas At Dallas
08.2002 - 07.2007

Bachelor of Science - Business Administration

The University of Texas At Dallas

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Deborah Barnes, Ph.D.Senior Executive - Data & Analytics