With Over 10 years of experience as the Co Founder of Kroger Live Naturally, I created the business model that lead to syndication of the Kroger in store health/wellness print and digital platform. The mission is to educate, inspire and captivate Kroger shoppers to make healthier buying decisions in the cart.
Involved in the collaboration of editorial content creation as well as the buildout of the distribution model.
I have a proven track record of generating substantial revenue and the company was recently acquired in November 2021. I was asked to stay on indefinitely to continue developing new strategies.
Delivered exceptional results generating over a million dollars in new revenue for an award winning publication centered on practical self-development.
Led and coordinated editorial and design plans,m strategic marketing initiatives and alliances to drive revenue and subscriptions.
Established strategic partnerships resulting in revenue share arrangements and cross marketing opportunities that significantly enhanced brand recognition.
Implemented innovative sales tactics resulting in a 30% increase in annual revenue.